Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption

5. Monologue by design (one way).

6. High operational costs.

7. Specialized skills and training.

8. Long bureaucratic processes.

9. Well-established business models.

10. Accountability for outputs.

11. Globally a declining industry.

13. Democratizes information, transforming people from content readers into publishers.

14. Extremely popular since enables people to connect online for personal and business reasons.

15. Is growing much faster than traditional media

17. Is a shift in how people discover, read and share news, information and content.

18. Is a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.

19. Social media changes media rules

21. Accessibility: highly available and low cost.

22. Usability: easy to use.

23. Recency: instantaneous responses.

24. Permanence: can be altered almost instantaneously.

26. Wikis

27. Videos

28. Podcasts

29. Pictures

30. Forums

31. Images

33. Facebook – Social Utility

34. YouTube – Video Sharing

35. MySpace – Social Utility

36. Twitter - MicroBlogging

37. Flickr – Photo Sharing

38. Blogger – Blogging

39. Wikipedia - Crowdsourcing

41. Falling prices and improving access to the Internet country-wide.

42. SEACOM and TEAMS cables go live

43. ICT Bill passed in 2009.

44. 4+ million internet users and 17+ million mobile subscribers.

45. Alternative payments (M-PESA/Zap)

47. 78% read blogs, up from 66%

48. 57% of internet users are now members of a social network

49. RSS consumption is growing rapidly up from 15% to 39%

50. Podcasts are now mainstream digital content, listened to by 48%

52. 55% have shared photos, 22% have shared their videos, 31% have started a blog

53. In China 70% of internet users write a blog (42 million), USA (26 million), Philippines 66% and Mexico 60%

54. Social networking – Philippines 83%, Hungary 76% and Poland 76%

56. YouTube – No. 4

57. Wikipedia – No. 6

58. Blogger – No. 7

59. MySpace – No. 11

60. Twitter - No. 14

61. WordPress – No. 19

63. YouTube – No. 5

64. Blogger – No. 6

65. Wikipedia – No. 8

66. Twitter – No. 13

67. Tagged – No. 14

68. Wordpress – No. 18

69. Nation is No. 11 & Standard No. 17

71. Page-view growth since April 2008: 572.6%

72. Unique-user growth since April 2008: 146.4%

73. Page-views per user: 37

74. Kenya leads Africa in page views at 372 pages on average each month.

76. Provides independent, reliable, accurate, wide-ranging and relevant information for the General Public.

77. User-generated content (UGC) refers to various kinds of media content that is produced by consumers.

79. The US Airways plane landing in the Hudson (Twitter).

80. The disputed Iranian Election (Twitter)

81. The Nakumatt Downtown Fire (Bloggers)

82. Post-Election Violence (Ushahidi).

99. Traditional media is already merging social media into its business models.

100. The trend to leverage social media as well as engaging consumers to become “citizen journalists” through “user-generated content”.

101. Social media is the the new media!

102. Thanks! Questions? Moses Kemibaro Dotsavvy Limited e: [email_address] t: www.twitter.com/moseskemibaro w: www.dotsavvyafrica.com