17. Pyramid
Twitter / Google+
Attend
Blog / Slide Deck
Podcast
Video
/ Present
Increasing Time Commitment
Increasing Cost Commitment
More Crowded
Less Crowded
18. Twitter / Google+
• Twitter – Follow @CloudStack
• Free – Minimal Time Commitment
• Find people to follow
• RT & Engage in Conversations
• Follow key words you are interested in (#CloudStack)
• Goggle +
• Free – Minimal Time Commitment
• Communities of interest
• Share personal items to increase Google search rank
19. Attend
• Local User Groups
• Free – Minimal Time Commitment
• Small Gatherings, easier to participate and network
• Search tools such as MeetUp & EventBrite
• Conferences
• Not Free – Moderate Time Commitment
• Great (Global or Regional) Learning & Networking
• Large Gatherings, harder to participate, find meet ups at the event
20. Blog / Slide Deck
• Blog
• Start Free, Could involve hosting costs
• Follow Planet CloudStack & Contribute articles
• If you do it more than once, blog about it
• If you don’t find it in 2 Google searches, blog about it
• If Blogger, post to Google+, If WordPress (or others), use SEO
• Slide Deck
• Free – Moderate Time Commitment
• Follow CloudStack on SlideShare
• Post your decks, speaker notes, keywords to scale your message
21. Podcast
• Podcast
• Medium cost, Medium Time Commitment
• Follow The Cloudcast, Digital Nibbles, Speaking in Tech, GigaOm
• Don’t “Pod Fade” – Will you want to do this for 1 year+
• Make the production process repeatable and easy
• Submit to iTunes & Stitcher Radio w/ keywords
• Blog page with show notes (for Google ranking)
• Socialize on All of the above (Twitter, G+, etc.)
22. Video / Present
• Video
• Medium to Major Cost, Medium to Major Time Commitment
• Can be more difficult to edit
• Publish to YouTube, people find good content (CloudStack Channel)
• Follow the blog rules for creation (can’t find it, create it)
• Public Speaking
• Costs vary, Major Time Commitment
• Practice, Practice, Practice
• If possible, attend training
• Persistence is key