This is a presentation I did to introduce ArtList (www.artlist.co) in June 2015 at 4 different venues: ICP (International Center of Photography) in NYC, Groupe Richemont headquarters in Geneva, Sotheby's Institute and the French Touch Conference (http://lafrenchtouchconference.net/) in NYC. Basically, this is what I said - the art market is undergoing a revolution: people now buy fine art ($1k-$1m) online, mostly by email and sight unseen - yet, it's incredibly hard to sell a painting you own. Christie's and Sotheby's dominate the market, and are slow, expensive and tough to deal with. - ArtList is a peer to peer marketplace for fine art. We have hundreds of artworks by some of the most sought after artists today ($1k-$1m) sold by collectors from across the world. We are direct to owner, and charge just a flat 10% commission. - 5 months post launch we have $30m worth of inventory and collectors from every continent - One day you will be able to acquire any artwork from a private collection half way across the world in minutes, confidentially, and have a wonderful experience doing so. That is our vision: making the global art market fast, secure and fair. Check out www.artlist.co or @artlistco on instagram Thanks! Kenneth Schlenker

1. $179m, the most expensive painting ever sold

2. It was a hell of a show, that hides a
revolution in the way people buy art which
will put auction houses out of business.

4. ArtList started with events
www.gertrude.co

5. Meet Art.
To meet artists and learn about about their art

6. Meet Art.
In private homes, artist studios and other warm, intimate settings

7. Eventually we grew a large global network of collectors,
and learned what they wanted

8. 25,000 members. 250 events in 7 cities independently organized by 100+ curators
www.gertrude.co

9. Collectors now buy
art from Jpegs.
“Buyers [...] have the confidence to make
financial decisions based on photographs.”
- The New York Times

10. Discovery (Jpeg) => Viewing (in person)
=> Education (sharing links) =>
Negotiation (email) => Transaction (online
wire) => Transport (email).
A typical art purchase today

11. Selling a painting you own is
slow, expensive and hard
33%
31%
36%
Christie’s
Sotheby’s
Everyone else
The 250 year old duopoly in the
$33Bn secondary art market

12. Gertrude, Inc. Confidential & Proprietary 2014
ArtList is the online
marketplace to buy
& sell fine art.
10% flat commission
Direct to owner
Premium artists ($1k - $1m)
www.artlist.co

13. Gertrude, Inc. Confidential & Proprietary 2014
“A peer-to-peer
marketplace that
eliminates the
middleman”
“Buyers and sellers
communicate on their
own terms, outside of
the auction-based
model.”
- Artnet

14. Gertrude, Inc. Confidential & Proprietary 2014
Link

15. For illustration only

16. For illustration only

17. Very rare. Edition of 3
$200k

18. Gertrude, Inc. Confidential & Proprietary 2014
$6Bn
sales/year
10% of a $66Bn market
10%
commission
5% net of transactions* +
added services**
$600M
revenue
2018
* we give half of our commission back to artists
** on-demand services: concierge, valuation, condition reports, transport/installation, insurance, photography

19. The French Touch

20. The power of connecting the world’s art collectors is
that we can make the art market fast, secure and fair.

21. www.artlist.co
@artlistco