Key of the slide: - Show our commitment to Japanese market === How was the demo? I believe you can feel that “the cloud is real”. Now AWS is focusing on Japanese market. This is very similar situation with Amazon Japan who started the business here 10 years ago. We have already had customers, partners, and user community here. - As you may know. We are expanding our data center in APAC. - We have Japanese staff (Ojima) and Tokyo office for AWS business. Official developer community has already run as a part of eco-system. And we are focusing on expanding business partners, we call Solution Provider, as another part of our eco-system.
# 万有引力の法則（ニュートン） # 地動説（コペルニクス & ガリレオ） # 相対性理論（アインシュタイン） # 量子力学（プランク、アインシュタイン、ボーア、ド・ブロイ、シュレーディンガー、ハイゼンベルク、ディラック、フェルミ、ボース、フォン・ノイマン） # 進化論（ダーウィン パラダイムとは 『それと知らずに私たちの思考や行動に影響を与える枠組み』 Key points of slide - The 3 slides (page6, 7, 8) make audiences understand that Cloud Computing is not technical revolution, it is the business revolution. - Use the history of electric power supply as a good example to explain what’s happen in Cloud Computing Area. --- Let me talk more about the Cloud Computing. Here’s a photo of an old electric power generator at a brewery. Back in the 1800’s this beer maker had to build their own electric generation capacity. It didn’t make the beer taste better—no one cared about their electricity, they just wanted good beer. That’s why companies started using the electric power grid. Most people have this today—it’s called your servers or datacenters.
Key points of slide - The 3 slides (page6, 7, 8) make audiences understand that Cloud Computing is not technical revolution, it is the business revolution. - Use the history of electric power supply as a good example to explain what’s happen in Cloud Computing Area. --- Let me talk more about the Cloud Computing. Here’s a photo of an old electric power generator at a brewery. Back in the 1800’s this beer maker had to build their own electric generation capacity. It didn’t make the beer taste better—no one cared about their electricity, they just wanted good beer. That’s why companies started using the electric power grid. Most people have this today—it’s called your servers or datacenters.
では、ここでは、 AWS を使ったことが無い方のために、 AWS がどういうものであるのか、その代表的なサービスについて、簡単なイメージ図での紹介と、それに続いてデモを行いたいと思います。 これからの時代は、マネージメントの方にも、コンセプトを確実に理解して頂いて、ビジネスに役立てて頂きたいと思っております。ときには、実際にツールを触ってみるのも大切です。 AWS のサービスは、私がいうのもおこがましいのですが、あまりにも先進的なので、文章だけでお伝えしても伝わりきらないのです。ですので、イメージ図の紹介と、実際のデモという二本立てで行いたいと思います。 まず、 AWS が管理するデータセンターがあります。 AWS のサービスを利用する IT 担当は、必要に応じて、仮想サーバである EC2 を立ち上げます。この際、仮想マシンイメージである、 Amazon マシンイメージ、略して AMI が沢山用意されておりますので、その中から適切なものを選んで、仮想サーバを立ち上げます。例えば、 Windows の仮想マシンイメージを選んで通常のサイズのマシンを立ち上げます。もしくは、 Linux である CentOS を選んで、高い CPU を積んだマシンを立ち上げます。もしくは、 Oracle DB がインストールされたものを選んで、ハイメモリで立ち上げることも可能です。必要におうじて、同じイメージのものを数台同時に立ち上げることもあるでしょう。 用意されている仮想マシンイメージの上に、どのようなアプリケーションをインストールするのもユーザの自由です。インストールしたアプリケーション毎を含んだままで、新しい仮想マシンイメージを、保存して共有したり、再利用することができます。開発者環境をチームで共有したり、任意のバックアップの時点に戻したりすることが可能になります。 