1. Colin Cook IvetteVirelles Frances Negron Keri Hutchens Danielle Radey Larissa Bolalek Brock Communications

2. Overview Brock Communications is a full-service public relations firm. It has a wide variety of clients, ranging from those in the sports and entertainment industry to non-profit organizations. Their services include strategic planning, crisis management, marketing, media training, reputations management, government relations and website design. Founded in 1997

3. Mission & Vision The mission of Brock Communications is to give exceptional services for its clients while collaborating ideas within the company to reach goals in regards to satisfying the client. The staff of Brock Communications works to provide the highest level of proficiency in public relations for their clients.

4. Lisa Brock - Founder & President Graduated from FSU with a degree in criminology and women’s studies She entered into the executive-management program with Proctor & Gamble Worked for Young & Rubicam Advertising Recruited by Anheuser-Busch as public relations manager for Busch Gardens Tampa Bay Widespread experience in sports marketing and media relations (Super Bowl, Olympic Games, World Cup USA 1994)

5. Corporate Structure Lisa Brock – President FarrukhQuraishi – COO Amber Brinkley- Senior Acct Executive Megan Danner – Junior Acct Executive Amelia Marquardt – Non-profit Jessica Van Curen – Graphic design, branding

8. Campaign Frameworks of Tampa Bay Inc. is a nonprofit organization that offers programs for children, teens and adults to teach social and emotional values Brock Communications was hired to help rebrand Frameworks and improve their approach in reaching their goals and mission

9. ROPE: Research Frameworks had a valuable mission but needed an improved strategy to relay their message to the appropriate audience Proactive Approach Target audiences were the Board of Directors, employees, public and the donor community Used questionnaires, focus groups, internet, research groups Tested effectiveness of name, logo, colors

10. ROPE: Objectives Wanted to create a new identity package that could be used in the community Wanted to bring clarity to the organization and make their mission and goals easily understandable Wanted to create a logo and brand that would be relevant to the mission

11. ROPE: Programming Output: Created video and redesigned website which was launched at viewing party for their publics Utilized presskit, brochures and social media for media coverage No advertising due to lack of budget

12. ROPE: Evaluation Methods were appropriate and effective in reaching campaign objectives Results were measured quantitatively by assessing: Press coverage Website visits Donations Event attendance