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Introduction to
                                                                       Cloud Computing

                                                                       Julio Guijarro

                                                                       Automated Infrastructure Lab
                                                                       HP Labs




© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
               Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
What Is Cloud Computing?
The Third Wave of Connected
Computing
reach
                                                                       The
                                                                      Cloud

                                             The                                         everything as
                                                                                           a service
                                             Web

                                                          information &
                                                           e-commerce
          The
        Internet
                       connectivity

                                                                                                   time
           1970       1980        1990           2000          2005           2010          2020

3             Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Definitions—Cloud Computing
 Cloud computing is Internet-based ("cloud") development and use of computer technology ("computing"). It is a
style of computing in which IT-related capabilities are provided “as a service”, allowing users to access technology-
    enabled services from the Internet ("in the cloud") without knowledge of, expertise with, or control over the
                                   technology infrastructure that supports them.

                                                                           http://en.wikipedia.org/wiki/Cloud_computing

A pool of abstracted, highly scalable, and managed infrastructure capable of hosting end-customer applications and
                                               billed by consumption

                                                                                                               Forrester

Cloud computing is a style of computing where massively scalable IT-enabled capabilities are delivered “as a service”
                                 to external customers using Internet technologies.

                                Gartner, Cloud Computing: Defining and Describing an Emerging Phenomenon (G00156220)

    Cloud is an emerging style of Information Technology infrastructure designed for rapid delivery of computing
                                                    resources.

                                                                                                                    IBM

               The cloud is IT as a Service, delivered by IT resources that are independent of location

                                                                                                          The 451 Group




       And many more ...


4                     Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Embodies a Confluence of
Technologies and Concepts
•   Grid computing, utility computing, virtualization, SOA

•   Because Cloud Computing is a conceptual service model,
    where:
    − Services are delivered remotely from a logical resource
       • The details behind the scenes are hidden; may use the techs. above
    − Are paid for based on how much service is consumed
    − Are genuinely on-demand

•   Cloud computing is a real trend driven by
    − The ubiquity of internet connectivity
    − Low-cost commodity hardware and open source software
    − Figuring out a bunch of technical stuff



5               Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
IT as a Service, Delivered by the Cloud
                               Media sharing               Business Apps
             Backup
                                                                                Management Apps
    Search

                                                                                   Mobile Services
     Email

    Productivity                                                              Location-Based
    Apps                                                                      Services

       Social                                                        Storage on
       Networking                                                    Demand
                            Platform              Infrastructure
                            on Demand             on Demand




6            Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
And ...
•   At massive scale
    − Millions of users
•   With unprecedented flexibility
    − Mash-ups, aggregation, enhancing services, flexing up
      and down, ...
•   Offering evolving APIs to exploit and extend
•   At breakthrough cost levels
    − Economies of scale
    − New revenue models
    − Eliminating old sources of cost (SaaS vs. CD)

7            Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
15 Ways to Tell it‘s not a Cloud

•       If you peel back the label and it‘s says              •   If you know where the machines are…
        ―Grid‖ or ―OGSA‖ underneath… it‘s not a                   it‘s not a cloud
        cloud                                                 •   If there is a consultant in the room… it‘s
•       If you need to send a 40 page                             not a cloud
        requirements document to the vendor                   •   If you need to specify the number of
        then… it‘s not cloud                                      machines you want upfront… it‘s not a
•       If you can‘t buy it on your personal credit               cloud
        card… it‘s not a cloud                                •   If it only runs one operating system… it‘s
•       If they are trying to sell you hardware…                  not a cloud
        it‘s not a cloud.                                     •   If you can‘t connect to it from your own
•       If there is no API… it‘s not a cloud.                     machine… it‘s not a cloud
•       If you need to re-architect your systems              •   If you need to install software to use it…
        for it… it‘s not a cloud.                                 it‘s not a cloud
•       If it takes more than ten minutes to                  •   If you own all the hardware… it‘s not a
        provision… it‘s not a cloud                               cloud
•       If you can‘t de-provision in less than ten
        minutes… it‘s not a cloud                              James Governor, Redmonk




    8                   Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Get ready for the Cloud …




9      Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Following the Hype Cycle




10     Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Following the Hype Cycle




11     Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
A definition …




12     Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Computing

     IT delivered as a logical service, available on
              demand, charged by usage


       Logical Service: details of delivery hidden
On demand: scales up and down immediately and
                   seamlessly
       Charged by usage: metering and billing of
              services, pay for what you use


13           Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Types
                               Consumers                  4


        1                  Public Clouds                                 Hybrid
                                                                         Cloud




                                                                       3




                       Private                Hybrid
                                    2
                       Cloud                  Cloud
     Users
                                   Enterprises


14     Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Workloads
•    Legacy workloads
     − Can we move today‘s IT applications to the cloud?

