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Strategic Plan




January 11, 2013
This page and cover photo © Philip Greenberg
TABLE OF CONTENTS
INTRODUCTION............................................................................... 5

CREATING THE STRATEGIC PLAN....................................................... 7

EXECUTIVE SUMMARY...................................................................... 9
   BPL TODAY................................................................................................................................... 10
   OUR VISION.................................................................................................................................11


STRATEGIC GOALS......................................................................... 12
   EDUCATION................................................................................................................................ 14
   ACCESS....................................................................................................................................... 22
   CULTURE...................................................................................................................................... 28
   INCLUSION.................................................................................................................................. 32
   SPACE.......................................................................................................................................... 38
   STEWARDSHIP.............................................................................................................................. 44




                                                                                                                           Brooklyn Public Library      3
4   Brooklyn Public Library
INTRODUCTION
                     People have long turned to              As the role of public libraries
                     Brooklyn Public Library (BPL)           is growing, we also will move
                     as a critical and free source of        aggressively to incorporate new
                     educational and recreational            strategies for better serving
                     programming and resources. For          the public. Libraries now offer
                     the Library to remain relevant,         materials in more formats, on more
                     it must adapt to meet the               platforms and in more languages
                     current and anticipated needs of        than ever before. And as technology
                     Brooklynites—from combating             has become more integral to
                     illiteracy, unemployment and            daily life, we have expanded our
                     the digital divide, to cultivating      traditional literacy programs to
                     entrepreneurship, creativity and        include digital training. Libraries
                     civic engagement. Now more than         around the world are becoming
                     ever, the Library must be flexible,     laboratories, places where people
                     dependable and well equipped to         not only consume information,
                     support the borough.                    but create it. New trends will
                                                             continue to emerge, and BPL will
Linda E. Johnson
                     To determine the steps we               keep working to offer the critical
                     should take to strengthen our           resources and opportunities the
                     institution, over the past three        citizens of a great borough deserve.
                     years, BPL solicited feedback
                     from many individuals, including        We are deeply grateful for the
                     patrons, elected officials, trustees,   support of elected officials, donors,
                     employees and community                 the Board of Trustees, friends
                     members. Based on this input we         groups, BPL’s employees and
                     identified six major goals, centered    volunteers, and most importantly,
                     on education, access, culture,          our patrons. All of you breathe life
                     inclusion, space and stewardship.       into our buildings and transform
                     These priorities will guide our         them into centers of community,
                     programming and financial               learning and knowledge. Above
                     decisions in the years to come.         all else, our libraries are places for
                                                             everyone, and BPL is committed
                     Brooklyn is a diverse and dynamic       to ensuring that this fact will
                     borough that is home to more            never change.
                     than 2.5 million people, including
                     a growing creative community,           Very truly,
Anthony W. Crowell
                     large immigrant population
                     and many residents who have
                     limited access to technology.           Linda E. Johnson	
                     Each of our 60 libraries needs to       	 President & CEO
                     reflect and support their unique
                     neighborhoods. By nurturing
                     community ties and keeping
                     abreast of demographic trends, we       Anthony W. Crowell			
                     will provide highly customized,         	 Chair, Board of Trustees
                     focused and responsive service to
                     all Brooklynites.

                                                                        Brooklyn Public Library   5
6   Brooklyn Public Library
creatING the
strategic plan
This document is the outcome of a highly collaborative process that began over three
years ago and involved qualitative and quantitative planning initiatives. Internally, these
efforts included a public service staff retreat, system-wide staff survey, two strategic
planning retreats with our Board of Trustees and over 30 focus groups and interviews
with a total of more than 60 employees. Externally, we commissioned a rigorous
Community Needs Assessment, which gathered information from 11 patron focus groups
and 1,500 households as well as through a multilingual telephone survey and online
surveys. We analyzed demographic and census tract data, including information from
the NYC Department of City Planning and the Center for the Study of Brooklyn. Finally,
the Library conducted a thorough review of branch usage, secondary data and industry
trends, including “Creating the Future: A 2020 Vision Plan for Library Service in New
York State” by the New York State Regents Advisory Council and “The Library in the
City: Changing Demands and A Challenging Future” by The Pew Charitable Trusts.




                                                                        Brooklyn Public Library   7
8   Brooklyn Public Library
                              Photo © Philip Greenberg
Executive Summary
Since 1896, Brooklyn Public Library (BPL), in accordance with its mission, has provided
the people of Brooklyn with free and open access to information for education, recreation
and reference. Evenly distributed across the diverse borough, BPL’s 60 locations serve
as integral community gathering spaces for a wide variety of purposes. In many
neighborhoods, the local branch library has remained one of the few constants amid
more than a century of extraordinary change. Regardless of events outside its walls, the
neighborhood branch has been a trustworthy source of timely and reliable information
on a wide range of topics and a safe haven for children after school. Perhaps most
importantly, BPL provides all library patrons with a sense of dignity and belonging,
regardless of age, race or income.


While the Library remains a fundamental community institution, profound external
changes in the way information is disseminated and accessed make it imperative for
us to revisit our service model to enhance core services, re-envision programming to
ensure its relevancy, and develop new and innovative approaches to best serve Brooklyn’s
unique populations.




                                                                     Brooklyn Public Library   9
Amid all the exciting
                                                                                     growth and changes, the 2010
                                                                                     American Community Survey
                                                                                     reveals that a staggering 23% of
                                                                                     people residing in Brooklyn live
                                                                                     below the poverty level3. This
                                                                                     widespread poverty calls for a
                                                                                     new approach to service delivery,
                                                                                     including partnerships with
                                                                                     community-based organizations
                                                                                     and government agencies that
                                                                                     promote economic empowerment,
                                                                                     early literacy and training. The
                                                                                     Library must develop a strategy
                                                                                     to best serve the geographically
                                                                                     large and heavily populated
                                                                                     neighborhoods that have been left
                                                                                     behind. This task is all the more
                                                                                     complicated by the need to rebuild
                                                                                     branches and engage in outreach to
                                                                                     communities that were devastated
                                                          Photo © Philip Greenberg   by Hurricane Sandy, from Red
                                                                                     Hook to Gerritsen Beach to Coney
BPL Today                             	 The Library is also committed                Island. Our obligation and desire
                                      to responding to the significant               to help neighborhoods recover
	 BPL has traditionally focused on    demographic shifts that have                   from the storm makes our already
the needs of children and families.   occurred in the borough over the               challenging budget situation, with
Through innovations such as           past few decades. According to the             nearly $230 million in unfunded
opening the Brownsville Children’s    Center for the Study of Brooklyn,              capital needs, extremely difficult.
Library in 1914, the world’s first    Brooklyn’s population has grown                	 BPL must also address the
public library devoted to children;   11.5% since 19901 and nearly half              dramatic changes in the role
the launch of The Child’s Place       the borough’s population speaks                libraries play in serving their
for Children with Special Needs       a language other than English at               communities. Public libraries
in 1986; and recurring programs       home2. There have also been great              are increasingly relied upon for
such as story time, arts and          shifts in Brooklyn’s local economy             a range of educational and social
crafts and Homework Help, the         and industries, as manufacturing               services that extend far beyond
Library has been at the forefront     has given way to new technology,               providing access to books. The
of educational programming, with      an expanding service economy and               advent of sophisticated internet
a particular focus on literacy. Our   creative arts communities.                     search engines and the increasing
library professionals maintain        	 Parts of the borough are                     public adoption of electronic
strong relationships with educators   flourishing. Neighborhoods like                books and other forms of digital
and children at day care centers,     Fort Greene and Williamsburg                   content have compelled the Library
public and parochial schools,         are attracting artists, writers and            to provide access to content in
and those who are schooled at         other creators of new content and              a growing number of formats
home. We will continue to make        mediums, in addition to families               across multiple platforms, despite
the needs of children, teens and      with young children. BPL has an                continued budget reductions.
families our highest priority in      opportunity to devise new ways to
our services and programming.         serve the needs of these thriving,
                                      creative populations.


10   Brooklyn Public Library
Total Population by Neighborhood Tabulation Area*                                                                                                                     Our Vision: Every Brooklynite
       Brooklyn, 2010                                                                                                                                                        can Start Here

                                                                                                                                                                             	 People come to BPL for many
         Brooklyn Total = 2,504,700                                                                                                                                          reasons: some want to create or
                                                                                                                                                                             improve their resumes, check out
        Total Population

                    80,000 or more          (6 neighborhoods)
                                                                                                                                                                             books or start new businesses,
                    65,000 to 79,999        (6)                                                                                                                              while others want to learn English,
                    50,000 to 64,999        (10)
                    35,000 to 49,999        (10)                                                                                                                             study local history or write the
                    25,000 to 34,999
                    Less than 25,000
                                            (12)
                                            (6)
                                                                                                                                                                             next Great American Novel.
                                                                                                                                                                             Whatever their reasons for visiting
                                                                                                                                                                             the Library, BPL will help patrons
                                                                                                                                                                             begin their journeys. Guided by
          Branch
            c
            Æ     Central                                                                                                                                                    this strategic plan, the Library
            c
            Æ     Business & Career Library
                                                                                                                                                                             will focus on being a leading voice
            c
            Æ     All Other
                                                                                                                                                                             in digital literacy, offering access
                                                                                                                                                                             to technology and providing
                                                                                                                                                                             support for children, families,
    * Neighborhood Tabulation Areas or NTAs, are aggregations of census tracts that are
    subsets of New York City's 55 Public Use Microdata Areas (PUMAs). Primarily due to
    these constraints, NTA boundaries and their associated names may not definitively     Sources: U.S. Census Bureau: 2006–2010 American Community Survey-FactFinder
                                                                                                             Population Division-New York City Department of City Planning

                                                                                                                                                                             entrepreneurs, jobseekers and
    represent neighborhoods.




                                                                                                                                                                             Brooklyn’s creative community.
                                                                                                                                                                             	 We will strive to make our
                                                                                                                                                                             branches welcoming environments
       Poverty Rate by Neighborhood Tabulation Area*                                                                                                                         to all patrons, from returning
       Brooklyn, 2006–2010                                                                                                                                                   veterans to new immigrants. BPL
                                                                                                                                                                             will also build close partnerships
                                                                                                                                                                             with institutions and organizations
                                                                                                                                                                             with complementary missions. By
         Poverty Rate
                                                                                                                                                                             working with agencies ranging
                    40.0% or more         (1 neighborhood)
                                                                                                                                                                             from the NYC Department of
                    25.0% to 39.9%        (16)                                                                                                                               Education to BRIC Arts | Media
                    15.0% to 24.9%        (17)
                    10.0% to 14.9%        (13)                                                                                                                               | Bklyn, the Library will expand
                    Below 10.0%           (3)
                                                                                                                                                                             its reach and enhance the services
                                                                                                                                                                             offered to the public. The Library
                                                                                                                                                                             aspires to be a nimble organization,
                                                                                                                                                                             one that is responsive to its
          Branch
            c
            Æ     Central Library                                                                                                                                            environment and able to quickly
            c
            Æ
            c
            Æ
                  Business & Career Library
                  All Other
                                                                                                                                                                             adapt to changes in user needs.


