1. Is Your Website All Hat and No Cattle? Best Practices in Online Marketing By Cassie Roberts

2. Don’t worry! You don’t need to take notes! cassie@saffireevents.com

3. About MeCassie Roberts Education: BS Public Relations, The University of Texas MEd Sport Management, The University of Texas Origin: Central City, NE Experience: United States Olympic Committee Rodeo Austin Saffire Events

4. About Saffire Online Marketing Websites Content Management User Management Mobile Optimized Version Social Networking Integration

5. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

6. World domination through Google Google has 65% share of the search engine market What works for Google works for others Goal: Improve your SEO Most important – links in to your site Chambers of Commerce, Convention & Visitors Bureaus, etc. Industry organizations Also important – your own site Title – important for Google and customers!

10. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

11. Leading the horse to water Your site must appeal to your audience Attractive Professional Well organized Not overwhelming Like a résumé, the homepage should get the interview, not the job

15. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

16. Hosting your own party Make sure your site has the BEST info about your event Make it interactive and fun! ecommerce is the “ultimate interactivity” But-don’t ask them to get married before your first date!

19. Hosting your own party Information about your event is most crucial Categorize Events Don’t just give an event list! Allow sorting, searching, filtering and interacting Photos – your photos and customer photos Allow people to market for you: facebook, twitter, email Allow them to “fan” your event, save to a custom calendar or Outlook

22. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

23. Other people’s parties Reach people where they are Facebook feed Twitter timeline Promote these prominently Be a good guest Post often, but not too often! Make it relevant Make it engaging

28. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

29. Marketing on the go Android vs. iPhone- The reality is some smartphone users will never see your iPhone app Mobile is no longer optional—It’s information on-the-go! You won’t make a zillion dollars, but you need to be there

32. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

33. Taking the bull by the horns The ultimate goal – BUY! Customers expect ecommerce 67% of people aged 35-75 want the convenience of buying online Advanced ticket sales mean incremental revenue People can spread out costs Redemption will not be 100% Especially good for things like carnival tokens Even with a discount, you’ll make more Offer free shipping

37. Taking the bull by the horns Get in the loop through email Include the signup ON your homepage Start collecting addresses before you know what to do with them Events are the perfect excuse for email marketing It’s immediate It’s cheap It’s effective Make sure your email is branded

39. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

40. The power of DIY When working with companies like Nike, Dodge, Intel, etc., we took content management for granted We have found the event industry to be so different Take control.

43. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

44. Measuring up Google makes it easy through Google Analytics Put a little snippet of code on each page Log in to see reports, or have them emailed

46. 5 most important things to watch Visits to your site Actions taken (email list, ecommerce) Conversion rate (actions to visits) Bounce rate Time on site Improve SEO or online marketing of your site Redo your website to make it more compelling Good conversion rate: 2% High bounce rate? Redo your homepage Time on site: A good overall indicator of stickiness

47. Agenda World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians

48. Keeping up with the Jones’/Kardashians When people come to your site, they generally aren’t comparing you to other rodeo sites They are comparing you to other sites they visit that day Compare your site to other entertainment- type sites, like sports and movies

53. Thank you To get these slides, put your business cards on the table up front cassie@saffireevents.com We’ll also give you a free subscription to The Dirt, for tips on online marketing Indicate if you’d like a free no-strings-attached evaluation of your website and recommendations for improvement