•    ‗Cloud-ready‘ workloads
     − The cloud is ushering in new styles of application
       development
     − Large data-sets, parallel computation, very high
       scalability
     − Context-driven applications: many cloud services
       sharing context information from multiple sources



15            Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Service Layers                                     Service Users




     Cloud End-User Services
     (SaaS)


     Cloud Platform Services (PaaS)



     Cloud Infrastructure Services (IaaS)


        Physical
     Infrastructure

16      Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Why Cloud Computing?




17    Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Why Cloud Computing?
Consumer View
•    Convenience
•    Cost
•    Collaboration
•    Connect anywhere
•    Constant improvement
•    Configuration simplicity
•    Protection of valuable data
•    Choice of services
•    Access from a range of devices
18           Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Why Cloud Computing?
Business View
•    Cost management
      −   Benefit from economies of scale
      −   Predictability of spend
      −   Avoids cost of over-provisioning
      −   Reduction in up-front capital investment
      −   But be careful: costs can fluctuate.
•    Risk reduction
      − Someone else worries about running the data-centre, protecting your data, and providing
        disaster recovery
      − Reduces risk of under-provisioning
•    Flexibility
      − Add/remove services
      − Scale up and down as needed – rapidly
•    Service Evolution
      − Services evolve and improve behind the scenes, no time-consuming local upgrades
•    Ubiquity
      − Access from any place, any device, any time




19                    Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Barriers to Business Adoption
• Security
• Trust in the service vendors
      − Service levels
      − Stability
      − Geographic presence
•    ISV support not widespread
•    Few have taken the plunge in a big way
•    Customizability of service offerings for specific needs of each
     enterprise
•    Concerns about lock-in, lack of multi-vendor options
•    Regulatory concerns
•    Data locality
•    Challenge of migrating from in-house (or outsourced) apps
•    Vested interests



20               Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
The cloud hype is around cost;
The cloud reality is about new value
     Service providers                                                   Service users


         Cost


                                                                        Value

         ?
                                   What‘s new?



21         Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Computing:
A Disruptive Technology?
     Performance




                                                         Disruptive
                                                         Technology

                                                                                  Time

22                 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Where is the catch?




23     Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Computing changes
• how applications are delivered
• how applications are designed
• how teams work
•…
Cloud Eliminates
•   Buying hardware based on predicted load
•   2+ week lead time on new hardware, storage
•   High Availability
•   Homogeneity
•   Static machine names, addresses and capabilities
•   Stable machines
•   A fast private network
•   Someone in the datacentre who cares about you

25           Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Assumptions that are now invalid (1/3)

•   Systems have a long lifespan
•   It is slow/expensive to create a new system
•   It is expensive to duplicate one
•   Systems can/should be managed by hand
•   Clocks proceed at the same rate
•   Physical RAM doesn‘t get swapped out
•   Running machines can't be moved/cloned



    26       Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Assumptions that are now invalid (2/3)


•    System failure is an unusual event
•    100% availability can be achieved
•    Data is always near the server
•    You need physical access to the servers
•    Databases are the best form of storage
•    You need millions of $/£/€ to play



    27       Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Assumptions that are now invalid (3/3)


•    Terabyte datasets are hard to work with
•    Code runs on a single machine
•    Sequential code is better than parallel code
•    RAID hardware is the best way to store data
•    Databases are better than filesystems
•    Low-value data isn't worth collecting
     even if you don't have a use for it now
•    ...
    28        Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Cloud Computing in HP Labs




29    Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
HP Labs‘ Cloud Computing Approach

                              Billion Users
                               consuming
                          Millions of Services
                              delivered by
                 Tens Thousands of Service Providers

                                 built on
                       Tens Millions of Servers
                               containing
                           ExaBytes of Data
                             connected by
                      Multi TerraBytes of Traffic




30    Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
HPL Cloud Infrastructure Research:
Cells
                                                                       Cell
•    An infrastructure-level                                        Cell
                                                                  Cell
     Cloud service                                             Cell
• Delivering secure,
  isolated virtual                                          Cell
                                                          Manager
  infrastructures – Cells –
  to multiple customers
  simultaneously
• Offering enterprise-
  grade properties
•    Running on large-scale,
     flexible and modular
     physical infrastructures

31            Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Building on Cells:
Cloud Platform Capabilities
                                        Automatic system
                                          deployment
                                                                                 System management:
     System modelling                                                            adaptation, upgrade,
           and design:                                                           removal
           component                Cell
         configuration,
     dimensioning, etc.
                                                                                 Deep telemetry: VMs,
                                 Cell                                            networks, storage,
                               Manager
                                                                                 performance, billing,
                                                                                 failures, etc.
 Dynamic constraint
 solving for resource
       allocation, etc.                                                          System orchestration
                                                                                 and automation
                                     Autonomic responses
                                         to changing
                                          conditions
32               Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Example Service: Hadoop
•    Apache Hadoop
     Map/Reduce framework
     − Enabling new types of
       large-scale, parallelised,
       data-intensive
       applications
     − Scale: Hadoop test cluster
       at Yahoo! == 4000 8-core
       nodes, 16PB data-set




