This is a presentation by Moses Kemibaro who is the Regional Manager for Dealfish East Africa that was made at the MobileMonday meeting on the 21st March 2011 at Nairobi's iHub.

1. MobileMonday
Kenya
Moses
Kemibaro
–
Regional
Manager,
Dealfish
East
Africa
March
21,
2011
©
2010

2. Quick
recap
Vision:
To
be
the
largest
enabler
of
online
trading
throughout
East
and
West
Africa,
allowing
users
to
buy
and
sell
goods,
post
and
find
employment
and
buy,
sell,
and
rent
property
throughout
Africa.
Mission:
To
create
a
simple
and
easy
to
use
mobile
and
PC
plaLorm
that
connects
buyers,
sellers,
employers,
employees
and
renters
through
a
trust
relaMonship
that
ends
with
a
transacMon.
©
2011

3. Where
we
currently
operate
Senegal
Pop: 12,211,181 Uganda
Inet users: 1,020,000 Pop: 31,656,865
Mobile users: 7,240,000 Inet users: 2,500,00
Mobile users: 8,547,353
Ghana
Pop: 23,350,927
Inet users: 997,000
Mobile users: 15,360,000 Kenya
Pop: 39,002,772
Inet users: 3,500,000
Ivory Coast
Mobile users: 17,900,000
Pop: 20,591,392
Inet users: 660,000 Cameroon Tanzania
Mobile users: 10,439,835 Pop: 19,400,000 Pop: 41,048,532
Inet users: 388,000 Inet users: 676,000
Mobile users: 4,656,000 Mobile users: 12,560,850
Nigeria
Pop: 154,729,000
Inet users: 64,521,993
Mobile users: 75,000,000 DRC
Pop: 69,000,000
Inet users: 300,000
Mobile users:9.791,000
©
2011

4. Where
are
we
coming
from?
©
2011

5. We’ve
come
a
long
way….
©
2011

6. A
long
way
indeed….
©
2011

7. To
get
this
far…!
©
2011

8. And
this
wide…broadband
wide!
©
2011

9. To
mobile
Internet
all
over
Kenya.
©
2011

10. Everything
is
aligned,
almost
perfectly!
• 22+
million
mobile
users
and
6+
million
internet
users
in
Kenya.
• A
growing
appeMte
for
local
digital
content
and
online
services
as
broadband
explodes.
• Kenya
leads
the
world
in
Mobile
Money.
• E-­‐Commerce
is
(finally)
starMng
to
take
shape.
• But,
e-­‐commerce
will
happen
in
stages
in
Africa
and
online
marketplaces
WILL
be
a
starMng
point.
©
2011

11. A
case
for
African
online
marketplaces.
• Many
African
businesses
&
individuals
cannot
afford
to
build
their
own
web
sites.
• The
cost
of
doing
business
offline
is
sMll
costly.
• The
rise
of
mobile
&
broadband
is
an
enabler.
• Online
marketplaces
are
inexpensive
to
use.
• Transparency
on
pricing
across
the
board.
• A
much
larger
market
can
be
reached
online.
• RelaMvely
easy
to
use
even
for
the
non-­‐techie.
©
2011

12. The
online
marketplace
landscape
• Very
fragmented
• Lack
of
trust
online
• Lack
of
experience–
no
concept
of
C2C
• Fallacy
of
‘build
it
and
they
will
come’
• Poorly
designed
sites
(gebng
becer)
• Print
sMll
dominates
• No
focussed
brand
in
the
space
–
unMl
now…
©
2011

13. The
dealfish
value
proposiMon.
• Mobile
Web
and
PC
Web
Enabled
(SMS
soon)
• World-­‐class
plaLorm
customized
for
Africa.
• High
quality
moderaMon
&
fraud
prevenMon.
• Dedicated
team
of
professionals
in
Kenya
&
Nigeria.
• Aggressive
on-­‐going
markeMng
campaigns
(i.e.
mobile,
web
and
offline).
• 100%
free
of
charge
for
ALL
buyers
and
sellers.
• 26,000+
acMve
lisMngs
in
under
6
months.
• On-­‐going
service
enhancement.
• Major
focus
on
customer
service
at
all
Mmes.
©
2011

14. Web/Mobile/J2ME/Android/OVI
SMS,
Android
&
OVI
Apps
launching
in
by
the
second
half
of
2011.
©
2011

15. Dealfish
analyMcs,
by
the
numbers.
• Hundreds
of
thousands
of
unique
visitors
per
month,
and
growing
• MulMple
page
views
per
visitor.
• MulMple
minutes
per
visitor.
• Millions
of
impressions
per
month,
and
growing.
• 26,000+
lisMngs
to-­‐date.
• Alexa
rank
of
17
for
Kenya.
©
2011

16. Mobile
users
accessing
Dealfish
50%
of
our
TOTAL
data
traffic
is
MOBILE
traffic
©
2011

17. Where
we
are
today:
March.
2011
©
2011

18. Alexa
Ranking
for
Kenya:
March.
2011
©
2011

19. The
Dealfish
Approach
Offline
Heavy
Adver0sing
Modera0on
Excellent
Online
Customer
Adver0sing
Service
Ver0cal
User
Managers
Feedback
Con0nual
UI/
Product
UX
Ambassadors
Improvements
IntegraMon
with
strategic
partners
©
2011

20. Dealfish
Kenya
aggregates
from
all
sources!
©
2011

21. Dealfish
MarkeMng.
©
2011

22. What
do
we
now
know?
• Fraud
is
one
of
the
major
risk
areas
in
building
a
successful
online
marketplace.
• Customer
service
is
absolutely
key
to
keeping
users
engaged
and
happy.
• Aggressive
offline
&
online
markeMng
generates
brand
awareness
&
repeat
web
visits.
• A
lot
of
user
educaMon
&
hand
holding
required.
• ExperimentaMon
is
the
order
of
the
day.
• Mobile
is
a
key
channel
for
Dealfish
in
Kenya.
©
2011

23. Thank
you!
• QuesMons?
• Remember
to
visit
Dealfish.co.ke,
your
trusted
online
marketplace!
©
2011