    * Neighborhood Tabulation Areas or NTAs, are aggregations of census tracts that are
    subsets of New York City's 55 Public Use Microdata Areas (PUMAs). Primarily due to
    these constraints, NTA boundaries and their associated names may not definitively     Sources: U.S. Census Bureau: 2006–2010 American Community Survey-FactFinder
    represent neighborhoods.                                                                                 Population Division-New York City Department of City Planning




1
  Center for the Study of Brooklyn- Brooklyn Neighborhood Reports 2012
2
  2010 American Community Survey 1-Year Estimate (DP02)
3
  2010 American Community Survey 1-Year Estimate (CP03)


                                                                                                                                                                                      Brooklyn Public Library   11
Strategic Goals
1. EDUCATION                             2. ACCESS                              3. CULTURE

Promote early literacy, lifelong         Improve access to library              Support creative expression,
learning and civic participation         resources and increase                 culture and the arts
•	  reate a foundation for
   C                                     the number of active                   throughout Brooklyn
   educational success through           registered cardholders                 •	  rovide cultural programming
                                                                                   P
   youth, family and school              •	  evelop a targeted collection
                                            D                                      and recreational opportunities
   engagement                               that reflects Brooklyn’s diverse    •	  ighlight the borough’s
                                                                                   H
•	  uild strong literacy skills among
   B                                        cultures and interests and             rich history and the work of
   teenage and adult learners,              provides access via preferred          contemporary Brooklyn authors
   enabling them to achieve their           formats and media                      and writers
   educational goals                     •	  ake it easier to find, borrow
                                            M                                   •	  ecome a lead supporter of
                                                                                   B
•	  dvance digital literacy and
   A                                        and return BPL materials and           Brooklyn’s creative community
   engage users across the spectrum         resources online, in person and
   of technology proficiency                across the City                     Key Initiative: In 2013, launch
•	  elp jobseekers and
   H                                     •	  upport and launch efforts
                                            S                                   a new writers-in-residence
   entrepreneurs develop a                  to provide Brooklynites with        program to support aspiring
   foundation of skills                     access to our collections in non-   writers and expand the use of
•	  ncourage patrons to be civically
   E                                        traditional settings                the Espresso Book Machine as
   engaged and informed                  •	  reate a library membership
                                            C                                   a self-publishing resource.
                                            program that recognizes and
Key Initiative: In 2012, we                 rewards active users                Key Initiative: In 2013, adopt
launched MyLibraryNYC, a                                                        a new acquisitions strategy
collaboration between the City’s         Key Initiative: In 2012, we            for the Brooklyn Collection
three library systems and the            converted to BiblioCommons, an         to include contemporary
NYC Department of Education              interactive online catalog with        Brooklyn works in addition to
to provide services for public           improved search capabilities,          its existing concentration on
school students and educators.           multilingual translations, mobile      nineteenth and early twentieth
Through this initiative, we provide      applications and social media          century historical materials.
a seamless online catalog across         features. This is a first step
the four institutions and deliver        toward improving our digital
our vast collections directly to NYC     presence through our website
public school libraries.                 and on mobile devices.

Key Initiative: By 2014, launch          Key Initiative: By 2017, expand
Start Here: Literacy, an initiative      BPL membership to over 50% of
to reconfigure BPL’s services to         Brooklyn’s 2.5 million residents.
prepare adult learners for new
computer-based GED tests.




12    Brooklyn Public Library
4. INCLUSION                           5. SPACE                              6. STEWARDSHIP	

Present a welcoming and                Provide functional, attractive and    Develop and maintain an
inclusive environment                  safe spaces and align the Library’s   adaptive and responsive culture
•	  trengthen library accessibility
   S                                   physical footprint with twenty-       of service
   for immigrants                      first century service delivery        •	  ctively engage staff, trustees,
                                                                                A
•	  rovide programming and
   P                                   •	  odernize the Library’s real-
                                          M                                     supporters, volunteers and
   services for older adults              estate footprint to deliver           partner organizations in
•	  mprove service to all patrons,
   I                                      services in the spaces where our      the Library’s mission and
   including veterans, persons            users live and work                   transformation
   experiencing homelessness,          •	  ffer flexible spaces that meet
                                          O                                  •	  aunch a networked service
                                                                                L
   people with disabilities, and          the evolving needs of our users       model to optimize services
   incarcerated and formerly           •	  reate environments that
                                          C                                     and locations throughout
   incarcerated individuals               accommodate existing and              the borough
                                          emerging technology and            •	  eepen and build relationships
                                                                                D
Key Initiative: In 2012, we               facilitate digital learning           with existing and new funders
partnered with the Center for          •	  ontinue to renovate the
                                          C                                  •	  ncrease transparency,
                                                                                I
Court Innovation to provide               landmarked Central Library            accountability and efficiency
space at the Stone Avenue                 to create spaces designed to          across the institution
branch in Brownsville for                 support innovative and relevant
returning probationers to                 programs and services              Key Initiative: In 2013, establish
meet with caseworkers in                                                     a shared library technical
their local communities.               Key Initiative: BPL will leverage     services partnership with NYPL,
                                       its over one million square           enabling universal drop-off
Key Initiative: In 2013, through       feet of real estate by launching      services across four boroughs
a partnership with Lifetime            partnerships to provide expanded      for our libraries’ patrons.
Arts, BPL will expand artist-led       services, including co-location
instructional arts programming for     and/or program delivery with          Key Initiative: In 2013, launch
older adults, providing them with      groups such as Spaceworks and         a BPL membership program for
opportunities to be creative and       BRIC Arts | Media | Bklyn.            individual donors.
socialize within their communities.
                                       Key Initiative: Open the Shelby
                                       White and Leon Levy Information
                                       Commons in 2013, which will
                                       become the cornerstone of BPL’s
                                       efforts to advance digital literacy
                                       and engagement across the
                                       borough and builds upon our
                                       current strength as the borough’s
                                       largest provider of free WiFi and
                                       computer access.




                                                                                      Brooklyn Public Library   13
education




14   Brooklyn Public Library
                               Photo © Philip Greenberg
Promote early literacy, lifelong learning and civic participation

Brooklyn is a diverse borough of long-time residents and newcomers, all hoping to make
better lives for themselves, their families and their neighbors. Brooklyn Public Library is
a trusted institution Brooklynites can turn to for assistance as they strive to fulfill their
goals. Education and civic engagement are keys to unlocking the doors of success and
BPL is committed to creating a vibrant and responsive institution that meets the needs
of today’s patrons and those of the future.


From early literacy to digital literacy, homework help to job training, college readiness
to entrepreneurship, BPL is a place for all Brooklynites to take the next step in realizing
their dreams. By promoting a culture of lifelong learning and providing a safe and
welcoming space, BPL will help patrons explore new ideas, new identities and new
connections in the community. In the diverse and evolving neighborhoods that BPL
serves, the Library will continue to be an agent of change for all.




Key Initiatives

                                                           2013: Expand           2013: Launch partnership
                                2013: Open Shelby
       2012: Launch                                       Homework Help           to deliver digital literacy
                                White and Leon Levy
       MyLibraryNYC                                   program to include all           programs with
                               Information Commons
                                                       students grades 1-12       BRIC Arts | Media | Bklyn



         2013: Launch                                                             2017: Expand continuum
                                                        2015: Expand digital
    Start Here: Literacy, an                                                         of adult education,
                                  2014: Launch        literacy and technology
     initiative to prepare                                                          entrepreneurship and
                                 PowerUp! Jr. for           device lending
    adult learners for new                                                       jobseeker programs across
                               young entrepreneurs         programs across
    computer-based GED                                                                BPL’s campus and
                                                             the borough
       test requirements                                                               Central Library


                                                                                Brooklyn Public Library         15
Create a foundation for               learning during out-of-school-time,     needs of students with disabilities
educational success                   providing personal interaction          and English language learners. This
through youth, family                 and delivering engaging programs        enhancement of our traditional
and school engagement                 and initiatives such as First Five      collections will complement an
                                      Years. They will also continue to       investment in technologies that
	 Most Brooklynites begin their       serve as important mentors for          support learning and creative
relationships with the Library        many of Brooklyn’s young people,        play. In 2012, we began to install
at an early age. Generations of       guiding them not only in their          iPads loaded with educational
families have depended on local       reading choices, but also in opening    applications in our branches; we
branches for books and other          up a world of possibilities as they     will continue to expand this effort
materials, family programs and        imagine their futures.                  across the system and establish
homework help resources. As we        	 In the coming years, our Youth        mobile tablets for use in outreach
envision the Library of the future,    Family Services team will             programs at Brooklyn schools.
we will continue to meet the needs    continue to support academic            	 BPL is dedicated to assisting
of children and families. BPL’s       achievement. Beginning in 2012,         learners outside of the classroom.
philosophy focuses on nurturing       the Library will dramatically           Since 2004, BPL has offered a
curiosity with programs and           expand its print collections to         popular volunteer-based After-
resources for independent, self-      support the national Common Core        School Homework Helper program
directed learning. Our early          Standards required in all NYC           for students in grades 1-8, helping
literacy programs for children from   public schools. Specifically, we will   children learn reading, writing
birth to age five encourage pre-      grow our collection of juvenile and     and math skills as well as how to
reading skills and school readiness   young adult non-fiction not only in     use the Library’s resources. Since
and support parents in their role     English, but also in Brooklyn’s most    its inception, the program has
as their child’s first teacher. Our   widely spoken foreign languages:        assisted approximately 220,000
youth librarians are devoted to       Russian, Chinese and Spanish. The       elementary and junior high school
helping develop literacy skills and   new standards emphasize English-        students. Recently, BPL piloted a
a love of learning by promoting       language arts, history, science and     similar program at Central Library
recreational reading, supporting      math, in addition to addressing the     for high school students. Based on




                                                                                                 Photo © Philip Greenberg




16   Brooklyn Public Library
First Five Years

                                               Through BPL’s renowned First Five Years programs, infants, toddlers, preschoolers,
                                               parents and caregivers are introduced to great books, age-appropriate songs and
                                               rhymes and other early literacy activities. Programs are available in all BPL locations
                                               and include Babies  Books (birth to 18 months), Toddler Time and Read, Play, Grow!
                                               (18 months to 3 years), Story Play (birth to 5 years), and Preschool Story Time and
                                               Ready, Set, Kindergarten! (3 to 5 years).


                                               Since the First Five Years initiative began in 2005, BPL has hosted more than 62,000
                                               class visits, child care group visits and programs, with an aggregate attendance of
                                               over 1.5 million people. The Brooklyn Reads to Babies campaign, part of the First
                                               Five Years initiative, received the 2008 John Cotton Dana Award. First Five Years
                                               will continue to grow with expanded programming across the system, tablets loaded
                                               with kid-friendly applications and mobile classroom sets for outreach programs at
                                               Brooklyn schools.