33            Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Dynamic Hadoop as a Service
•    Configuration, automated deployment and
     management using HP Labs SmartFrog
     − Create and manage a Hadoop service in a dynamic
       Cell
•    Offer as a service to other applications




34            Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
Summary
•    Cloud Computing is real
•    It will enable new business opportunities (Most of
     them are unknown today)
•    Revisit your assumptions
•    There is a learning curve:
     − Start now.
     − But be careful:
       • some things got easier, others changed radically.




35             Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
36   Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010

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BEN Event - Guijarro

  • 1. Introduction to Cloud Computing Julio Guijarro Automated Infrastructure Lab HP Labs © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 2. What Is Cloud Computing?
  • 3. The Third Wave of Connected Computing reach The Cloud The everything as a service Web information & e-commerce The Internet connectivity time 1970 1980 1990 2000 2005 2010 2020 3 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 4. Definitions—Cloud Computing Cloud computing is Internet-based ("cloud") development and use of computer technology ("computing"). It is a style of computing in which IT-related capabilities are provided “as a service”, allowing users to access technology- enabled services from the Internet ("in the cloud") without knowledge of, expertise with, or control over the technology infrastructure that supports them. http://en.wikipedia.org/wiki/Cloud_computing A pool of abstracted, highly scalable, and managed infrastructure capable of hosting end-customer applications and billed by consumption Forrester Cloud computing is a style of computing where massively scalable IT-enabled capabilities are delivered “as a service” to external customers using Internet technologies. Gartner, Cloud Computing: Defining and Describing an Emerging Phenomenon (G00156220) Cloud is an emerging style of Information Technology infrastructure designed for rapid delivery of computing resources. IBM The cloud is IT as a Service, delivered by IT resources that are independent of location The 451 Group And many more ... 4 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 5. Cloud Embodies a Confluence of Technologies and Concepts • Grid computing, utility computing, virtualization, SOA • Because Cloud Computing is a conceptual service model, where: − Services are delivered remotely from a logical resource • The details behind the scenes are hidden; may use the techs. above − Are paid for based on how much service is consumed − Are genuinely on-demand • Cloud computing is a real trend driven by − The ubiquity of internet connectivity − Low-cost commodity hardware and open source software − Figuring out a bunch of technical stuff 5 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 6. IT as a Service, Delivered by the Cloud Media sharing Business Apps Backup Management Apps Search Mobile Services Email Productivity Location-Based Apps Services Social Storage on Networking Demand Platform Infrastructure on Demand on Demand 6 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 7. And ... • At massive scale − Millions of users • With unprecedented flexibility − Mash-ups, aggregation, enhancing services, flexing up and down, ... • Offering evolving APIs to exploit and extend • At breakthrough cost levels − Economies of scale − New revenue models − Eliminating old sources of cost (SaaS vs. CD) 7 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 8. 15 Ways to Tell it‘s not a Cloud • If you peel back the label and it‘s says • If you know where the machines are… ―Grid‖ or ―OGSA‖ underneath… it‘s not a it‘s not a cloud cloud • If there is a consultant in the room… it‘s • If you need to send a 40 page not a cloud requirements document to the vendor • If you need to specify the number of then… it‘s not cloud machines you want upfront… it‘s not a • If you can‘t buy it on your personal credit cloud card… it‘s not a cloud • If it only runs one operating system… it‘s • If they are trying to sell you hardware… not a cloud it‘s not a cloud. • If you can‘t connect to it from your own • If there is no API… it‘s not a cloud. machine… it‘s not a cloud • If you need to re-architect your systems • If you need to install software to use it… for it… it‘s not a cloud. it‘s not a cloud • If it takes more than ten minutes to • If you own all the hardware… it‘s not a provision… it‘s not a cloud cloud • If you can‘t de-provision in less than ten minutes… it‘s not a cloud James Governor, Redmonk 8 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 9. Get ready for the Cloud … 9 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 10. Following the Hype Cycle 10 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 11. Following the Hype Cycle 11 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 12. A definition … 12 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 13. Cloud Computing IT delivered as a logical service, available on demand, charged by usage Logical Service: details of delivery hidden On demand: scales up and down immediately and seamlessly Charged by usage: metering and billing of services, pay for what you use 13 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 14. Cloud Types Consumers 4 1 Public Clouds Hybrid Cloud 3 Private Hybrid 2 Cloud Cloud Users Enterprises 14 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 15. Cloud Workloads • Legacy workloads − Can we move today‘s IT applications to the cloud? • ‗Cloud-ready‘ workloads − The cloud is ushering in new styles of application development − Large data-sets, parallel computation, very high scalability − Context-driven applications: many cloud services sharing context information from multiple sources 15 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 16. Cloud Service Layers Service Users Cloud End-User Services (SaaS) Cloud Platform Services (PaaS) Cloud Infrastructure Services (IaaS) Physical Infrastructure 16 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 17. Why Cloud Computing? 