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The Team Nick Sturge Centre Director  SETsquared Business Acceleration
If everyone is moving forward together, then success takes care of itself Henry Ford
Agenda Intro The Beginning - Choices The Middle - Building, motivating, communicating The End - Succession, exits, firing Business plan considerations
Nick Sturge BEng DipIoD MCMI MIET Centre Director BEng in Electronics with Computing Science Career BRI, Scimed(Medical Electronics) ST Microelectronics (incl. Inmos) (Semiconductor) Motion Media Technology (Videocommunications) Co-founder , PLC director, Operations Omnigenix(Consultancy) People, property, funding SETsquared Institute of Directors – Chairman, Bristol Branch West of England Skills & Competiveness Board – Board Member
The Motion Media Story The Official List & the crash Orange, BT, Dot com IPO 9/11 Headcount
The Beginning - choices Understand yourself … Why? Aspirations. Abilities. Resources Type of business Lifestyle or Growth? On your own? Pros & cons of starting on your own  Shareholder agreement! How to find a partner?
The Middle Any one can hold the helm when the sea is calm. PubliliusSyrus
DOOM The four hats: Director Owner (shareholder) Operator (workforce) Manager
Shareholders (O) The Board (D) Investors (shareholders) EMT (M) Workforce (O) Part owner + Director + Manager + Operator  = The Founder? DOOM Director + Owner + Operator + Manager  = The Founder
Example of Conflict You are a director and shareholder Business has long-term viability & profitability You have 5 employees You get an offer to sell your business to a competitor for a reasonable price (with a good return for you) What is right for You? The Company? The Employees? Other stakeholders?
Building the Team
Building the Team
Functions
Recruitment The challenge of a Techie founder hiring …. Be wary of hiring friends & family Better to work with a gap than hire badly Motivation of candidates Importance of cultural fit Technical ability vs. aptitude Pros & cons of multi-skilling
Recruitment – where from Networking Web – eg. GumTree Agencies Research – targetted “poaching” Universities  - eg. www.bris.ac.uk/CAS Grads – departments directly Interns KTPs – eg. www.bris.ac.uk/RED u/grad projects – departments directly Employment Contracts Incoming employees – restrictive covenants For your employees
Team Dynamics - balance Integrator Producer Administrator Entrepreneur
Other tools Belbin – www.belbin.com - £30 Team roles eg. ‘Plant’, ‘Co-ordinator’, ‘Completer Finisher’ etc. Work preferences 360 degree Myers-Briggs - $29 psychological preferences of how you perceive the world and make decisions TMS Wheel Explorers, Organisers, Advisers, Controllers Time Intelligence Reports – free trial for BEN members
Motivation Leadership: The art of getting someone else to do something you want done because he wants to do it.Dwight D. Eisenhower Communication Alignment of interests Pay vs.rewards Praise & acknowledgement Promotion – pros & cons
The End Planning for exit Succession planning Firing Discipline Performance Redundancy
Business Plan Considerations If you are not the “2nd mile man” – be honest Identify the succession plan Identify the gaps Identify the key strengths the ability to deal with the unforeseen Be realistic about costs and time-to-recruit
Starting a business on your own? You don’t need to! Established networks  general or sector-specific Government (local, regional, national) Business Incubation Your own network FF(F) Mentors Industry peers / contacts Government and non-govt. agencies The Pub / golf course Internal Employees An effective board Your Support Network
Go for it!

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Nick Sturge - Presentation

  • 1. The Team Nick Sturge Centre Director SETsquared Business Acceleration
  • 2. If everyone is moving forward together, then success takes care of itself Henry Ford
  • 3. Agenda Intro The Beginning - Choices The Middle - Building, motivating, communicating The End - Succession, exits, firing Business plan considerations
  • 4. Nick Sturge BEng DipIoD MCMI MIET Centre Director BEng in Electronics with Computing Science Career BRI, Scimed(Medical Electronics) ST Microelectronics (incl. Inmos) (Semiconductor) Motion Media Technology (Videocommunications) Co-founder , PLC director, Operations Omnigenix(Consultancy) People, property, funding SETsquared Institute of Directors – Chairman, Bristol Branch West of England Skills & Competiveness Board – Board Member
  • 5. The Motion Media Story The Official List & the crash Orange, BT, Dot com IPO 9/11 Headcount
  • 6. The Beginning - choices Understand yourself … Why? Aspirations. Abilities. Resources Type of business Lifestyle or Growth? On your own? Pros & cons of starting on your own Shareholder agreement! How to find a partner?
  • 7.
  • 8. The Middle Any one can hold the helm when the sea is calm. PubliliusSyrus
  • 9. DOOM The four hats: Director Owner (shareholder) Operator (workforce) Manager
  • 10. Shareholders (O) The Board (D) Investors (shareholders) EMT (M) Workforce (O) Part owner + Director + Manager + Operator = The Founder? DOOM Director + Owner + Operator + Manager = The Founder
  • 11. Example of Conflict You are a director and shareholder Business has long-term viability & profitability You have 5 employees You get an offer to sell your business to a competitor for a reasonable price (with a good return for you) What is right for You? The Company? The Employees? Other stakeholders?
  • 15. Recruitment The challenge of a Techie founder hiring …. Be wary of hiring friends & family Better to work with a gap than hire badly Motivation of candidates Importance of cultural fit Technical ability vs. aptitude Pros & cons of multi-skilling
  • 16. Recruitment – where from Networking Web – eg. GumTree Agencies Research – targetted “poaching” Universities - eg. www.bris.ac.uk/CAS Grads – departments directly Interns KTPs – eg. www.bris.ac.uk/RED u/grad projects – departments directly Employment Contracts Incoming employees – restrictive covenants For your employees
  • 17. Team Dynamics - balance Integrator Producer Administrator Entrepreneur
  • 18. Other tools Belbin – www.belbin.com - £30 Team roles eg. ‘Plant’, ‘Co-ordinator’, ‘Completer Finisher’ etc. Work preferences 360 degree Myers-Briggs - $29 psychological preferences of how you perceive the world and make decisions TMS Wheel Explorers, Organisers, Advisers, Controllers Time Intelligence Reports – free trial for BEN members
  • 19. Motivation Leadership: The art of getting someone else to do something you want done because he wants to do it.Dwight D. Eisenhower Communication Alignment of interests Pay vs.rewards Praise & acknowledgement Promotion – pros & cons
  • 20. The End Planning for exit Succession planning Firing Discipline Performance Redundancy
  • 21. Business Plan Considerations If you are not the “2nd mile man” – be honest Identify the succession plan Identify the gaps Identify the key strengths the ability to deal with the unforeseen Be realistic about costs and time-to-recruit
  • 22. Starting a business on your own? You don’t need to! Established networks general or sector-specific Government (local, regional, national) Business Incubation Your own network FF(F) Mentors Industry peers / contacts Government and non-govt. agencies The Pub / golf course Internal Employees An effective board Your Support Network