A discussion of how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic. In particular, changes to traditional production operations that yield financial benefits for existing products while preparing processes and staff to handle XML-based workflows are covered.
XML-Native Production: A Return on Investment Case Study
1. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]
2. Cengage Learning: Total Revenue $1.8B Gale International Academic & Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Cengage Learning Overview
6. The production process offers the most ongoing opportunity Authoring Page Makeup (Rendering) Design Indexing Editing Workflow Repository Products / Services
18. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]
Notes de l'éditeur
Page makeup is called output rendering for web and courseware…and is much easier than for books
Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
Variables mean that designers can apply variety from title to title that does not impact the reuse of the content.
Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven