All the Starbucks' presence in Social Media, marketing strategies, SWOT analysis are the key points for this slide. Various resources are used to prepare this presentation.

1. Gozde Uzmaya
Kerem Abuc

2. COMPANY OVERVIEW
 Originated in Seattle, Washington in 1971
 First “traditional” coffee bar established in 1984
 Currently operating over 20,000 stores in over 60 countries
(company owned and franchised combined)
 Starbucks lives by the philosophy that in every nation and
every culture there is a segment of the population who are
a viable market

3. STARBUCKS IN GLOBAL

4. PRODUCTS
 Coffee
 Cookies
 Cake
 Chocolate
 Some other snacks
 Starbucks CDs
 Coffee makers and affiliated equipment

5. TARGET MARKET
 Gender: equally divided
 Age: consumers 35 years and older tend to
consumer coffee more often than the 18 - 25 age
group
 Income Level: mid-income levels were frequent
buyers
 Education level: majority of consumers had some
level of higher education experience
 Starbucks does not choose their locations based on
the demographic profiles of the area

6. STARBUCK’S DESIRE
 Extensive menu – Wide range of
combinations
 «You call it culture» allows
modifications»

7. STARBUCK’S DESIRE
 Quality Level
 Finest beans to satify the taste
 The coffee from the around the world comes in different
tastes and characteristics providing various choices for
Starbucks’ consumers

8. STARBUCK’S DESIRE
 Ambience
 Adding autmosphere to their coffeehouses
 Wireless Connections
 Friendly Staff

9. COMPETITORS

10. MARKETING STRATEGIES
 Perfect cup of coffee
 Third Place
 Customer Satisfaction
 Creating a Starbucks community
 Smart partnerships
 Innovation
 Brand Marketing

11. STRENGTHS & WEAKNESS
+ Strong Financial Base
+ Large Number of Locations
+ Growth through innovation
- Undisciplined marketing
- Inflexible pricing

12. OPPORTUNITIES & THREATS
+ Developing international business
+ Diversification into other drinks
- New entrants
- Substitution and competitive rivalry

13. SOCIAL MEDIA USAGE
 Main reason: 18- 49 years age super influencers

14. + Exactly a love brand on FB.
+ Quick responses to the
complaints
+ Shares photos and surveys
to get attention and
increase interaction

15. CUSTOMER COMPLAINTS

16. A SUCCESSFUL GUITAR BREAK

17. OPPORTUNITIES FOR NEW
CONNECTIONS

18. + Interacts with more customers
+ Not a love brand on twitter
+ Customers complain more via
twitter

19. QUICK RESPONSES TO COMPLAINTS

23.  Contribution to the Global Fund to help people
living with HIV/AIDS in Africa.
 18 million daily doses of medicine

24.  Hire people and present job offers

25. BLOGS

26. KEYPOINTS FOR ROI
 Facebook Trends
 Twitter Trends
 Mobile Payment Transactions
 Store Transactions
 Loyalty Card Programs

27. RECOMMENDATIONS
 Advertising & Promotions
 Product Differentiation
 Coffee Variety and Quality