さて、このような仮想サーバの管理は、 Web ブラウザ上で提供されているコンソールでも管理できますし、コマンドラインツールから操作したり、プログラムで API を叩いて操作することもできます。つまり、 AWS は、プログラマブルなインフラストラクチャなので、手作業のみならず、プログラムを使って自動化できるのです。 また立ち上げたサーバに対するアクセスは、自社データセンターにおいてあるサーバと同様に、ターミナル経由でアクセスしたり、仮想デスクトップ経由でアクセスすることが可能です。操作性という意味では、通常の物理マシンと何の変りもありません。 仮想外部ディスクである、 Amazon EBS というサービスも用意されています。 10GB 、 100GB と必要に応じてサイズを指定し、立ち上げている仮想サーバに紐付けることができます。この仮想外部ディスクは、 AWS のデータセンターの中で冗長的に保存されているので通常の物理ハードディスクよりも高い信頼性があります。 じつは、先ほど、 AMI の話をしましたが、この AMI を保存しているのは、 S3 という仮想ストレージサービスです。この仮想ストレージサービスは、クラウド上に用意された容量無限で非常に信頼性の高い高機能なストレージサービスであり、 HTTP の簡単なプロトコルを使ってデータを保存、取り出しできるサービスです。仮想外部ディスクである EBS とは混同されやすいのですが、 EBS が EC2 のファイルシステムとして使われるサービスであるのに対して、 S3 は単独でデータストレージとして使え Web 上で公開できるストレージサービスになっています。つまり、ここに保存しておけば、ユニークな URL がつくので、 Web ブラウザから閲覧、ダウンロードが可能です。 その他に様々なサービスが提供されていますが、本日は詳細については省略させて頂きます。
またこちらは、 NYC のウォール街のある金融系の会社での、実際の、仮想サーバの使用量をグラフ化したものです。この会社にとっては、 EC2 の利用が理想的なものでした。メリットとしては大きく二つです。 1 つ目は、業務にあわせた柔軟な使用形態です。 Weekday の夜中にリスクマネージメントのためのアルゴリズムを走らせるので処理が集中します。その時のみ、 3000 台もの大量のサーバーを立ち上げて、処理を迅速に行うことができます。 2 つ目はコストメリットです。必要な時以外は、サーバーを停止しているので、その分コストを安く済ませることができます。週末は定常的な作業のみを行っており、 300 台だけが必要なので、その分しか立ち上げていません。物理サーバーを用いた場合は、ピーク時に相当するスペックに備えて 3000 台分を購入しておき、使わないときはそのまま遊休資産となっているのですが、このケースの場合は、仮想サーバを立ち上げなくて済む分、キャッシュフローを稼いでいることになります。 This is a real usage graph from one of our financial services customers during the last week of April (They have asked to remain anonymous for competitive reasons). Firms on Wall Street are finding EC2 an ideal environment to run many of their daily mission critical grid computing and cpu bound applications for a couple key reasons: 1/ Flexibilitythe ability to instantly access hundreds/thousands of cores increases the amount of data they can process, improving the overall quality of their models. and 2/ Cost efficiencies, as they can complete more of their processing for less total spend (Not paying for infrastructure during times of the day and weekends when its not needed) This wall street firm in particular has a nightly business process where they upload the day’s market trading data into S3, and then run proprietary ‘risk management’ algorithms. This lasts ~10 hours during week nights, where they ramp up to the equivalent 3000 m1.smalls. During the day and on weekends, they maintain a base of roughly 300 cores, to handle their always on work loads.
Key of the slide: - Show our commitment to Japanese market === How was the demo? I believe you can feel that “the cloud is real”. Now AWS is focusing on Japanese market. This is very similar situation with Amazon Japan who started the business here 10 years ago. We have already had customers, partners, and user community here. - As you may know. We are expanding our data center in APAC. - We have Japanese staff (Ojima) and Tokyo office for AWS business. Official developer community has already run as a part of eco-system. And we are focusing on expanding business partners, we call Solution Provider, as another part of our eco-system.
