This presentation was customized and given to the Nufloors national conference in Courtney, British Columbia on May 28th, 2011.

1. A Fireside Chat with Kemp Edmonds
Nufloors and Social Media
This presentation is available: http://j.mp/kempnu

2. How did I get here?

3. It started here...
and never ends.

4. Inspiration

5. It’s young. It’s growing.
• 50% of Americans have an account on
• 8% of online Americans use
• 4% are using location based services like…
Sources:
InsideFacebook.com (US) Feb. 2011
Pew Internet Research (US) Feb. 2011
Pew Internet Research (US) Nov. 2010

6. Nearly 100% of online users:

7. Great start

8. Important Questions
• Is your website ready to receive and convert?
• Do you have positive customer testimonials?
• Do you have a company blog?
• Does your organization respond to email?
Social Media often comes last and should.

10. theconversa+onprism.com

11. The Social Funnel

12. Tech will Change Again

13. Old Marketing
$$$$$$$$$$

14. New Marketing
$ + Time

15. It’s not this.

16. “IT’S ABOUT GENERATING
REVENUE THROUGH SOLID
MARKETING AND STELLAR
CUSTOMER SERVICE, JUST LIKE
IT’S BEEN SINCE THE BEGINNING
OF TIME.”

18. Product &
Service
Customer Lifestyle
Successful Social Media

19. Participation is Everything

20. This is customer service.
It’s old made new again.

22. It’s not about you.

23. Reviews will only grow

24. Feedback

25. What will you be?

26. =
Abandonment

27. With or without you.

28. Competition

29. It’s early in the game

30. Build a community

31. Become a resource

32. It’s not a numbers game

33. Likes don’t mean much

34. On the path

35. Ideas

36. Email before Social
• Don’t sell
• Include tips for your product
• Have a special offer - 5% off
• Tell stories of happy customers

38. Capture Info

39. Make the prize relevant
Capture emails

40. It’s a visual art

41. Offer Specials here

42. Set Expectations...

44. Network w/other Business

45. Referrals & Rewards

46. Bridge the Digital Divide
Photo By: dkillm. Used under Crea+ve Commons License.

47. Questions?
Kemp Edmonds, @KempEdmonds
kempedmonds.com
This Presentation: http://j.mp/kempnu