Cobb County EXCEL Social Media Branding Presention March 20, 2012. Thank you to everyone for allowing me to present to you about social media. I hope you learned some new tricks that you can apply to your LinkedIn, Facebook and Twitter profiles. Stay in touch!

1. Building Your
Brand with
Social Media
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms

2. About Global Marcoms
• A full service marketing and communications
company that works with businesses to
provide support for:
 Social Media Monitoring, Management, Training
 Marketing
 PR & Communications
 Business Development
 Sales
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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3. Agenda
• Definitions
 Social Media / Networking
 Search Engine Optimization (SEO/SMO)
• Social Media Guidelines
• LinkedIn
• Facebook
• Twitter
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
3

4. Social Media Defined
Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships
connect | communicate | share | grow
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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5. SEO and SMO Defined
• Search Engine Optimization
 Improves results in search engines (i.e. Google)
 Allows HR and hiring managers to find you
• Social Media Optimization
 Improves results in search engines
 Increases ability to locate you or your company
 Drive traffic to Web content via social media
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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6. SEO and SMO Defined
LinkedIn
Twitter
Plaxo
Amazon Reviews
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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7. Keyword Driven
• CAUTION: Keywords should apply to you
• Identify keywords
 Job descriptions and project specifications
 Competitors
 Industry hot topics
 Google keywords
‒ https://adwords.google.com/select/KeywordToolExternal
LEAD WITH KEYWORDS
THE FIRST 40-60 CHARACTERS MATTER
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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8. Social Media Guidelines
• General guidelines for social media
 Connect your social media accounts together when
possible
 Build a community of fans, friends and followers via
relationship building
 Connect with and encourage your team members
 Always be positive
‒ Keep it professional … it is on the Internet for life!
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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9. LinkedIn
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
9

10. LinkedIn
• LinkedIn is a business-oriented social
networking site for professional networking
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
 Increasing 1st level connections allows you to build
an expansive network
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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11. LinkedIn Statistics
• 150 million users in more than 200 countries
• 66% of users are decision makers
• Users tend to be more senior level
 16% are at the management level
 28% are director/VP level or above
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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12. Why Use LinkedIn?
• Stay connected to your contacts (dynamic
CRM)
• Showcase your experience
 Previously held positions
 Recommendations
• Communicate with your network
 Messages, email and comments
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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13. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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14. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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15. Public Profile
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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16. Create a Public Profile
• Appears in search
engines
• NO SEO WITHOUT
PUBLIC PROFILE
• Public profile links
directly to your
account
• Enables anyone to
view your profile
 Non-LinkedIn users
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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17. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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18. Customize Your Headline
• Headline appears in
LinkedIn search
• Entices prospects to
view your profile
• Lead with keywords
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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19. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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20. Status Updates
• Helps your profile
stay fresh, active
• Appears on LinkedIn
home page for 1st
level connections
• Keeps your network
and users informed
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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21. Status Updates
• Edit the title and
description of shared
links
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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22. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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23. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
• Lead with keywords
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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24. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
• Lead with keywords
• BONUS: Share on
multiple group
discussion boards to
save time
 ONLY with link attached
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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25. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
• Lead with keywords
• BONUS: Share on
multiple group
discussion boards to
save time
 ONLY with link attached
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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26. Status Updates
• Build relationships
with your team
• Acknowledge
achievements and
positive status posts
 Like the information
 Send a message
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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27. Networking Etiquette
• DO NOT invite someone to connect unless you
know them, have met them or are SURE they
are an open networker
• DO NOT use text or Twitter abbreviations or
improper formatting in your invitations
• DO NOT spam your network with constant
email updates
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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28. Networking Etiquette
• DO invite those you have met or know
 Connect with your subordinates
• DO personalize your invitation, including how
you know him or her
• DO Like and Comment on status updates from
your contacts
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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29. LinkedIn Takeaways
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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30. Facebook
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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31. Facebook
• 850 million users worldwide, 250 million mobile
users
 1 in 9 people on earth use Facebook
• 50% of active users log in daily
• Average user spends 20 minutes per day on
Facebook
• More social in nature, great for more personal
communication and connections
 Share pictures, video, text, applications, games
• Pages for companies, profiles for individuals
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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32. Facebook Timeline
• Facebook Timeline for personal profiles and pages
will go live March 30th
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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33. Facebook Timeline
• Use the new Timeline Cover to create a personal
brand for yourself
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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34. Facebook Tips
• Highlight special posts (photos, video, shared links,
posts) to make them standout on the new timeline
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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35. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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36. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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37. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
37

38. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
38

39. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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40. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest
• Invite friends to events
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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41. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest
• Invite friends to events
• KEEP IT FUN!!!
• … BUT appropriate
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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42. Facebook Takeaways
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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43. Twitter
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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44. Twitter
• Twitter is a social networking and
microblogging service
 Tweet = 140 characters sent to others via SMS
technology
• Share expertise, general advice to inform the
public
• Share tips, announce events, news items, etc.
• Drive traffic to your site, share your content
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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45. Twitter Statistics
• 300 million users
• 300 million Tweets per day
• Twitter handles 1.6 billion search queries per
day
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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46. Tweets for Peeps
• Reminder: Once you tweet it, you can’t delete it
 Can delete tweet, but you don’t know who has already
seen it
- Be positive!
• Tweets can be private or public
 Private will only be seen by your followers, not those
looking for you
 Create separate profile for public, professional tweets
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
September 24, 2010 © 2010 Women In Technology, Global Marcoms 46

47. Twitter Tips
• Real-time communication with your contacts
• Tweets can drive traffic to your Web site, blog,
LinkedIn, Facebook or other online content
 Web site on profile
 Custom background with additional info
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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48. Twitter Tips
• Monitor keywords and trends of interest
 Keep up-to-date on your industry
• Retweets (RT) build relationships
• Profile description improves SEO
• Lead with keywords
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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49. Twitter Branding
• Custom backgrounds allow you to create a
consistent image
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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50. Twitter Takeaways
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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51. In Summary
• Social Media is part of everyday
communication
• Excellent tools for establishing your personal
branding
• Connect with your friends, clients, prospects
and the community
• Offer stimulating content to engage your
audience and attract attention
• Communicate, Connect, Share, Grow
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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52. Upcoming Training Seminars
• LinkedIn for Business: Profile Enhancements | March 23
• Facebook Timeline for Pages | March 27
• Twitter for Business | March 28
• LinkedIn for Business: Networking | March 30
• Internet Marketing Essentials for Business | April 23 FULL DAY
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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53. Building Your
Brand with
Social Media
+1 404 790 5005 Thank You!
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum