PURSUIT Credentials on winning business.

1. PURSUIT COMMUNICATIONS
HELPING BUSINESSES WIN BUSINESS
“It’s easier to manufacture seven facts than one emotion”
PURSUIT COMMUNICATIONS | BRANDING

2. PURSUIT is a specialist communications agency
We build value propositions
We design bid campaigns
We deliver big ideas and great content
PURSUIT | WHO WE ARE
PURSUIT COMMUNICATIONS | BRANDING

3. PURSUIT | WHO WE ARE
PURSUIT | WHO WE WORK WITH
PURSUIT COMMUNICATIONS | BRANDING

4. VALUE BID & PITCH BIG IDEAS, EXPERTLY
PROPOSITIONS CAMPAIGNS DELIVERED
Immersion Original truths Design
Distillation Messaging & storyboarding Words
Creation Executive summaries Film
Realisation Bid theming Events
Presentation & pitch Innovation
development
Case studies & testimonials
PURSUIT | WHAT WE DO
PURSUIT COMMUNICATIONS | BRANDING

5. VALUE PROPOSITIONS
A value proposition is not just a catchy slogan. It’s the essence of
your value to your customers expressed through four key elements:
-
a distinctive tagline
-
a supporting ‘customer promise’ or charter
-
underlying proof points
-
documented success stories
A proven process to deliver these essential elements:
Creation
Immersion Distillation Realisation
of a succinct
in your business of your offer into of the proposition
proposition &
& markets to its essential value through practical
promise, with
gain key insights to your customers tools & marketing
supporting proof
into your offer collateral
& success stories
"PURSUIT developed a clear proposition and design identity specific to the
tender which helped differentiate us from the start."
Stephen Lawrence, Director of Civil Government & Strategic Programmes
Cable&Wireless Worldwide
PURSUIT | WHAT WE DO
PURSUIT COMMUNICATIONS | BRANDING

6. BID & PITCH CAMPAIGNS
What do you know about my target’s business?
Why would they want to buy from you?
When should you talk to them?
How will you engage with them?
Where can you add real value?
Who are the decision-makers?
“PURSUIT were able to quickly and effectively distil the customer’s needs into a coherent and compelling value proposition.
They were instrumental in shaping our entire customer response which led to one of our biggest wins to date”.
Mark Kenealy, Managing Director UK&I
Orange Business Services
PURSUIT | WHAT WE DO
PURSUIT COMMUNICATIONS | BRANDING

7. BIG IDEAS, EXPERTLY DELIVERED
Design that says ‘Look at this’, rather than ‘Look Film that is eye-catching but practical, with a clear
at me’. objective
Words. 3 simple rules Events each one should be a catalyst for change –
tangible & measurable
1. keep it relevant
Innovation is different for each customer: technical,
2. less is more process, thinking
3. a clear call to action
“Thank you again for your excellent support, guidance and execution of all the elements that have made
this conference and trip the most successful yet.”
Richard Hudson, Marketing Director
BMW (UK) Ltd
PURSUIT | WHAT WE DO
PURSUIT COMMUNICATIONS | BRANDING

8. The business case for PURSUIT
An independent perspective and a critical voice
A practical, economical outsource
Media- and channel-agnostic
Creative content and management:
‘adding colour to a black-and-white world’
Astute competitor and market insights
We share the risks with you, as well as the rewards
PURSUIT | WHY CHOOSE US
PURSUIT COMMUNICATIONS | BRANDING