20. 1. Define Objectives & Social Media Goals Business Objectives Social Media Marketing Goals Brand Building Generate awareness and drive traffic to website Establish market and thought leadership Increase education Acquire new customers Increase leads Introduce new products and services Drive trial Retain current customers Customer Loyalty through Brand Promotions (eg. coupons, contests) Market Research Gain intelligence, form/change opinion Improve current products and services Provide customer service
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26. 7. Build a Framework Business Objectives Social Media Goal Content Initiative Social Media Channel Brand Building Generate Awareness & Drive traffic to website Promotional Announcements Produce Viral Media Media Relations Social Bookmarking Blog YouTube Third-party reviews Social Bookmarking sites Establish market and thought leadership Increase education How-To Videos Educational Blog Podcast Webinar Whitepapers Powerpoints Case Study Industry-focused Blog Share 3 rd party Content Video testimonials Case Studies YouTube Blog Website Website Website Slideshare Website Blog Social Bookmarking YouTube Website
27. 7. Build a Framework Business Objectives Social Media Goal Content Initiative Social Media Channel Acquire new customers Increase leads Community contest / discount Various Introduce new products and services Drive Trial User contest Product Videos Product Photos Various YouTube Flickr Retain current customers Customer Loyalty through Brand Promotions (eg. coupons, contests) Third-party reviews Case Study Forums Website Market Research Gain intelligence, form/change opinion Improve current products and services Provide customer service Service Blog Social Networking Blog Social Networking
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32. It’s a marathon, not a sprint. You’re in it for the long run. Lisa Kember 905-278-5500 x222 [email_address] www.gethyperactive.com
Notes de l'éditeur
You want to go where people are already spending their time online, rather than trying to create a group on Facebook and dragging non-Facebook users into the Facebook world, for example. Then, you will want to define the problems you have that social media may address among your audience
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Based on your communications objectives, who is your primary and secondary audience
Nucleus - Focus on your customer and how you solve their problems. Have direct ways they can engage in the sale pipeline. What three questions would they want answered if they visited you? What actions can people take to engage? Make sure you keywords in your content match how you want to be found to increase your Google ranking.
![What is social media? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)