2. Outline
• Amazon is..?
• Amazon.com Basics
• Amazon Technology
• Amazon E-commerce
• Amazon Tools, Marketing and Community
3. Amazon is..?
• In 1995, Amazon.com sold its first book, which shipped
from Jeff Bezos' garage in Seattle.
• The story is an e-commerce dream, and Jeff Bezos was
Time magazine's Person of the Year in 1999.
4. Amazon.com Basics
• Amazon sells lots and of stuff.
– Beaut supplies, clothing, jewelry, gourmet food,
sporting goods, pet supplies, books, CDs, DVDs,
computers, furniture, toys, garden supplies,
bedding and almost anything else you might
want to buy
• Amazon makes every possible attempt
to customize the buyer experience.
• Amazon knows you by name and tries
to be your personal shopper.
5. Amazon Technology
• Amazon running is entirely
Linux-based
• Query historical data and ETL
• security is a major concern
• Netscape Secure Commerce
Server using the SSL
6. Amazon E-commerce
• Amazon.com has always sold goods out of its own
warehouses.
• The sales go through Amazon.com and up at
Nordsrom.com, Land’s End.com or Target.com for
processing and order fulfillment.
• Amazon essentially leases space to these retailers, who
use Amazon.com as a supplemental outlet for their
online sales.
7. Amazon Tools, Marketing and
Community
"To be Earth's most customer-centric company where people
can find and discover anything they want to buy online."
Amazon recommends products
• similar to what you're currently searching for (on-the-fly
recommendations that use up tons of processing power)
• related to what you've searched for or clicked on at any time in
the past
• purchased by other people who've searched for what you're
searching for or have bought what you've bought