                                               BPL will continue to educate parents and caregivers about the relationship between
                                               reading to children in their first five years, and future academic and individual success.
                                               Through this important program, our staff members help children across the borough
                    Photo © Philip Greenberg   build critical early literacy skills and foster a love of reading.



its success, BPL plans to implement            online platform enabling students                  Build strong literacy
this program across the Library in             and educators to access not only the               skills among teenage and
early 2013.                                    collections in their school library                adult learners, enabling
	 BPL will also develop integrated             but also the entire collections of all             them to achieve their
programs for educators and                     three public library systems in New                educational goals
students designed to support                   York City. Students and teachers
academic success. Through the                  at participating schools now                       	 BPL provides a range of
Library’s Brooklyn Connections                 receive access to a dramatically                   resources to assist teenagers in
program, middle and high school                increased number and variety                       achieving their educational goals.
students gain direct access to                 of texts and other resources to                    In the award-winning Today’s
original archival materials from               support the Citywide Instructional                 Teens, Tomorrow’s Techies (T4)
BPL’s Brooklyn Collection. BPL                 Expectations, which are set by the                 program, students ages 14 to
staff members provide in-class                 NYC Department of Education                        18 attend a two-week summer
instruction and guide students as              for public school teachers.                        technology institute and then
they create local history projects             Furthermore, this program delivers                 use their newly acquired skills at
and learn critical research skills.            book sets and individual resources                 BPL branches to assist patrons
We will continue to offer these                directly to teachers at their                      with technology, help staff with
services in support of students and            participating schools, and students                computer troubleshooting and
educators, while deepening our ties            can request to have books held                     assist in delivering technology
to academic institutions.                      for them at their local libraries.                 classes. Teens receive additional
	 In 2012, BPL partnered with                  MyLibraryNYC is slated to roll                     training during the school year
the NYC Department of Education,               out to all public schools across                   through workshops on desktop
New York Public Library and                    Brooklyn by 2015.                                  publishing, animation and graphic
Queens Library to launch                                                                          design, among other subjects. We
MyLibraryNYC. This collaborative                                                                  are currently in the eighth year of
project includes a new, integrated                                                                the popular T4 program and intend

                                                                                                              Brooklyn Public Library    17
to continue to recruit hundreds of     for the new GED-computer test         opportunities, and health, financial
new teenagers in the years to come.    requirements and offer additional     and transportation systems. A
	 BPL also offers programs to          computer basics classes.              digitally literate person is better
help adults and young adults build     	 BPL will continue to assist         able to make informed decisions
the critical reading and writing       test takers and offer critical        and participate effectively in the
skills necessary to enroll in GED      test preparation resources for        workforce, higher education, social
programs, college transition           a wide range of exams, from           groups and civic life.
programs, community colleges           job certification exams and the       	 BPL is committed to being the
and job training programs. The         SAT, to the Graduate Record           lead provider of digital literacy
Library’s Adult Learning Centers       Examination (GRE) and the             education in Brooklyn. Every
offer flexible classes for adults 17   Graduate Management Admissions        year, BPL hosts thousands of
years and older who are reading        Test (GMAT). The Library will         classes, workshops and training
below a General Educational            also work to raise awareness of the   opportunities at its 60 locations,
Development (GED) level. In            educational services we offer and     including those targeted
2012, BPL opened a new Adult           build relationships with external     specifically to teens, older adults
Learning Center at the New             service providers to increase         and jobseekers. BPL’s Central
Lots branch to support the East        participation and the number          Library will become a hub for
New York community. For young          of online and distance learning       digital programs and access in
adults ages 17 to 24, BPL offers       opportunities we provide.             2013 with the opening of the Shelby
intensive classes that not only                                              White and Leon Levy Information
help strengthen literacy, math         Advance digital literacy              Commons. It will serve as the focal
and job skills but also provide        and engage users                      point for digital literacy programs
internship opportunities, social       across the spectrum of                across the system. This innovative
support services and transportation    technology proficiency                environment will offer spaces
assistance to classes.                                                       designed to facilitate individual and
	 Beginning in 2014, the GED test      	 Technology is an integral           group work, learning and creativity
will be administered exclusively on    part of daily life, and nearly        and the use of digital resources
computers and will be aligned to       all aspects of our society are        and technology. Simultaneously,
the Common Core State Standards.       automated or involve the use of       BPL will launch a partnership with
By 2014, we will prepare students      technology, including employment      the nonprofit BRIC Arts | Media |




 Eastern Parkway Pre-GED                                                                         Photo © Gregg Richardson




18    Brooklyn Public Library
Workforce1 Career Centers

                                               BPL has long offered a wide range of free services for jobseekers, such as interviewing
                                               and job search workshops, resume writing assistance and career assessment and
                                               exploration software. Yet, BPL has never had the capacity to offer on-site some of the
                                               most important resources for job seekers: actual job placement and recruiting services.


                                               To help meet the demand for these services, BPL partnered with the NYC Department
                                               of Small Business Services to launch Workforce1 Career Centers at Central Library and
                                               Sunset Park Library. Since their opening in October 2011, these centers have referred
   4,439 New Yorkers to interviews that have resulted in 917 job placements. Additionally, to ensure appropriate referrals to the
   Career Centers, librarians received customized training from the Workforce Professionals Training Institute, including how to assess
   the needs of the under or unemployed.


   Jobseekers can now visit the Library to accomplish all of the steps involved in becoming workforce-ready: from learning English
   as a second language, improving literacy skills and editing cover letters and resumes, to learning computer skills and ultimately,
   being referred to organizations in the process of hiring.



Bklyn to provide media education               laptops, public programs and                    Help jobseekers and
and production classes. In 2016,               outreach at eight neighborhood                  entrepreneurs develop a
our digital literacy initiative                libraries located in some of                    foundation of skills
will be complemented by a new                  Brooklyn’s most underserved
technology-rich, dedicated teen                neighborhoods. Based on the                     	 BPL’s Business  Career
space at Central Library, with                 success of this effort, BPL will                Library (BCL) meets the needs
equipment ranging from tablets                 expand its technology device                    of entrepreneurs, business owners,
to gaming consoles, as well as                 lending program and digital                     investors, jobseekers, students and
comfortable, flexible and inviting             literacy initiatives to additional              community organizations through
furniture to accommodate group                 branches by 2015.                               an array of resources and services.
interactivity, and encourage                   	 The Library will invest in                    It provides access to information,
participation by an audience that              technologies and programs that                  both online and in print, that
has been traditionally difficult for           facilitate training, interaction                supports the economic development
libraries to reach.                            and experimentation with digital                of Brooklyn and its residents.
	 BPL is the largest provider of               tools, and we will partner with                 Services include one-on-one
free WiFi access in the borough.               innovators to provide cutting-                  business and finance consultations,
For many patrons, the Library                  edge resources. In addition, we                 resume and test prep help,
provides their sole access to                  need to continuously upgrade                    instruction in job searching and
computers and the internet.                    our technology infrastructure                   computer use, topical seminars,
BPL bridges the digital divide                 to deliver services effectively                 computer access and more.
by providing a crucial link to                 and efficiently. From computer                  Additionally, BPL has partnered
databases, job applications and                tablets for class visits to self-               with the NYC Department of
information that is increasingly               checkout technology, the Library                Small Business Services (SBS)
only available online. A                       will closely track consumer                     to offer Workforce1 Expansion
program funded through the                     preferences and modernize                       Centers at Central Library and
federal Broadband Technology                   its workflow accordingly.                       Sunset Park Library. These centers
Opportunities Program (BTOP)                                                                   connect qualified candidates to job
allows BPL to provide enhanced                                                                 opportunities across the city.
broadband access and increased
technology resources including

                                                                                                          Brooklyn Public Library       19
PowerUP! 2011 winners, Brooklyn Open Acupuncture                                                          Photo © Philip Greenberg




	 In 2013, BPL will launch a                    training, guides and other web-        Jr. competition in 2014, we will
new program to help prepare and                 based initiatives will increase the    support younger entrepreneurs
connect immigrants with a range                 reach of the Library, providing a      with their business aspirations.
of educational attainment and                   24/7 resource.                         	 As we focus on expanding the
training with jobs that meet their              	 For those interested in              reach of the BCL throughout
skills and professional abilities.              establishing new businesses,           all of Brooklyn, BPL will provide
	 By 2017, we will expand a                     BPL acts as a center of business       a baseline of core financial
continuum of adult education,                   resources as well as a space for       counseling and basic business
jobseeker and entrepreneurship                  entrepreneurs to work, create          resources in our branches. The
programs across the Library,                    and collaborate. The BCL offers       Library will work with both new
focused on preparatory skills for               the SCORE (the Service Corps           and seasoned entrepreneurs to
individuals seeking to improve their            of Retired Executives) program,        bring together a community of
educational or job circumstances,               which provides free business           business owners to share ideas,
and developing strong referral                  counseling with experienced            collaborate and mentor each other
networks to the appropriate                     businesspeople who offer private       while developing their ventures
academic institutions, government               coaching sessions. Additionally, the   into vital components of the local
agencies or non-profits that can                Library’s PowerUP! Business Plan       economy. All of these efforts will be
best support individuals with more              Competition helps entrepreneurs        coupled with outreach strategies
extensive service needs. Increasing             turn their business ideas into a       to build public awareness and
these services across Brooklyn will             reality. Participants attend classes   to ensure our patrons take full
help jobseekers take advantage                  about writing business plans and       advantage of these exceptional
of BPL’s community connections.                 marketing their business, among        programs and resources.
These programs will be supported                other topics, and are paired with
by an expanded collection of                    business counselors in their
related materials and resources.                communities. The contestants with
Additionally, branch libraries will             the top business plans receive seed
work with local partners to offer               money—up to $15,000—to help
programs specific to jobseekers in              launch their businesses. Through
their neighborhoods. Use of online              the introduction of a PowerUP!

20     Brooklyn Public Library
Bookmobile headed to areas impacted by Hurricane Sandy.



Encourage patrons to                             Initiative, New York Cares, Street      	 In the coming years, we will
be civically engaged                             Lab, Transit Forward, United Way        work with civic and social service
and informed                                     and countless others to collect warm    organizations and government
                                                 coats for displaced individuals and     agencies to expand our efforts to
	 BPL provides equal access to                   families, offer online learning tools   host community meetings, debates
knowledge and the tools necessary                for displaced public school students,   for local elections and community
for an informed, engaged and                     and provide information on FEMA         forums. These collaborations will
educated citizenry, while serving                applications and voting sites across    help advance personal growth,
as a powerful force for economic                 the system. Locally, BPL opened         local action and civic awareness
growth. The Library acts as a town               the Red Hook branch as a warming        among our patrons.
hall, and our support for civic                  center and provided storm supplies,
engagement is an extension of our                charging stations and children’s
core services.                                   activities through our bookmobiles
	 BPL is trusted throughout the                  at Coney Island, Gerritsen Beach
borough as an unbiased provider                  and Red Hook. Every year, we also
of information. Our environment                  host public engagement campaigns,
cultivates community involvement,                ranging from registration for
volunteerism and the open exchange               Early Intervention services for
of ideas. With branches in almost                babies and toddlers to providing
every community, BPL is uniquely                 assistance to Brooklynites preparing
situated to foster and support local             for the Diversity Immigrant Visa
community-based groups, and serve                Program. Our branches meet their
as a bridge between Brooklyn’s                   community’s needs by holding
diverse communities. In 2012, our                citizenship classes, workshops
civic role was best evidenced by our             in financial literacy, health and
comprehensive storm response. BPL                nutrition and by partnering with
partnered with organizations such                local groups.
as Federal Emergency Management
Agency (FEMA), Red Hook

                                                                                                 Brooklyn Public Library   21
ACCESS




22   Brooklyn Public Library
                               Photo © Philip Greenberg
Improve access to library resources and increase the number of
active registered cardholders

Brooklyn Public Library’s collection is one of its core public resources and our professional
staff use their vast knowledge of books and research methods to connect patrons to
the information they seek. This expertise becomes even more critical as we continue to
offer materials in new formats and on multiple platforms. Our staff have an invaluable
understanding of community needs, from school curricula to popular titles in their
neighborhoods, that can help guide our patrons’ online and offline experiences.