17 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 18. Why Cloud Computing? Consumer View • Convenience • Cost • Collaboration • Connect anywhere • Constant improvement • Configuration simplicity • Protection of valuable data • Choice of services • Access from a range of devices 18 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 19. Why Cloud Computing? Business View • Cost management − Benefit from economies of scale − Predictability of spend − Avoids cost of over-provisioning − Reduction in up-front capital investment − But be careful: costs can fluctuate. • Risk reduction − Someone else worries about running the data-centre, protecting your data, and providing disaster recovery − Reduces risk of under-provisioning • Flexibility − Add/remove services − Scale up and down as needed – rapidly • Service Evolution − Services evolve and improve behind the scenes, no time-consuming local upgrades • Ubiquity − Access from any place, any device, any time 19 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 20. Barriers to Business Adoption • Security • Trust in the service vendors − Service levels − Stability − Geographic presence • ISV support not widespread • Few have taken the plunge in a big way • Customizability of service offerings for specific needs of each enterprise • Concerns about lock-in, lack of multi-vendor options • Regulatory concerns • Data locality • Challenge of migrating from in-house (or outsourced) apps • Vested interests 20 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 21. The cloud hype is around cost; The cloud reality is about new value Service providers Service users Cost Value ? What‘s new? 21 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 22. Cloud Computing: A Disruptive Technology? Performance Disruptive Technology Time 22 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 23. Where is the catch? 23 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 24. Cloud Computing changes • how applications are delivered • how applications are designed • how teams work •…
  • 25. Cloud Eliminates • Buying hardware based on predicted load • 2+ week lead time on new hardware, storage • High Availability • Homogeneity • Static machine names, addresses and capabilities • Stable machines • A fast private network • Someone in the datacentre who cares about you 25 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 26. Assumptions that are now invalid (1/3) • Systems have a long lifespan • It is slow/expensive to create a new system • It is expensive to duplicate one • Systems can/should be managed by hand • Clocks proceed at the same rate • Physical RAM doesn‘t get swapped out • Running machines can't be moved/cloned 26 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 27. Assumptions that are now invalid (2/3) • System failure is an unusual event • 100% availability can be achieved • Data is always near the server • You need physical access to the servers • Databases are the best form of storage • You need millions of $/£/€ to play 27 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 28. Assumptions that are now invalid (3/3) • Terabyte datasets are hard to work with • Code runs on a single machine • Sequential code is better than parallel code • RAID hardware is the best way to store data • Databases are better than filesystems • Low-value data isn't worth collecting even if you don't have a use for it now • ... 28 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 29. Cloud Computing in HP Labs 29 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 30. HP Labs‘ Cloud Computing Approach Billion Users consuming Millions of Services delivered by Tens Thousands of Service Providers built on Tens Millions of Servers containing ExaBytes of Data connected by Multi TerraBytes of Traffic 30 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 31. HPL Cloud Infrastructure Research: Cells Cell • An infrastructure-level Cell Cell Cloud service Cell • Delivering secure, isolated virtual Cell Manager infrastructures – Cells – to multiple customers simultaneously • Offering enterprise- grade properties • Running on large-scale, flexible and modular physical infrastructures 31 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 32. Building on Cells: Cloud Platform Capabilities Automatic system deployment System management: System modelling adaptation, upgrade, and design: removal component Cell configuration, dimensioning, etc. Deep telemetry: VMs, Cell networks, storage, Manager performance, billing, failures, etc. Dynamic constraint solving for resource allocation, etc. System orchestration and automation Autonomic responses to changing conditions 32 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 33. Example Service: Hadoop • Apache Hadoop Map/Reduce framework − Enabling new types of large-scale, parallelised, data-intensive applications − Scale: Hadoop test cluster at Yahoo! == 4000 8-core nodes, 16PB data-set 33 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 34. Dynamic Hadoop as a Service • Configuration, automated deployment and management using HP Labs SmartFrog − Create and manage a Hadoop service in a dynamic Cell • Offer as a service to other applications 34 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 35. Summary • Cloud Computing is real • It will enable new business opportunities (Most of them are unknown today) • Revisit your assumptions • There is a learning curve: − Start now. − But be careful: • some things got easier, others changed radically. 35 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010
  • 36. 36 Presentation to Bath&Bristol Enterprise Network (BEN) : 9 / March / 2010