This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital Agency (Dotsavvy) with regard to how they are preparing for the expansion of mobile, and why.
30. Mobile Marketing vs Traditional Marketing. Media Richness of Media Interactivity 1:1 Targeting Investment per Contact Measurability ROI TV High Low Low Medium Low Low Print High Low Low to Medium Medium Low to Medium Low Outdoor/Indoor High Low Low to Medium Medium Low to Medium Low Direct Mail Medium Medium Medium to High High High Medium to high Mobile High High High Low High High