As the publishing industry moves inexorably toward digital production and distribution,
the Library must ensure access for those who may not have the means or training to
take advantage of the benefits of electronic formats. BPL must also continue to promote
literacy and learning through engaging active patrons and non-users alike. Through
online community outreach, “pop-up” libraries in pedestrian plazas and direct delivery to
homebound seniors, the Library will ensure access to our collection for all Brooklynites.


In the coming years, the Library will deepen its relationship with individual patrons,
supporters, donors and leaders that comprise the communities we serve and encourage active
and meaningful use of our assets, from our programs to our spaces to our materials.




Key Initiatives

                           2012: Expand collection
      2012: Launch new        to support Common       2012: Expand eBook            2013: Launch program
       online catalog,          Core educational      access beginning with        to recognize and reward
       BiblioCommons             standards and       Penguin/3M/NYPL pilot               “power users”
                            immigrant communities



                              2013: Begin pilot      2014: Launch universal           2017: Expand BPL
    2013: Expand Readers
                              efforts to offer BPL     card and universal               membership to
      Advisory services
                              in non-traditional     drop-off services across       over 50% of Brooklyn’s
        system-wide
                               “pop-up” spaces               the City                   2.5m residents


                                                                                Brooklyn Public Library      23
Develop a targeted collection          of the platform or device. BPL          our Readers’ Advisory services,
that reflects Brooklyn’s               will continue to build an eBook         which include everything from
diverse cultures and interests         collection that represents our          suggesting books to library
and provides access via                patrons’ diversity and reading          patrons at the circulation desk, to
preferred formats and media            preferences. In partnership with        recommending online materials
                                       NYPL, BPL has worked to increase        in order to help patrons find
	 BPL’s collection is targeted         eBook access for our patrons,           the information they need.
to meet our patrons’ broad             through efforts including a 2012        	 In partnership with New York
educational and recreational           pilot with Penguin Group and 3M.        Public Library and Queens Library,
needs. The collection ranges from      	 At the same time, libraries           BPL is strongly advocating for
online databases and original          currently have little control over      the establishment of citywide
source material for writers, to        the publisher/eBook distributor         universal card privileges and
GED test preparation books and         relationship. It’s our responsibility   universal drop-off services by 2015.
contemporary Russian novels.           to continue to educate readers          According to recent commuter
Our collection must be curated to      about the issues concerning access      analysis provided by the Population
maintain its quality and relevance     to eBooks in public libraries and       Division of the NYC Department of
to our changing user base. The         advocate for libraries’ interests by    City Planning, this change would
Library has carefully managed its      partnering with national initiatives    benefit the 807,000+ commuters
acquisitions strategy, and today       spearheaded by the American             who currently work in a borough
our branches circulate nearly          Library Association as well as          other than the one in which they
20 million books, materials and        grassroots efforts like Reader’s        live, and the countless students
eBooks a year. In 2012, BPL began      First, a new coalition to improve       who attend schools outside their
a two-year efffort to expand its       eBook access and services for           resident boroughs. This service
collection to meet the needs of        public library users.                   expansion will begin in 2014 with
Brooklyn students and educators as                                             a pilot involving BPL and NYPL,
the Common Core rolls out across       Make it easier to find,                 which will allow any NYPL or BPL
New York State. BPL will continue      borrow and return BPL                   patron to drop off materials in
to regularly evaluate its selection    materials and resources                 either system’s branches.
and acquisitions strategy and          online, in person and
continue engaging with publishers,     across the City                         Support and launch efforts
distributors and patrons.                                                      to provide Brooklynites with
	 As user reading preferences          	 BPL strives to make its               access to our collections in
incorporate more digital content,      collection of books, eBooks, DVDs       non-traditional settings
BPL will respond by providing          and other materials easy to find
access to all platforms. The shift     and convenient to use. In 2012,         	 BPL will offer our materials in
from physical to digital materials     BPL launched BiblioCommons,             unexpected environments, from
has been dramatic. According to a      a new online search tool that           “pop-up” libraries in pedestrian
July 2012 survey by the Association    provides accurate, more relevant        plazas to the extended loan of
of American Publishers and the         and user-friendly catalog search        materials at public schools or
Book Industry Study Group,             results and enables users to            senior centers. MyLibraryNYC
eBooks more than doubled in            connect with other readers, share       is our first major expansion of
popularity in 2011, with eBooks        book reviews and keep track of          material access to Brooklynites,
outselling hardcover books in adult    their reading history. BPL’s new        with books being delivered directly
fiction for the first time.            catalog also features information       to Brooklyn public schools. We
	 Currently, BPL has one of            in Spanish, Chinese, French and         will also strengthen our “deposit
the top eBook collections in           Russian, and is the platform that       collections,” through which the
the country. As our patrons            supports the MyLibraryNYC public        Library lends targeted materials
increasingly choose digital formats,   school initiative.                      reflective of local needs at
our goal is to ensure the same         	 Beginning in 2013, our                neighborhood community centers.
customer experience regardless         library professionals will grow

24    Brooklyn Public Library
Note: Total Circulation includes all library materials. Digital Circulation is limited to video, music, audio books and eBooks.




                                                       Circulation Per Capita Comparison
                                                                    (FY 2011)
                     Seattle, WA
                   Columbus,OH
                 Indianapolis, IN
                   San Jose, CA
             San Francisco, CA
                    Toronto, ON
Library System




                 Jacksonville, FL
                     Phoenix, AZ
                     Queens, NY
                   New York, NY
                    Brooklyn,NY
                       Dallas, TX
                   Fort Worth,TX
                    Charlotte,NC
                     Boston, MA
                  San Diego, CA
                 Philadelphia, PA
                 San Antonio, TX

                                    0.00          2.00          4.00           6.00          8.00          10.00         12.00         14.00           16.00     18.00       20.00


                                                                                                                               Source: Public Library Data Service (PLDS).




                                                                                                                                                         Brooklyn Public Library     25
BPL Digital
                                                                                      Engagement




                                                                                      In 2012, Brooklyn Public Library
                                                                                      launched BiblioCommons, an online
                                                                                      catalog that provides the kind of
                                                                                      search experience that users have
                                                                                      elsewhere on the web. It features
                                                                                      improved browsing and quicker,
                                                                                      more refined results. Patrons can
                                                           Photo © Philip Greenberg
                                                                                      now review books, send direct
                                                                                      messages and store wish lists and
	 BPL will continue to be a strong     events, educational programs and               reading histories. Users will be able
supporter of borough activities that   public training initiatives, as well           to browse the online platform from
promote literacy and thoughtful        as making frequent use of our                  a mobile device, as well as access
discussion about books. Our efforts    materials and resources.                       the catalog from a new app for
range from the Brooklyn borough        	 Beginning in 2013, BPL will                  Android™ and iPhone®.
president’s annual Brooklyn Book       launch a program that will reward
Festival to the launch of temporary    our patrons for their active and               This launch represents the first in
outdoor reading rooms in Red           longtime use of the Library.                   a series of digital innovations. We
Hook’s Coffey Park and Brooklyn        Rewards will be based on patrons’              will continue to pursue interactive
Borough Hall Plaza, in partnership     overall material checkouts and                 communication with our customers
with the non-profit Street Lab’s       renewals, length of cardholder                 through our website, social
Uni Project.                           status, number of events attended              media channels and via patrons’
                                       and how engaged they are with                  mobile devices. We will promote
Create a library membership            our online community. This                     original content and meaningful
program that recognizes and            new program will help create                   engagement with our patrons about
rewards active users                   personalized experiences for “power            our neighborhood branches and
                                       users,” and will feature incentives,           allow organizations, technologists,
	 In 2012, BPL had over 950,000        including special borrowing                    developers and other interested
cardholders, a 35% increase in the     privileges, invitations to exclusive           parties to access open data and
past year. Nearly 38% of Brooklyn’s    cultural programs and notifications            engage in data visualization
2.5 million residents currently        about upcoming author book tours               projects. Through these efforts, we
carry a BPL library card. We aim       and BPL events.                                will increase BPL’s profile, highlight
to grow this number to 50% by                                                         our achievements and improve
2017. But we cannot define success                                                    accessibility to those around
by simply increasing the number                                                       the world who are interested in
of registered users. We aim for                                                       Brooklyn and the Library’s
an engaged community of active                                                        vast offerings.
users taking part in our cultural

26    Brooklyn Public Library
Brooklyn Public Library   27
Photo © Philip Greenberg
CULTURE




BPL Exhibition, Fashion Illustration: A Contemporary Look
28     Brooklyn Public Library
                                                            Photo © Philip Greenberg
Support creative expression, culture and
the arts throughout Brooklyn

Brooklyn Public Library is committed to inspiring Brooklynites of all ages by providing
access to outstanding cultural resources, such as author talks, musical performances
and art exhibitions. BPL is uniquely situated to bring together artists with very different
backgrounds to engage in dialogue and build community. In the coming years, we will
strengthen our libraries’ roles as creative centers of their neighborhoods. The Library
will consider what Brooklyn’s many writers, designers, artists and other creative
residents want—such as access to training, programs and workspaces—and how the
institution can reposition itself to become a stronger force for advancing their growth
and artistic development.


BPL is also at the epicenter of a resurgent interest in the history of Brooklyn, from
former residents to the national and international press. People across the world
wish to trace their roots to the borough, view historic maps of neighborhoods, and
connect with photos, ephemera and other materials. We will significantly improve
access to the Brooklyn Collection and expand its holdings so that more people can
research their genealogy, track Brooklyn’s current cultural renaissance and learn
about the borough’s history.




