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Using Linkedin to Grow Your Business
- 1. Using LinkedIn to Grow Your Business Ken Partain
- 2. LinkedIn for Business About LinkedIn Establishing Your Company Presence Attracting Followers Engaging with Followers Amplifying Your Message Analyze and Refine
- 3. About LinkedIn Demographics 150M Registered Users – 50% Female - 50% Male 71% Income greater than $50k 37% Have some college 50% Have Bachelor's or Graduate Degrees 81% Age 35 and over http://mashable.com/2012/03/09/social-media-demographics/
- 4. About LinkedIn Quality Audience Purchasing Power Influential Educated
- 5. About LinkedIn Professional Context 75% use LinkedIn for business news and company research 80% influence business decisions
- 6. About LinkedIn What Members Want An inside look at companies and products To connect with colleagues, peers and other professionals Solutions to problems Industry Insights Building personal brand
- 7. Establish Your Company Presence Create Your Company Page
- 9. Establish Your Company Presence Create Your Company Page http://learn.linkedin.com/company-pages/ Write a Good Description Choose Appropriate Categories Create a Content Plan and Calendar Set up Products & Services Pages
- 10. Attract Followers Complete Profile for All Employees Link to Company Page Announce Page in Newsletter or Blog Add Follow Button to Website
- 11. Get Active in Groups Company Page Followers Belong to 13 Times as Many Groups Find Groups With Members of Your Ideal Target Audience Post Helpful Content and Questions Support Member Driven Discussions
- 12. Engage Followers Engage with Status Updates Engages members are 50% more likely to purchase from the company they are following Keep Status Updates Brief Post once per day to reach the majority of your unique audience. Morning updates receive highest engagement
- 13. Engage Followers Master 3 Types of Content Unique – Created by you or someone in your company Linked – Created by a third-party Sourced – Commissioned or co-created
- 14. Engage Followers Unique Content Blog Posts Company Videos Interviews with Executives Webinars Events White Papers
- 15. Engage Followers Linked Content Industry News Expert Third-party Research News Coverage of Your Company
- 16. Engage Followers Sourced Content Educational or Informational Guest Posts from Partners LinkedIn Polls Cross Post from Groups Product Tests Testimonials
- 17. Amplifying Your Message Like Share Comment Recommend
- 18. Amplifying Your Message Best Practices Encourage followers to like or comment Link to best-of lists Invite customers to recommend your products Post great videos Ask questions that elicit a response Become active in comments
- 19. Analyze and Refine Track Metrics That Matter Follower Stats Page Stats Impressions Engagement Rate Amplification Rate Lead Generation Follower Conversion
- 20. Connect with Us: By email: kenpartain@wemakemarketingeasy.com On Twitter: http://twitter.com/kenpartain On Facebook: http://www.facebook.com/IPGSearchMarketing On LinkedIn: http://www.linkedin/in/kenpartain On Google+: http://EZ.com/IPGGooglePlus
- 21. Thank you! Ken Partain kenpartain@wemakemarketingeasy.com 512-651-2963