In this presentation Kenny Goodman reveals his Client Accelerator Formula so you can attract high value clients and leverage your service delivery so you can create more freedom from your business.
7. How I Grew My Consulting/Coaching
Business By Over 1000% In Less Than
12 Months
8. …And also reduced my weekly working hours !
from 72 hours p/w to just 4 hours p/w
9.
10. WHO AM I?
- Known as leading expert in high-value
client attraction & lead generation
- Started providing high-ticket service
solutions in 2000
- Built 7 & 8 figure businesses…
- Sold 4 businesses
- Been providing high-ticket ($2,000 -
$12,000) coaching for last 6 years
- Have developed a system that
delivers piping hot leads every day
11. 1. The Glorious Opportunity That Awaits You & How To
Maximise It Right Away
!
2. How To Systemise Your Business In 3 Simple Steps So You
Can Leverage “One-To-Many” [Includes Powerful Case
Study]
!
3. How To Quickly & Easily SYNC The Formula Into Your
Business [And where to go for more help if you want it]
Here’s What You’ll Learn Today
12. Why This Is Important To You
NOW
➡ The timing of “The Opportunity” couldn’t be better than it
is right now and we don’t know when it will arise again.
➡ Most “client attraction” stuff we’ve learned is TOTALLY
WRONG.
➡ If you are just working 1-on-1 with clients you are probably
trying to run in treacle.
➡ If you are trading time for money you could be killing your
profit potential.
➡ THE CLIENT GAME HAS CHANGED.
13. CONFESSION…
Yes, I have an
advantage & years of"
experience so"
it might be easier for
me right now.
15. I USED TO…
Have clients who would be either unreliable or high
maintenance & expect the world."
Lower my prices to attract more clients but this just
spiralled into a “Catch 22” situation."
Understand high value solutions but had no idea how to
create a one-to-many business.
16. Have a great service but couldn’t seem to “stand out” and
get my message out there."
Have no solid dependable way of generating leads."
Struggle to convert the few leads I was getting."
Work 1-on-1, selling my time for money & feeling drained.
I USED TO…
17. The “Right” Way
Decided to commit learning real client attraction not just
gimmicks."
Read almost every book on the planet about lead
generation & client attraction."
Found a coach/mentor who had at least 10 years
experience offline & online."
Spent years developing my own 3-part CLIENT
ACCELERATOR™ FORMULA specifically for coaches &
consultants.
18. 1. The Glorious Opportunity
That Awaits You & How To
Maximise It Right Away
19. THE GLORIOUS OPPORTUNITY
• Bull market = many premium clients.
• Prospects are overwhelmed & need help.
• Prospects want community (Group).
• People want RESULTS not time.
• Research & engage any audience instantly.
20. How To Embrace The Opportunity
➡ Use a system SPECIFICALLY designed for this opportunity
21. 2. The Simple Three-Step
Client Accelerator™ Formula
25. How To Attract
➡ UNDERSTAND your audience’s - “PAIN”, “PLEASURE”, “CURIOSITY”
- BuzzSumo.com etc."
➡ Use this information to create a COMPELLING MESSAGE."
➡ KNOW where your audience “hang out”."
➡ Display your compelling message - Facebook etc."
➡ Find a COMPELLING PLATFORM and add massive actionable value -
Webinar, Video etc.
27. Why The Right Attraction Process Is
Critical!
!
➡ If you don’t speak to your prospects true needs then you won’t
be relevant and will not resonate."
➡ You will waste time, money & energy if you attract the wrong
prospects."
➡ You’ll miss opportunities if you repel the right prospects."
➡ You will not “differentiate” and build the critical “know”, “like”
“trust” & “desire” with the wrong message or platform."
➡ If you don’t “differentiate” and build the critical “know”, “like”
“trust” & “desire” you will have NO INFLUENCE.
28. Example
‣ Nigel had a consulting business
that was suffering from low
paying high maintenance
clients syndrome."
‣ He was also working way too
hard for what they paid him."
‣ He also had fear & limiting
beliefs around charging higher
fees as thought he may lose
his existing clients.
29. ‣ I worked with Nigel to identify his
ideal target audience."
‣ I then helped him position himself as
an authority with this audience and
believe in his true value so he could
charge higher fees."
‣ I then helped him create an
irresistible lead generation and sales
funnel so he could enrol these ideal
clients & referral partners.
Example
30. ‣ He then increased his fees by 1000%
for the same effort on his part."
‣ He attracted stellar new, clients who
were willing to pay these fees which
gave him the credibility to attract
more and create a snow ball effect."
‣ He then employed new virtual
assistants so he could start living the
dream life of owning a semi-
automated business.
Example
31. ‣ He then created a new coaching
product & sold one for $15,000
with 3 more in the pipeline."
‣ That’s $15,000 for one day’s work
(and fun)."
‣ Using the new formula Nigel stop
chasing prospects and actually
turned it around and had them
applying to work with him.
Example
35. How To Guide Rather Than Sell
➡ Create AUTOMATED qualification system."
➡ Have an enrolment conversation with successful applicants"
➡ Now it’s time to get to know them further & listen to diagnose
what their problem is. "
➡ It’s time to be of ultimate service & guide them into an action
taking position whatever that may be."
➡ If they are a good fit then you and THEY will know and either way
can move forwards accordingly.