Key Initiatives

                               2012: Launch Brooklyn
                                                          2013: Launch partnership
    2012: Install Espresso     Visual Heritage website                                     2013: Launch BPL
                                                            with Spaceworks at
     Book Machine for          with Brooklyn Historical                                    writers-in-residence
                                                               Red Hook and
       self publishing        Society, Brooklyn Museum                                          program
                                                          Williamsburgh branches
                                  and Pratt Institute



    2014: Launch “Artist
                                 2014: Expand the             2015: Complete
       Toolkit” to help
                               Brooklyn Collection to      digitization of Brooklyn
     independent artists
                                document Brooklyn’s       Daily Eagle and 63 local
    build skills to achieve
                               contemporary culture         Brooklyn newspapers
     sustainable careers

                                                                                      Brooklyn Public Library     29
Provide cultural                        build upon our recent successes,        In the coming years, we will strive
programming and                         such as 2012’s Fashion Illustration:    to offer a more comprehensive look
recreational opportunities              A Contemporary Look, one of the         at our borough. In late 2012, we
                                        largest showcases ever assembled of     launched Brooklyn Visual Heritage,
	 Creative expression, recreation       the work of established and widely      a website created in collaboration
and an appreciation for the arts        published New York- and Brooklyn-       with Pratt Institute’s School of
are important for all Brooklynites.     based fashion illustrators. BPL         Information and Library Science,
Learning can happen in many             will also work to attract more          the Brooklyn Historical Society
ways, and BPL offers a diverse          New Yorkers to Central Library’s        and Brooklyn Museum. This effort,
range of programs and resources         Dr. S. Stevan Dweck Center              developed through the Institute
that encourage imaginative              for Contemporary Culture, the           of Museum and Library Services-
learning for people of all ages and     Library’s largest performance           funded Project CHART (Cultural
backgrounds. These opportunities        venue. We will continue to provide      Heritage, Access, Research and
include storytimes, arts and crafts,    programming through partnerships        Technology), focuses on developing
chess workshops, Summer Reading         with the Brooklyn Philharmonic,         the skills of future staff members
events, film series and dance classes   Carnegie Hall and the Museum            and on the digitization of historic
on Central Library’s plaza as well as   of Modern Art. In 2013, BPL will        images of Brooklyn. By 2015, BPL
other interactive experiences.          increase community participation        will complete the digitization of
	 Our cultural programs will            in programs by using targeted           the Brooklyn Daily Eagle, which
extend across all age levels. To        outreach and creating a more user-      includes the years spanning 1903–
further support our growing             friendly online events calendar.        1955, as well as 63 other Brooklyn
partnership with the NYC                As a result, more people will           neighborhood papers. To facilitate
Department of Education, BPL will       experience the rich and culturally      access, we will redesign Brooklyn
expand its Theater in the Schools       diverse schedule of readings, talks     Collection’s website to improve
program, which has already              and performances presented in the       search results and make it easier
introduced many public school           landmarked Central Library.             for researchers to obtain items.
students to their first live theater                                            Finally, we will raise awareness
experience. Productions including       Highlight the borough’s                 about Brooklyn’s past through
Cool Rainforest Connections             rich history and the work               rotating exhibits in our branches
and The City’s Green Book are           of contemporary Brooklyn                and discussion groups.
staged by professional theater          authors and writers                     	 While we take care to preserve
groups, including Hampstead                                                     and catalog the past, we must also
Stage Company, Plaza Theatrical         	 As a 115-year-old institution         track current trends and events.
Productions, Wildlife Theater,          with ties to every Brooklyn             In 2013, BPL will expand the
and International Theater Arts          neighborhood, BPL is at the             Brooklyn Collection to document
Institute, a group that often           intersection of the borough’s storied   Brooklyn’s contemporary culture.
presents in a bilingual format.         past and its exciting future. We        BPL will collect unique and notable
BPL will also expand its creative       believe that the Library should         work created in Brooklyn, as well
arts programming for older              and can be a leading source of          as ephemera and photos. These
adults through a partnership            information about Brooklyn,             items will supplement the Brooklyn
with the non-profit Lifetime            whether patrons are looking for         Collection’s existing concentration
Arts. From quilting and choral          nineteenth-century maps of their        on nineteenth and early twentieth
singing to drawing and writing          neighborhoods, images of a 1950s        century historical materials.
short stories, our programs help        Brooklyn actress or books by
patrons develop new artistic            emerging Brooklyn authors.
skills, express themselves              	 The Library’s Brooklyn
and interact with others.               Collection brings local history
	 BPL will continue to provide          to life through maps, photos,
invaluable humanities events for        ephemera and the historical
the borough. These efforts will         Brooklyn Daily Eagle newspaper.

30    Brooklyn Public Library
Brooklyn Connections

                                               Since 2006, BPL’s Brooklyn Connections program has helped middle- and
                                               high-school students develop important research and analytical skills while
                                               learning about the borough’s history. Students in English Language Arts and
                                               Social Studies classes complete a standards-based local history project,
                                               receive tours of the Brooklyn Collection (BPL’s special collection of Brooklyn-
                                               related historical documents) and enjoy direct access to the Collection’s original
                                               archival materials. Connections staff members visit participating public schools
                                               to provide in-class instruction and deliver document reproductions tailored to
                                               class projects. Additionally, students can receive after-school project assistance
                                               at the Brooklyn Collection. Teachers enjoy one-on-one planning sessions with
                                               staff and have the opportunity to attend professional development workshops.


   Brooklyn Connections has experienced significant growth—from serving 20 classes in 2007–2008 to 48 classes in 2011–2012.
   Since its inception, the program has reached nearly 4,000 students in grades 6 through 12, including students with special needs
   and English Language Learners. The initiative serves low-income and Title 1 schools, where 40% or more of students receive free
   or reduced lunch. Over the past five years, Brooklyn Connections has helped thousands of young Brooklynites develop a greater
   understanding of local history and build the critical-thinking skills needed for lifelong academic success.



Become a lead                                  the publishing industry. Also                    have access to elsewhere. When
supporter of Brooklyn’s                        in 2013, the Library will open                   planning exhibitions, the Library
creative community                             a writer’s room; this will be the                will continue to give priority to the
                                               first step in creating a writer-                 work of Brooklyn-based artists,
	 Brooklyn is one of the country’s             in-residence program that will                   providing many new creative
preeminent creative hubs, a place              enable Brooklyn writers to work                  professionals with the opportunity
where artists, writers, designers              in dedicated, quiet spaces.                      to display their work. Through
and performers come to live and                	 We will leverage our extensive                 programming and events, the
work. The Library is committed                 physical plant to establish                      Library will champion the work
to expanding opportunities                     environments that can best                       of our borough’s many talented
for professional development,                  support the creative community.                  individuals and help foster the
collaboration and public                       In 2013, through a partnership                   development of Brooklyn’s next
engagement for the borough’s                   with Spaceworks (a nonprofit                     generation of artists, writers,
creative community.                            organization that creates long-                  performers and designers.
	 In 2012, the Library began to                term and affordable artist
deepen its support of local writers            rehearsal space), we will dedicate
by launching the Espresso Book                 underutilized space at our
Machine as a self-publishing                   Williamsburgh and Red Hook
resource at the Central Library.               branches for use by local artists.
In 2013, the Library will                      This innovative program will
create an advisory board that                  connect our patrons to new creative
includes local authors to help                 resources while breathing new
guide the development of new                   life into underutilized branches.
services. We will also seek out                At the Shelby White and Leon
other organizations to enhance                 Levy Information Commons, we
programming at our libraries                   will offer advanced computer
by providing writing workshops                 software and digital design tools
and classes on how to navigate                 that artists and designers may not

                                                                                                           Brooklyn Public Library   31
32   Brooklyn Public Library
                               Photo © Philip Greenberg
Present a welcoming and inclusive environment


One of Brooklyn’s greatest strengths is its diversity. According to the 2010 American
Community Survey, more than 37% of Brooklyn residents were born outside of the
United States4 and nearly 46% of Brooklynites over the age of five speak a language
other than English at home5. By providing English classes and conversation groups, as
well as materials in more than 126 languages, Brooklyn Public Library is a source of
support and information for new Americans. Yet despite our progress, there is still
much work to be done. By expanding our bilingual programming, tailoring our services
to meet specific community needs and improving the entire system’s capacity to
communicate with speakers of other languages, we can continue to be a vital resource
for our borough’s newcomers.


The Library also strives to meet the needs of Brooklyn’s emerging communities,
including veterans, persons experiencing homelessness, people with disabilities, and
incarcerated and formerly incarcerated individuals, among others. By creating new
partnerships with social service providers, strengthening our referral network, providing
staff training and creating new ties within Brooklyn’s communities, we will make a
difference for all Brooklynites.




Key Initiatives

                                  2012: Partner with the
                                                               2013: Launch outreach
       2012: Provide four      Center for Court Innovation                                    2013: Launch program
                                                              services to support senior
     language translations      to allow parolees to meet                                     to help immigrants find
                                                                 citizens, immigrants
     on BPL online catalog       with caseworkers in their                                    skilled jobs and careers
                                                             and emerging communities
                                    local communities




                                  2014: Fully train all
    2013: Expand Lifetime                                     2017: Fully implement
                                   staff on emerging
    Arts program for older                                    language access plan
                                    communities and
   adults across the borough                                       across BPL
                                   referral processes


                                                                                           Brooklyn Public Library       33
Strengthen library                               Career Library will spearhead             	 These individual efforts will
accessibility for immigrants                    a new program to help prepare               lead to fully implementing an
                                                and connect immigrants with                 institution-wide language access
	 All patrons, regardless of the                jobs and careers that meet their            and immigrant services plan
language(s) they speak, should be               abilities—particularly for those            in 2017. This plan will include
able to enjoy a high level of service           who have not been able to apply             establishing an expanded
at local libraries. Brooklyn is now             overseas training and credentials           immigrant service volunteer
one of the most diverse counties                into meaningful jobs in the United          program, installing signage at
in the nation. According to 2010                States. By 2015, we will increase           branches in multiple languages
American Community Survey                       the number of English for Speakers          and providing interpretation and
data, over 948,000 of Brooklyn’s                of Other Language (ESOL) groups             translation tools to employees.
residents are foreign-born6, and                that we host to accommodate                 By being mindful of the needs of
over one million residents—46%                  the top ten foreign languages               immigrants and new learners of
of the borough—speak a language                 spoken in Brooklyn: Spanish,                English, we can ensure our libraries
other than English at home7. Over               Chinese, Russian, French Creole,            reflect the diversity of our borough
583,000 residents are considered                Yiddish, Polish, Italian, Bengali,          and inspire all Brooklynites to
limited English proficient8.                    Arabic and Urdu. Additionally,              achieve their goals.
	 A centralized plan of service                 we will identify ways to make our
for immigrant communities will                  existing programs more relevant             Provide programming and
enable our staff members to better              to speakers of other languages and          services for older adults
meet the needs of patrons. Our                  immigrants, including First Five
immigrant services initiative                   Years programming for children,             	 Brooklyn has the largest
began in 2012, when BPL began                   literacy classes, and business and          concentration of older adults in
offering a robust online catalog                career resources.                           New York City, with nearly 12%
with translations in Spanish,                                                               of our population over the age of
Chinese, Russian and French, and                                                            659. With an age span of nearly
in multilingual Common Core                                                                 three decades, this population has
collections. In 2013, BPL’s Business                                                        varying language, mobility, income,
                                                                                            capabilities and needs. BPL will
                                                                                            continue to develop and strengthen
   Lifetime Arts                                                                            its programs and outreach to this
                                                                                            population. In 2012, we began a
   Brooklyn has the largest concentration of older adults in New York City, a segment       partnership with Lifetime Arts to
   that will continue to grow and challenge public service providers. Understanding         introduce artist-led instructional
   and successfully responding to the needs of older adult customers will be critical       arts programs for older adults, and
   to BPL’s future success. Partnering with Lifetime Arts has been a positive step in       received strong customer and staff
   improving service to this constituency. The sequential arts programming series,          feedback. In 2013, we will expand
   which includes social interaction opportunities, is building the Library’s capacity to   these programs to additional
   deliver and sustain meaningful instructional arts programs for an aging population.      locations and provide related staff
   Programs included quilting, poetry, drawing, collage, painting and singing, among        development. By 2016, we will
   others, for the 55+ population.                                                          increase our Books by Mail service
                                                                                            to homebound seniors from its
   In FY12, a series of 12 arts programs with more than 100 individual sessions took        200 current participants to 600.
   place in 10 branches, Central Library and senior centers across the borough.             Most importantly, we will conduct
   Through this effort, BPL facilitated engagement among older Brooklynites, some of        extensive outreach efforts to ensure
   whom lead very isolated lives. The programs were well attended and positively            that older adults are aware of the
   reviewed by the participants. Lifetime Arts has secured a prestigious IMLS grant that    programs and services available
   will support additional programs at BPL in FY13. BPL will continue to expand this        at BPL.
   worthwhile program across the borough.



