1. 5 STEPS TO KICK YOUR MARKETING
INTO GEAR

2. PRESENTER
KENDRA WRIGHT
President, Saffire
Events
• First job – Event manager for non-profit
• Began working at Fortune 1000 company in
1995
o Accidentally started building websites
• Started own company in 1998
o One woman show

3. SAFFIRE CLIENTS

4. SAFFIRE CLIENTS

5. SAFFIRE ASSOCIATION PARTNERS

6. OUR GOAL
To give events a beautiful, branded online
presence they can manage themselves.

7. THE ALTERNATIVE

8. WHAT WILL YOU SAY?
1. Determine your
target audiences

9. YOUR TARGET AUDIENCE
Teenagers
Families
Moms
Groups
Grandparents
Other audiences – Military, etc.

10. WHAT WILL YOU SAY?
2. Get your team together -
make sure to include all audiences

11. WHAT WILL YOU SAY?
• This could be one meeting or more than
one.
• Offer free tickets, t-shirt and/or food.
• (no more bullets)

12. WHAT WILL YOU SAY?
3. Brainstorm all the reasons people come
to your event

13. WHAT WILL YOU SAY?
• What is your favorite memory of the fair?
• How did you hear about the fair the last
time you went, what made you want to
go?
• What was your favorite thing, and was it
what you thought it would be?

14. WHAT WILL YOU SAY?
Sometimes conflicting reasons:
Teenagers – Hip
Grandparents – Tradition
Moms – Bargains
Groups – Organized connection

15. WHAT WILL YOU SAY?
4. Come up with topics
for all these reasons

16. WHAT WILL YOU SAY?
Two things to tell people:
1. What we want them to hear
• Relentlessly focus on what makes you your
most revenue or what you feel like drives
revenue
2. What people want to hear
• Contests, promotions, wild & wacky, behind
the scenes (more later)

17. CONSIDER THE “RULE OF THIRDS”
1/3 about yourself and your brand
1/3 about things people might be interested
in that aren’t self-promotional
1/3 interact with people

18. WHAT WILL YOU SAY?
5. List all the places you’ll say it.

19. WHERE WILL YOU SAY IT?
Website
Mobile
Email
Facebook
Blog
These are in rough
YouTube priority order.
Twitter
Pinterest
Flickr

20. WHAT TOOLS DO I USE?
Website – Current provider (or Saffire)
Mobile – Same provider (or Saffire)
Email – Constant Contact, Mail Chimp,
SaffireMail
Facebook – BufferApp.com
Blog – Wordpress.com
YouTube
Twitter – BufferApp.com (with Facebook)
Instagram
Pinterest
Flickr

21. CREATE AN EDITORIAL CALENDAR

22. CREATE AN EDITORIAL CALENDAR
www.saffireevents.com/calendar

23. DEEP THOUGHT…
Ask questions that get people
to talk about themselves in relation to your
event

24. GRAB THEIR ATTENTION
• Consider funny – tweets from mascot, etc.
• Personal/human interest stories get a lot of
hits
• Posts with photos get more views!
Think about what
YOUR AUDIENCE
would want to click!

25. MAKE PEOPLE FEEL LIKE INSIDERS
• Be the first to know about X via social
media!
• See behind-the-scenes looks at our event!
Your customers feel special,
and they are more likely to be long-term
followers.

26. MULTIMEDIA
• Photo contests on website and Facebook
• Caption that photo
• Funny video upload
Photos and video are
naturally VIRAL and give you more event
photos!

27. GET PEOPLE TALKING
Show live tweets on concert side screens
Have a vote or quiz
• Answer on text, app, QR code, etc.

28. CONTESTS WITH PUBLICITY BONUS
Have a contest for front row concert seats
• Text, tweet or post on FB page NOW =
publicity
Do giveaways with charitable tie-in
Allow groups to get $ for their orgs for
advance sales; host trip for winners

29. CONTESTS WITH PUBLICITY BONUS
Do giveaways with charitable tie-in
Allow groups to get $ for their orgs for
advance sales; host trip for winners

30. THANK YOU
Any questions?