Key of the slide: Let audience know that we have already had great adaption into Japan market. == In Japan, We have already had great case studies: Cross Makerting is using AWS on hybrid-cloud environment. The system reduces the time and cost to drive the businesses. Toshiba is using AWS’s EC2 and CloudFront for updating the farm wares of their electric products. Cookpad is using large scale data processing with Hadoop on AWS. Panasonic is running their worldwide campaign site “eco-ideas net” on AWS. Movatwi ( モバツイ） is twitter services for Japanese mobile phone (like a i-mode). The services works for 500K people and 1,000 PVs per day. And Webpo is the joint service by Ripplex and Japan Post. Webpo has launched new services this month. Let me show you the new service with live demo. The demo will be operated by Hideki Ojima, from Amazon Data Services Japan.
Key of the slide: - Show our commitment to Japanese market === How was the demo? I believe you can feel that “the cloud is real”. Now AWS is focusing on Japanese market. This is very similar situation with Amazon Japan who started the business here 10 years ago. We have already had customers, partners, and user community here. - As you may know. We are expanding our data center in APAC. - We have Japanese staff (Ojima) and Tokyo office for AWS business. Official developer community has already run as a part of eco-system. And we are focusing on expanding business partners, we call Solution Provider, as another part of our eco-system.
Key of the slide: - Show our commitment to Japanese market === How was the demo? I believe you can feel that “the cloud is real”. Now AWS is focusing on Japanese market. This is very similar situation with Amazon Japan who started the business here 10 years ago. We have already had customers, partners, and user community here. - As you may know. We are expanding our data center in APAC. - We have Japanese staff (Ojima) and Tokyo office for AWS business. Official developer community has already run as a part of eco-system. And we are focusing on expanding business partners, we call Solution Provider, as another part of our eco-system.
Key of the slide: - VPC allows enterprise customer to use AWS as a part of their own network. ==== Revised script: One of the general concerns about using the Cloud is internal security standards. In many cases, you may want to have your own servers in order to manage your customers information , and apply your security policy to all applications and data before you use public cloud for your security concerns. For AWS, we think about the solution differently. We want to simply put your entire internal IT infrastructure as is on the cloud. Through a VPN gateway, you can access to your private cloud through your internal network. This service is called “Virtual Private Cloud”, VPC. By using VPC , you don’t need to own your own servers, and can maximize the benefits from the cloud for your internal applications. ==== VPC is the unique and key solution for enterprise customers. AWS (”orange cloud"): What everybody knows of AWS today. Customer’s Network (“blue square”): The customer’s internal IT infrastructure. VPC (”blue square on top of orange cloud"): Secure container for other object types; includes Border Router for external connectivity. The isolated resources that customers have in the AWS cloud. The VPC services allow you to use EC2 as a part of customers internal network. It is the real“Private Cloud” and no need to buy Servers as your own assets. Just launch EC2 within your network. You can use EC2 as you want, and pay-as-you-go. When you turned off the EC2. you don’t need to pay any more. You can enjoy the benefit of real cloud computing of for your internal systems.
Key of the slide: - AWS has both merit: “the advantage of Cloud Computing” and “interoperability with existing resources” === Revised Script: The one uniqueness about AWS is that it’s designed to work with you applications as is. You do not need to make any modifications to them or have them adhere to any particular protocol in order they work with the cloud. Its designed that you can put your applications on for all, or part of the time, and put them back on your servers if you wish. While PaaS and SaaS work like AWS where users pay as you go, the interoperability for AWS makes it more flexible for our customers. === As you can see. AWS has the typical future of cloud computing - scalability and pay-as-you-go. In addition, AWS has interoperability with existing applications, data, and resources. It means AWS is easy to use with existing environment. AWS has both merit: “the advantage of Cloud Computing” and “interoperability with existing resources” Now a lot of enterprise customers have interest in building a Hybrid-Cloud system. AWS is the best solution for the needs.