34     Brooklyn Public Library
Brooklyn Public Library   35
Photo © Gregg Richards
Persons by English Language Ability
                                      Brooklyn, 2010

                                                             Limited
                                                             English
                                                            Proficient
                  Speaks                                      (LEP)
                 language                                   578,771
                 other than                                    25%                                  Speaks
                  English                                                                          English at
                  at home                                                                            Home
                                                                                                   1,250,028
                                                          English
                    47%                                                                               53%
                                                         Proficient
                 1,082,443
                                                         503,672
                                                           22%



                                           Total Persons Ages 5 and Over: 2,332,471
                                                                         Source: U.S. Census Bureau, 2010 American Community Survey-Public Use Microdata Sample
                                                                                                       Population Division-New York City Department of City Planning




                                             Limited English Proficient Population
                                               by Language Spoken at Home in
                                              New York City and Brooklyn, 2010

                                     New York City                                               Brooklyn

                            Overall LEP                  1,816,599            Overall LEP                                    578,771

                                                          Percent                                                         Percent
                           Total                                100.0        Total                                                 100.0
                             Spanish                             50.4          Spanish                                              35.1
                             Chinese*                            16.5          Chinese*                                             20.6
                             Russian                              6.3          Russian                                              15.0
                             French Creole                        2.7          French Creole                                         5.5
                             Korean                               2.6          Yiddish                                               4.9
                             Italian                              2.2          Polish                                                2.5
                             Bengali                              2.1          Italian                                               2.2
                             Polish                               1.6          Bengali                                               2.1
                             Yiddish                              1.6          Arabic                                                2.1
                             Arabic                               1.5          Urdu                                                  1.2
             * Includes Chinese, Cantonese, Mandarin and Formosan
                                                                                     Source: U.S. Census Bureau, 2010 American Community Survey-Public Use Microdata Sample
                                                                                                                   Population Division-New York City Department of City Planning




36   Brooklyn Public Library
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
Start here bklyn public library stategic plan
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Start here bklyn public library stategic plan

