Social Media Communications Simplified
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Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011. Originally presented as an interactive seminar at BCIT on the 30th of November 2010.
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Social Media Communications Simplified
- 1. Social Media Communications Simplified kempedmonds.com
- 2. TODAY Background Tools 3 Steps to make it simple Listening Communicating Measuring Slides: j.mp/kempsocial
- 3. BACKGROUND
- 5. It’s young. There’s growth. 87% know of 7% have an account 88% know of 40% have an account -Pew Internet Research (US), Feb. 2010.
- 6. Important Questions Is your website ready to receive and convert? Do you have positive customer testimonials? Do you have a company blog? Does your organization respond to email? If you don’t have a great product or service… Social Media often comes last and should.
- 9. The Traditional Funnel Hubspot.com
- 10. The New Funnel Hubspot.com
- 11. Online Communication Channels CONFIDENTIAL Copyright © 2009 Constant Contact, Inc. 11
- 15. Non Digital Listening Ask your customers Ask frontline employees Ask co-workers Ask competitors
- 16. Listening Kit - Email Alert Google Alerts Social Mention TweetBeep Tweak your searches…
- 17. Search Smart & Refine Vancouver AND fundraiser Blackberry –mobile –app “Get it right” BCIT OR “B.C.I.T.” OR “British Columbia Institute of Technology” OR “BC Institute of Technology”
- 18. Search for more than you… Competitors Segment leaders Industry specific terms Industry specific technologies Related marketing or business terms
- 19. Do you have a physical storefront? Claim your virtual places.
- 23. Evaluate and observe competitors activities
- 25. COMMUNICATING
- 28. By: Mark Smicklas @intersection1
- 29. Answer the Social Telephone
- 32. Understand Language Twitter language looks bad on Facebook. It looks worse on LinkedIn.
- 34. Customer Service CUSTOMER SERVICE
- 35. KNOW YOUR AUDIENCE. CREATE VALUE
- 37. Curate Content CONTENT CURATION
- 38. BE HELPFUL, BE AVAILABLE
- 39. BRIDGE FROM THE DIGITAL
- 40. CREATE CONVERSION OPPORTUNITIES -PAYvment
- 41. Some Conversions Visit > 2 minutes Like, Follow, Subscribe Newsletter, Request a Quote Phone, email Purchase SOFT HARD
- 42. MEASURING
- 43. Social Media ROI for Small Business
- 46. Top Referrers - as seen TRY ITj.mp/ccbcit2010+
- 47. Google Analytics measures inbound traffic
- 49. BROOMS, MAGNETS & FUNNELS – Your locus of control
- 52. Getting Started Start Listening Think about content of value Control your site - Blog if applicable Always be measuring - Add Analytics Start Communicating
- 54. FREE tools for online: http://analytics.google.com http://alerts.google.com http://netvibes.com http://slideshare.net http://linkedIn.com http://hootsuite.com http://YouTube.com http://Blogger.com OR http://Wordpress.org http://bit.ly OR http://j.mp http://search.twitter.com Google URL Builder Google Forms - http://docs.google.com Facebook Advertising: http://facebook.com/ads
- 55. Questions Welcome A version of this presentation is available for download and review anytime: j.mp/kempsocial Find me at: kempedmonds.com On Twitter: @kempedmonds kempedmonds@gmail.com Special thanks to Guy Steeves
Notes de l'éditeur
- The goal of this illustration is to help explain the concept of “social media” to business owners. It maps many of the alternatives on a scale of the amount of content that needs to be created as well as the frequency of interaction needed by you to make it an effective medium for your business.This illustration could be compared to an Ouija Board because the relative position can change by: business type, audience, and for a given business over time. Once this is married up with your target audience’s behavior, you will have a good perspective on the areas you should focus on to maximize the impact of your online marketing investments.[Speaker note: see source of article:http://www.fastcompany.com/blog/eric-groves/innovation-technology-and-customer/online-communications-channels-interaction-vs-di]