37. Why Guide & Help Rather Than Sell?
➡ Our clients who complete Step 1 properly now enter what
we call “The Influence Jet Stream”."
➡ This means you don’t need to be “salesy” or “inauthentic”
because the know, like, trust & desire is already there and
the pre-selling has been done."
➡ We call this part of the formula our “Silent Selling System”
38. ‣ Erika and Jenn have a mindfulness
coaching business working with
clients 1-on-1"
‣ They were looking for a way to enter
the corporate world so they could
massively increase their fees and
work the 1-to-many strategy."
‣ They wanted to learn more about
their target audience and also how
they could attract, then engage and
ultimately enrol the right decision
makers
Example
39. ‣ They quickly got to work using the
Market Research modules to identify
their target audience."
‣ They instantly set up meetings with
Corporate America and leant on the
training and also the community for
ideas on how to guide initial meetings
without being “Salesy”."
‣ Within 4 weeks of joining the program
they landed their first national client
who booked them for 3 big team
mindfulness training sessions.
Example
43. How To Leverage Your Delivery
➡ Package your existing knowledge into a simple, easy to follow system."
➡ Create a group program (one-to-many)"
➡ Have group Q & A calls each week where clients can get some more
personalised help from you to implement your training to get the
results they need."
➡ Or clone yourself!
45. Why Leverage Your Delivery
➡ One-on-one is way too time intensive and becoming wealthy working
time for money can be difficult."
➡ It can wear you out and you can end up feeling BURNT OUT."
➡ You will only grow your business by taking on more work."
➡ When you create a group program you will no longer be charging for
time, you will be charging for a program.
46. ‣ Mark was working long hours
servicing his 1-on-1 clients."
‣ Some of his clients were paying
him late or not at all."
‣ Mark wanted more free time whilst
still providing a great service and
was interested in doing group
coaching.
Example
47. ‣ I quickly helped him create a new
group coaching product."
‣ I helped him position it properly in
his marketplace."
‣ I then helped him systemise his
business using my proprietary
POAD™ Method which underlines
the Client Accelerator™ Formula.
Example
48. ‣ Within 2 weeks he implemented
the system & was enrolling his first
clients into the program."
‣ Within 4 weeks he had a positive
ROI on his investment."
‣ Within 6 weeks he had replaced his
previous income by working 95%
less hours and was looking to take
his first vacation in 3 years!"
‣ His clients were happier than ever
because they now had a whole
community to lean on.
Example
49. Why Increase Your Prices?
➡ Leveraged delivery also means raising your prices. Your programs
should be $2,000 - $10,000 to start with. "
➡ People want results so you will now be trading RESULTS FOR DOLLARS
instead of time for dollars."
➡ What would the result you could deliver be worth to your clients?"
➡ Low prices usually means low-end, low-committed yet high-
maintenance clients. You will now be attracting the opposite."
➡ Higher prices will get more commitment from your clients, so they will
get better results and will be happier than ever. Testimonials will flood
in!
50. Lets Do The Math(s)
➡ If you charged $500 per hour Mon-Fri, on an 8 hour day with no
breaks or holidays you might just scrape 7 figures."
➡ If you charge $100 per hour you won’t come close."
➡ If however you have a $6,000 program you would only need to attract
3.5 clients per week to hit 7 figures."
➡ If your aim is 6 figures then you would only need to attract 3 clients
every 2 months!"
➡ Also your time is highly leveraged because of the program.
52. What Can You Do To Start
Leveraging Your Delivery?
53. 3. Major Areas Client Accelerator Formula
Can Help Consultants or Coaches
1. Identifying & attracting IDEAL prospects."
2. Qualifying and guiding the right ones into
highly profitable clients."
3. Creating a highly leveraged delivery
system that creates happy clients &
gives you huge amounts of freedom from
your business.
54. 3. How To Quickly & Easily
SYNC The Formula Into Your
Business
And where to go for more help if you want it
63. Business Accelerator Session"
✓ This is NOT a sales call - it is a business health check."
✓ We will help you orientate & discover where you are RIGHT NOW."
✓ We will offer friendly perspective and help you diagnose exactly
what could be slowing your success & where your quick wins could
be."
✓ Together we will decide your next steps & if you qualify to work
with us we will let you know there and then."
✓ If you do then we will discuss your 90 DAY ACCELERATOR PLAN."
✓ Either way you will come away with a clear vision of what to do
next.
64. Are You A
Good Fit?
✓ Fully committed to seizing the
GLORIOUS OPPORTUNITY right now."
✓ Want to create high end group
program that sells for $thousands"
✓ Committed to helping your clients as
well as making great money."
✓ Happy to follow step-by-step
instructions and implement right
away."
✓ Aiming for mid 5 to 6-figure months."
✓ Fun to work with."
✓ An action taker.
65. Apply For A Business
Accelerator Session
Below
Go to: www.FindTheEdge.com/NextStep
66. ➡ Complete the short 5 minute
application form"
➡ Once you complete the application –
book a provisional time slot"
➡ We will then review your application"
➡ If we think we can help then we will
confirm your time slot"
➡ We will call and help you plan your next
steps."
➡ TIME SENSITIVE - We have 12 slots this
week so if this is resonating BOOK
NOW!
Here’s
What Will
Happen
Next