  • 2. This page and cover photo © Philip Greenberg
  • 3. TABLE OF CONTENTS INTRODUCTION............................................................................... 5 CREATING THE STRATEGIC PLAN....................................................... 7 EXECUTIVE SUMMARY...................................................................... 9 BPL TODAY................................................................................................................................... 10 OUR VISION.................................................................................................................................11 STRATEGIC GOALS......................................................................... 12 EDUCATION................................................................................................................................ 14 ACCESS....................................................................................................................................... 22 CULTURE...................................................................................................................................... 28 INCLUSION.................................................................................................................................. 32 SPACE.......................................................................................................................................... 38 STEWARDSHIP.............................................................................................................................. 44 Brooklyn Public Library 3
  • 4. 4 Brooklyn Public Library
  • 5. INTRODUCTION People have long turned to As the role of public libraries Brooklyn Public Library (BPL) is growing, we also will move as a critical and free source of aggressively to incorporate new educational and recreational strategies for better serving programming and resources. For the public. Libraries now offer the Library to remain relevant, materials in more formats, on more it must adapt to meet the platforms and in more languages current and anticipated needs of than ever before. And as technology Brooklynites—from combating has become more integral to illiteracy, unemployment and daily life, we have expanded our the digital divide, to cultivating traditional literacy programs to entrepreneurship, creativity and include digital training. Libraries civic engagement. Now more than around the world are becoming ever, the Library must be flexible, laboratories, places where people dependable and well equipped to not only consume information, support the borough. but create it. New trends will continue to emerge, and BPL will Linda E. Johnson To determine the steps we keep working to offer the critical should take to strengthen our resources and opportunities the institution, over the past three citizens of a great borough deserve. years, BPL solicited feedback from many individuals, including We are deeply grateful for the patrons, elected officials, trustees, support of elected officials, donors, employees and community the Board of Trustees, friends members. Based on this input we groups, BPL’s employees and identified six major goals, centered volunteers, and most importantly, on education, access, culture, our patrons. All of you breathe life inclusion, space and stewardship. into our buildings and transform These priorities will guide our them into centers of community, programming and financial learning and knowledge. Above decisions in the years to come. all else, our libraries are places for everyone, and BPL is committed Brooklyn is a diverse and dynamic to ensuring that this fact will borough that is home to more never change. than 2.5 million people, including a growing creative community, Very truly, Anthony W. Crowell large immigrant population and many residents who have limited access to technology. Linda E. Johnson Each of our 60 libraries needs to President & CEO reflect and support their unique neighborhoods. By nurturing community ties and keeping abreast of demographic trends, we Anthony W. Crowell will provide highly customized, Chair, Board of Trustees focused and responsive service to all Brooklynites. Brooklyn Public Library 5
  • 6. 6 Brooklyn Public Library
  • 7. creatING the strategic plan This document is the outcome of a highly collaborative process that began over three years ago and involved qualitative and quantitative planning initiatives. Internally, these efforts included a public service staff retreat, system-wide staff survey, two strategic planning retreats with our Board of Trustees and over 30 focus groups and interviews with a total of more than 60 employees. Externally, we commissioned a rigorous Community Needs Assessment, which gathered information from 11 patron focus groups and 1,500 households as well as through a multilingual telephone survey and online surveys. We analyzed demographic and census tract data, including information from the NYC Department of City Planning and the Center for the Study of Brooklyn. Finally, the Library conducted a thorough review of branch usage, secondary data and industry trends, including “Creating the Future: A 2020 Vision Plan for Library Service in New York State” by the New York State Regents Advisory Council and “The Library in the City: Changing Demands and A Challenging Future” by The Pew Charitable Trusts. Brooklyn Public Library 7
  • 8. 8 Brooklyn Public Library Photo © Philip Greenberg
  • 9. Executive Summary Since 1896, Brooklyn Public Library (BPL), in accordance with its mission, has provided the people of Brooklyn with free and open access to information for education, recreation and reference. Evenly distributed across the diverse borough, BPL’s 60 locations serve as integral community gathering spaces for a wide variety of purposes. In many neighborhoods, the local branch library has remained one of the few constants amid more than a century of extraordinary change. Regardless of events outside its walls, the neighborhood branch has been a trustworthy source of timely and reliable information on a wide range of topics and a safe haven for children after school. Perhaps most importantly, BPL provides all library patrons with a sense of dignity and belonging, regardless of age, race or income. While the Library remains a fundamental community institution, profound external changes in the way information is disseminated and accessed make it imperative for us to revisit our service model to enhance core services, re-envision programming to ensure its relevancy, and develop new and innovative approaches to best serve Brooklyn’s unique populations. Brooklyn Public Library 9
  • 10. Amid all the exciting growth and changes, the 2010 American Community Survey reveals that a staggering 23% of people residing in Brooklyn live below the poverty level3. This widespread poverty calls for a new approach to service delivery, including partnerships with community-based organizations and government agencies that promote economic empowerment, early literacy and training. The Library must develop a strategy to best serve the geographically large and heavily populated neighborhoods that have been left behind. This task is all the more complicated by the need to rebuild branches and engage in outreach to communities that were devastated Photo © Philip Greenberg by Hurricane Sandy, from Red Hook to Gerritsen Beach to Coney BPL Today The Library is also committed Island. Our obligation and desire to responding to the significant to help neighborhoods recover BPL has traditionally focused on demographic shifts that have from the storm makes our already the needs of children and families. occurred in the borough over the challenging budget situation, with Through innovations such as past few decades. According to the nearly $230 million in unfunded opening the Brownsville Children’s Center for the Study of Brooklyn, capital needs, extremely difficult. Library in 1914, the world’s first Brooklyn’s population has grown BPL must also address the public library devoted to children; 11.5% since 19901 and nearly half dramatic changes in the role the launch of The Child’s Place the borough’s population speaks libraries play in serving their for Children with Special Needs a language other than English at communities. Public libraries in 1986; and recurring programs home2. There have also been great are increasingly relied upon for such as story time, arts and shifts in Brooklyn’s local economy a range of educational and social crafts and Homework Help, the and industries, as manufacturing services that extend far beyond Library has been at the forefront has given way to new technology, providing access to books. The of educational programming, with an expanding service economy and advent of sophisticated internet a particular focus on literacy. Our creative arts communities. search engines and the increasing library professionals maintain Parts of the borough are public adoption of electronic strong relationships with educators flourishing. Neighborhoods like books and other forms of digital and children at day care centers, Fort Greene and Williamsburg content have compelled the Library public and parochial schools, are attracting artists, writers and to provide access to content in and those who are schooled at other creators of new content and a growing number of formats home. We will continue to make mediums, in addition to families across multiple platforms, despite the needs of children, teens and with young children. BPL has an continued budget reductions. families our highest priority in opportunity to devise new ways to our services and programming. serve the needs of these thriving, creative populations. 10 Brooklyn Public Library
  • 11. Total Population by Neighborhood Tabulation Area* Our Vision: Every Brooklynite Brooklyn, 2010 can Start Here People come to BPL for many Brooklyn Total = 2,504,700 reasons: some want to create or improve their resumes, check out Total Population 80,000 or more (6 neighborhoods) books or start new businesses, 65,000 to 79,999 (6) while others want to learn English, 50,000 to 64,999 (10) 35,000 to 49,999 (10) study local history or write the 25,000 to 34,999 Less than 25,000 (12) (6) next Great American Novel. Whatever their reasons for visiting the Library, BPL will help patrons begin their journeys. Guided by Branch c Æ Central this strategic plan, the Library c Æ Business & Career Library will focus on being a leading voice c Æ All Other in digital literacy, offering access to technology and providing support for children, families, * Neighborhood Tabulation Areas or NTAs, are aggregations of census tracts that are subsets of New York City's 55 Public Use Microdata Areas (PUMAs). Primarily due to these constraints, NTA boundaries and their associated names may not definitively Sources: U.S. Census Bureau: 2006–2010 American Community Survey-FactFinder Population Division-New York City Department of City Planning entrepreneurs, jobseekers and represent neighborhoods. Brooklyn’s creative community. We will strive to make our branches welcoming environments Poverty Rate by Neighborhood Tabulation Area* to all patrons, from returning Brooklyn, 2006–2010 veterans to new immigrants. BPL will also build close partnerships with institutions and organizations with complementary missions. By Poverty Rate working with agencies ranging 40.0% or more (1 neighborhood) from the NYC Department of 25.0% to 39.9% (16) Education to BRIC Arts | Media 15.0% to 24.9% (17) 10.0% to 14.9% (13) | Bklyn, the Library will expand Below 10.0% (3) its reach and enhance the services offered to the public. The Library aspires to be a nimble organization, one that is responsive to its Branch c Æ Central Library environment and able to quickly c Æ c Æ Business & Career Library All Other adapt to changes in user needs. * Neighborhood Tabulation Areas or NTAs, are aggregations of census tracts that are subsets of New York City's 55 Public Use Microdata Areas (PUMAs). Primarily due to these constraints, NTA boundaries and their associated names may not definitively Sources: U.S. Census Bureau: 2006–2010 American Community Survey-FactFinder represent neighborhoods. Population Division-New York City Department of City Planning 1 Center for the Study of Brooklyn- Brooklyn Neighborhood Reports 2012 2 2010 American Community Survey 1-Year Estimate (DP02) 3 2010 American Community Survey 1-Year Estimate (CP03) Brooklyn Public Library 11
  • 12. Strategic Goals 1. EDUCATION 2. ACCESS 3. CULTURE Promote early literacy, lifelong Improve access to library Support creative expression, learning and civic participation resources and increase culture and the arts • reate a foundation for C the number of active throughout Brooklyn educational success through registered cardholders • rovide cultural programming P youth, family and school • evelop a targeted collection D and recreational opportunities engagement that reflects Brooklyn’s diverse • ighlight the borough’s H • uild strong literacy skills among B cultures and interests and rich history and the work of teenage and adult learners, provides access via preferred contemporary Brooklyn authors enabling them to achieve their formats and media and writers educational goals • ake it easier to find, borrow M • ecome a lead supporter of B • dvance digital literacy and A and return BPL materials and Brooklyn’s creative community engage users across the spectrum resources online, in person and of technology proficiency across the City Key Initiative: In 2013, launch • elp jobseekers and H • upport and launch efforts S a new writers-in-residence entrepreneurs develop a to provide Brooklynites with program to support aspiring foundation of skills access to our collections in non- writers and expand the use of • ncourage patrons to be civically E traditional settings the Espresso Book Machine as engaged and informed • reate a library membership C a self-publishing resource. program that recognizes and Key Initiative: In 2012, we rewards active users Key Initiative: In 2013, adopt launched MyLibraryNYC, a a new acquisitions strategy collaboration between the City’s Key Initiative: In 2012, we for the Brooklyn Collection three library systems and the converted to BiblioCommons, an to include contemporary NYC Department of Education interactive online catalog with Brooklyn works in addition to to provide services for public improved search capabilities, its existing concentration on school students and educators. multilingual translations, mobile nineteenth and early twentieth Through this initiative, we provide applications and social media century historical materials. a seamless online catalog across features. This is a first step the four institutions and deliver toward improving our digital our vast collections directly to NYC presence through our website public school libraries. and on mobile devices. Key Initiative: By 2014, launch Key Initiative: By 2017, expand Start Here: Literacy, an initiative BPL membership to over 50% of to reconfigure BPL’s services to Brooklyn’s 2.5 million residents. prepare adult learners for new computer-based GED tests. 12 Brooklyn Public Library
  • 13. 4. INCLUSION 5. SPACE 6. STEWARDSHIP Present a welcoming and Provide functional, attractive and Develop and maintain an inclusive environment safe spaces and align the Library’s adaptive and responsive culture • trengthen library accessibility S physical footprint with twenty- of service for immigrants first century service delivery • ctively engage staff, trustees, A • rovide programming and P • odernize the Library’s real- M supporters, volunteers and services for older adults estate footprint to deliver partner organizations in • mprove service to all patrons, I services in the spaces where our the Library’s mission and including veterans, persons users live and work transformation experiencing homelessness, • ffer flexible spaces that meet O • aunch a networked service L people with disabilities, and the evolving needs of our users model to optimize services incarcerated and formerly • reate environments that C and locations throughout incarcerated individuals accommodate existing and the borough emerging technology and • eepen and build relationships D Key Initiative: In 2012, we facilitate digital learning with existing and new funders partnered with the Center for • ontinue to renovate the C • ncrease transparency, I Court Innovation to provide landmarked Central Library accountability and efficiency space at the Stone Avenue to create spaces designed to across the institution branch in Brownsville for support innovative and relevant returning probationers to programs and services Key Initiative: In 2013, establish meet with caseworkers in a shared library technical their local communities. Key Initiative: BPL will leverage services partnership with NYPL, its over one million square enabling universal drop-off Key Initiative: In 2013, through feet of real estate by launching services across four boroughs a partnership with Lifetime partnerships to provide expanded for our libraries’ patrons. Arts, BPL will expand artist-led services, including co-location instructional arts programming for and/or program delivery with Key Initiative: In 2013, launch older adults, providing them with groups such as Spaceworks and a BPL membership program for opportunities to be creative and BRIC Arts | Media | Bklyn. individual donors. socialize within their communities. Key Initiative: Open the Shelby White and Leon Levy Information Commons in 2013, which will become the cornerstone of BPL’s efforts to advance digital literacy and engagement across the borough and builds upon our current strength as the borough’s largest provider of free WiFi and computer access. Brooklyn Public Library 13
  • 14. education 14 Brooklyn Public Library Photo © Philip Greenberg
  • 15. Promote early literacy, lifelong learning and civic participation Brooklyn is a diverse borough of long-time residents and newcomers, all hoping to make better lives for themselves, their families and their neighbors. Brooklyn Public Library is a trusted institution Brooklynites can turn to for assistance as they strive to fulfill their goals. Education and civic engagement are keys to unlocking the doors of success and BPL is committed to creating a vibrant and responsive institution that meets the needs of today’s patrons and those of the future. From early literacy to digital literacy, homework help to job training, college readiness to entrepreneurship, BPL is a place for all Brooklynites to take the next step in realizing their dreams. By promoting a culture of lifelong learning and providing a safe and welcoming space, BPL will help patrons explore new ideas, new identities and new connections in the community. In the diverse and evolving neighborhoods that BPL serves, the Library will continue to be an agent of change for all. Key Initiatives 2013: Expand 2013: Launch partnership 2013: Open Shelby 2012: Launch Homework Help to deliver digital literacy White and Leon Levy MyLibraryNYC program to include all programs with Information Commons students grades 1-12 BRIC Arts | Media | Bklyn 2013: Launch 2017: Expand continuum 2015: Expand digital Start Here: Literacy, an of adult education, 2014: Launch literacy and technology initiative to prepare entrepreneurship and PowerUp! Jr. for device lending adult learners for new jobseeker programs across young entrepreneurs programs across computer-based GED BPL’s campus and the borough test requirements Central Library Brooklyn Public Library 15
  • 16. Create a foundation for learning during out-of-school-time, needs of students with disabilities educational success providing personal interaction and English language learners. This through youth, family and delivering engaging programs enhancement of our traditional and school engagement and initiatives such as First Five collections will complement an Years. They will also continue to investment in technologies that Most Brooklynites begin their serve as important mentors for support learning and creative relationships with the Library many of Brooklyn’s young people, play. In 2012, we began to install at an early age. Generations of guiding them not only in their iPads loaded with educational families have depended on local reading choices, but also in opening applications in our branches; we branches for books and other up a world of possibilities as they will continue to expand this effort materials, family programs and imagine their futures. across the system and establish homework help resources. As we In the coming years, our Youth mobile tablets for use in outreach envision the Library of the future, Family Services team will programs at Brooklyn schools. we will continue to meet the needs continue to support academic BPL is dedicated to assisting of children and families. BPL’s achievement. Beginning in 2012, learners outside of the classroom. philosophy focuses on nurturing the Library will dramatically Since 2004, BPL has offered a curiosity with programs and expand its print collections to popular volunteer-based After- resources for independent, self- support the national Common Core School Homework Helper program directed learning. Our early Standards required in all NYC for students in grades 1-8, helping literacy programs for children from public schools. Specifically, we will children learn reading, writing birth to age five encourage pre- grow our collection of juvenile and and math skills as well as how to reading skills and school readiness young adult non-fiction not only in use the Library’s resources. Since and support parents in their role English, but also in Brooklyn’s most its inception, the program has as their child’s first teacher. Our widely spoken foreign languages: assisted approximately 220,000 youth librarians are devoted to Russian, Chinese and Spanish. The elementary and junior high school helping develop literacy skills and new standards emphasize English- students. Recently, BPL piloted a a love of learning by promoting language arts, history, science and similar program at Central Library recreational reading, supporting math, in addition to addressing the for high school students. Based on Photo © Philip Greenberg 16 Brooklyn Public Library
  • 17. First Five Years Through BPL’s renowned First Five Years programs, infants, toddlers, preschoolers, parents and caregivers are introduced to great books, age-appropriate songs and rhymes and other early literacy activities. Programs are available in all BPL locations and include Babies Books (birth to 18 months), Toddler Time and Read, Play, Grow! (18 months to 3 years), Story Play (birth to 5 years), and Preschool Story Time and Ready, Set, Kindergarten! (3 to 5 years). Since the First Five Years initiative began in 2005, BPL has hosted more than 62,000 class visits, child care group visits and programs, with an aggregate attendance of over 1.5 million people. The Brooklyn Reads to Babies campaign, part of the First Five Years initiative, received the 2008 John Cotton Dana Award. First Five Years will continue to grow with expanded programming across the system, tablets loaded with kid-friendly applications and mobile classroom sets for outreach programs at Brooklyn schools. BPL will continue to educate parents and caregivers about the relationship between reading to children in their first five years, and future academic and individual success. Through this important program, our staff members help children across the borough Photo © Philip Greenberg build critical early literacy skills and foster a love of reading. its success, BPL plans to implement online platform enabling students Build strong literacy this program across the Library in and educators to access not only the skills among teenage and early 2013. collections in their school library adult learners, enabling BPL will also develop integrated but also the entire collections of all them to achieve their programs for educators and three public library systems in New educational goals students designed to support York City. Students and teachers academic success. Through the at participating schools now BPL provides a range of Library’s Brooklyn Connections receive access to a dramatically resources to assist teenagers in program, middle and high school increased number and variety achieving their educational goals. students gain direct access to of texts and other resources to In the award-winning Today’s original archival materials from support the Citywide Instructional Teens, Tomorrow’s Techies (T4) BPL’s Brooklyn Collection. BPL Expectations, which are set by the program, students ages 14 to staff members provide in-class NYC Department of Education 18 attend a two-week summer instruction and guide students as for public school teachers. technology institute and then they create local history projects Furthermore, this program delivers use their newly acquired skills at and learn critical research skills. book sets and individual resources BPL branches to assist patrons We will continue to offer these directly to teachers at their with technology, help staff with services in support of students and participating schools, and students computer troubleshooting and educators, while deepening our ties can request to have books held assist in delivering technology to academic institutions. for them at their local libraries. classes. Teens receive additional In 2012, BPL partnered with MyLibraryNYC is slated to roll training during the school year the NYC Department of Education, out to all public schools across through workshops on desktop New York Public Library and Brooklyn by 2015. publishing, animation and graphic Queens Library to launch design, among other subjects. We MyLibraryNYC. This collaborative are currently in the eighth year of project includes a new, integrated the popular T4 program and intend Brooklyn Public Library 17
  • 18. to continue to recruit hundreds of for the new GED-computer test opportunities, and health, financial new teenagers in the years to come. requirements and offer additional and transportation systems. A BPL also offers programs to computer basics classes. digitally literate person is better help adults and young adults build BPL will continue to assist able to make informed decisions the critical reading and writing test takers and offer critical and participate effectively in the skills necessary to enroll in GED test preparation resources for workforce, higher education, social programs, college transition a wide range of exams, from groups and civic life. programs, community colleges job certification exams and the BPL is committed to being the and job training programs. The SAT, to the Graduate Record lead provider of digital literacy Library’s Adult Learning Centers Examination (GRE) and the education in Brooklyn. Every offer flexible classes for adults 17 Graduate Management Admissions year, BPL hosts thousands of years and older who are reading Test (GMAT). The Library will classes, workshops and training below a General Educational also work to raise awareness of the opportunities at its 60 locations, Development (GED) level. In educational services we offer and including those targeted 2012, BPL opened a new Adult build relationships with external specifically to teens, older adults Learning Center at the New service providers to increase and jobseekers. BPL’s Central Lots branch to support the East participation and the number Library will become a hub for New York community. For young of online and distance learning digital programs and access in adults ages 17 to 24, BPL offers opportunities we provide. 2013 with the opening of the Shelby intensive classes that not only White and Leon Levy Information help strengthen literacy, math Advance digital literacy Commons. It will serve as the focal and job skills but also provide and engage users point for digital literacy programs internship opportunities, social across the spectrum of across the system. This innovative support services and transportation technology proficiency environment will offer spaces assistance to classes. designed to facilitate individual and Beginning in 2014, the GED test Technology is an integral group work, learning and creativity will be administered exclusively on part of daily life, and nearly and the use of digital resources computers and will be aligned to all aspects of our society are and technology. Simultaneously, the Common Core State Standards. automated or involve the use of BPL will launch a partnership with By 2014, we will prepare students technology, including employment the nonprofit BRIC Arts | Media | Eastern Parkway Pre-GED Photo © Gregg Richardson 18 Brooklyn Public Library
  • 19. Workforce1 Career Centers BPL has long offered a wide range of free services for jobseekers, such as interviewing and job search workshops, resume writing assistance and career assessment and exploration software. Yet, BPL has never had the capacity to offer on-site some of the most important resources for job seekers: actual job placement and recruiting services. To help meet the demand for these services, BPL partnered with the NYC Department of Small Business Services to launch Workforce1 Career Centers at Central Library and Sunset Park Library. Since their opening in October 2011, these centers have referred 4,439 New Yorkers to interviews that have resulted in 917 job placements. Additionally, to ensure appropriate referrals to the Career Centers, librarians received customized training from the Workforce Professionals Training Institute, including how to assess the needs of the under or unemployed. Jobseekers can now visit the Library to accomplish all of the steps involved in becoming workforce-ready: from learning English as a second language, improving literacy skills and editing cover letters and resumes, to learning computer skills and ultimately, being referred to organizations in the process of hiring. Bklyn to provide media education laptops, public programs and Help jobseekers and and production classes. In 2016, outreach at eight neighborhood entrepreneurs develop a our digital literacy initiative libraries located in some of foundation of skills will be complemented by a new Brooklyn’s most underserved technology-rich, dedicated teen neighborhoods. Based on the BPL’s Business Career space at Central Library, with success of this effort, BPL will Library (BCL) meets the needs equipment ranging from tablets expand its technology device of entrepreneurs, business owners, to gaming consoles, as well as lending program and digital investors, jobseekers, students and comfortable, flexible and inviting literacy initiatives to additional community organizations through furniture to accommodate group branches by 2015. an array of resources and services. interactivity, and encourage The Library will invest in It provides access to information, participation by an audience that technologies and programs that both online and in print, that has been traditionally difficult for facilitate training, interaction supports the economic development libraries to reach. and experimentation with digital of Brooklyn and its residents. BPL is the largest provider of tools, and we will partner with Services include one-on-one free WiFi access in the borough. innovators to provide cutting- business and finance consultations, For many patrons, the Library edge resources. In addition, we resume and test prep help, provides their sole access to need to continuously upgrade instruction in job searching and computers and the internet. our technology infrastructure computer use, topical seminars, BPL bridges the digital divide to deliver services effectively computer access and more. by providing a crucial link to and efficiently. From computer Additionally, BPL has partnered databases, job applications and tablets for class visits to self- with the NYC Department of information that is increasingly checkout technology, the Library Small Business Services (SBS) only available online. A will closely track consumer to offer Workforce1 Expansion program funded through the preferences and modernize Centers at Central Library and federal Broadband Technology its workflow accordingly. Sunset Park Library. These centers Opportunities Program (BTOP) connect qualified candidates to job allows BPL to provide enhanced opportunities across the city. broadband access and increased technology resources including Brooklyn Public Library 19
  • 20. PowerUP! 2011 winners, Brooklyn Open Acupuncture Photo © Philip Greenberg In 2013, BPL will launch a training, guides and other web- Jr. competition in 2014, we will new program to help prepare and based initiatives will increase the support younger entrepreneurs connect immigrants with a range reach of the Library, providing a with their business aspirations. of educational attainment and 24/7 resource. As we focus on expanding the training with jobs that meet their For those interested in reach of the BCL throughout skills and professional abilities. establishing new businesses, all of Brooklyn, BPL will provide By 2017, we will expand a BPL acts as a center of business a baseline of core financial continuum of adult education, resources as well as a space for counseling and basic business jobseeker and entrepreneurship entrepreneurs to work, create resources in our branches. The programs across the Library, and collaborate. The BCL offers Library will work with both new focused on preparatory skills for the SCORE (the Service Corps and seasoned entrepreneurs to individuals seeking to improve their of Retired Executives) program, bring together a community of educational or job circumstances, which provides free business business owners to share ideas, and developing strong referral counseling with experienced collaborate and mentor each other networks to the appropriate businesspeople who offer private while developing their ventures academic institutions, government coaching sessions. Additionally, the into vital components of the local agencies or non-profits that can Library’s PowerUP! Business Plan economy. All of these efforts will be best support individuals with more Competition helps entrepreneurs coupled with outreach strategies extensive service needs. Increasing turn their business ideas into a to build public awareness and these services across Brooklyn will reality. Participants attend classes to ensure our patrons take full help jobseekers take advantage about writing business plans and advantage of these exceptional of BPL’s community connections. marketing their business, among programs and resources. These programs will be supported other topics, and are paired with by an expanded collection of business counselors in their related materials and resources. communities. The contestants with Additionally, branch libraries will the top business plans receive seed work with local partners to offer money—up to $15,000—to help programs specific to jobseekers in launch their businesses. Through their neighborhoods. Use of online the introduction of a PowerUP! 20 Brooklyn Public Library
  • 21. Bookmobile headed to areas impacted by Hurricane Sandy. Encourage patrons to Initiative, New York Cares, Street In the coming years, we will be civically engaged Lab, Transit Forward, United Way work with civic and social service and informed and countless others to collect warm organizations and government coats for displaced individuals and agencies to expand our efforts to BPL provides equal access to families, offer online learning tools host community meetings, debates knowledge and the tools necessary for displaced public school students, for local elections and community for an informed, engaged and and provide information on FEMA forums. These collaborations will educated citizenry, while serving applications and voting sites across help advance personal growth, as a powerful force for economic the system. Locally, BPL opened local action and civic awareness growth. The Library acts as a town the Red Hook branch as a warming among our patrons. hall, and our support for civic center and provided storm supplies, engagement is an extension of our charging stations and children’s core services. activities through our bookmobiles BPL is trusted throughout the at Coney Island, Gerritsen Beach borough as an unbiased provider and Red Hook. Every year, we also of information. Our environment host public engagement campaigns, cultivates community involvement, ranging from registration for volunteerism and the open exchange Early Intervention services for of ideas. With branches in almost babies and toddlers to providing every community, BPL is uniquely assistance to Brooklynites preparing situated to foster and support local for the Diversity Immigrant Visa community-based groups, and serve Program. Our branches meet their as a bridge between Brooklyn’s community’s needs by holding diverse communities. In 2012, our citizenship classes, workshops civic role was best evidenced by our in financial literacy, health and comprehensive storm response. BPL nutrition and by partnering with partnered with organizations such local groups. as Federal Emergency Management Agency (FEMA), Red Hook Brooklyn Public Library 21
  • 22. ACCESS 22 Brooklyn Public Library Photo © Philip Greenberg
  • 23. Improve access to library resources and increase the number of active registered cardholders Brooklyn Public Library’s collection is one of its core public resources and our professional staff use their vast knowledge of books and research methods to connect patrons to the information they seek. This expertise becomes even more critical as we continue to offer materials in new formats and on multiple platforms. Our staff have an invaluable understanding of community needs, from school curricula to popular titles in their neighborhoods, that can help guide our patrons’ online and offline experiences. As the publishing industry moves inexorably toward digital production and distribution, the Library must ensure access for those who may not have the means or training to take advantage of the benefits of electronic formats. BPL must also continue to promote literacy and learning through engaging active patrons and non-users alike. Through online community outreach, “pop-up” libraries in pedestrian plazas and direct delivery to homebound seniors, the Library will ensure access to our collection for all Brooklynites. In the coming years, the Library will deepen its relationship with individual patrons, supporters, donors and leaders that comprise the communities we serve and encourage active and meaningful use of our assets, from our programs to our spaces to our materials. Key Initiatives 2012: Expand collection 2012: Launch new to support Common 2012: Expand eBook 2013: Launch program online catalog, Core educational access beginning with to recognize and reward BiblioCommons standards and Penguin/3M/NYPL pilot “power users” immigrant communities 2013: Begin pilot 2014: Launch universal 2017: Expand BPL 2013: Expand Readers efforts to offer BPL card and universal membership to Advisory services in non-traditional drop-off services across over 50% of Brooklyn’s system-wide “pop-up” spaces the City 2.5m residents Brooklyn Public Library 23
  • 24. Develop a targeted collection of the platform or device. BPL our Readers’ Advisory services, that reflects Brooklyn’s will continue to build an eBook which include everything from diverse cultures and interests collection that represents our suggesting books to library and provides access via patrons’ diversity and reading patrons at the circulation desk, to preferred formats and media preferences. In partnership with recommending online materials NYPL, BPL has worked to increase in order to help patrons find BPL’s collection is targeted eBook access for our patrons, the information they need. to meet our patrons’ broad through efforts including a 2012 In partnership with New York educational and recreational pilot with Penguin Group and 3M. Public Library and Queens Library, needs. The collection ranges from At the same time, libraries BPL is strongly advocating for online databases and original currently have little control over the establishment of citywide source material for writers, to the publisher/eBook distributor universal card privileges and GED test preparation books and relationship. It’s our responsibility universal drop-off services by 2015. contemporary Russian novels. to continue to educate readers According to recent commuter Our collection must be curated to about the issues concerning access analysis provided by the Population maintain its quality and relevance to eBooks in public libraries and Division of the NYC Department of to our changing user base. The advocate for libraries’ interests by City Planning, this change would Library has carefully managed its partnering with national initiatives benefit the 807,000+ commuters acquisitions strategy, and today spearheaded by the American who currently work in a borough our branches circulate nearly Library Association as well as other than the one in which they 20 million books, materials and grassroots efforts like Reader’s live, and the countless students eBooks a year. In 2012, BPL began First, a new coalition to improve who attend schools outside their a two-year efffort to expand its eBook access and services for resident boroughs. This service collection to meet the needs of public library users. expansion will begin in 2014 with Brooklyn students and educators as a pilot involving BPL and NYPL, the Common Core rolls out across Make it easier to find, which will allow any NYPL or BPL New York State. BPL will continue borrow and return BPL patron to drop off materials in to regularly evaluate its selection materials and resources either system’s branches. and acquisitions strategy and online, in person and continue engaging with publishers, across the City Support and launch efforts distributors and patrons. to provide Brooklynites with As user reading preferences BPL strives to make its access to our collections in incorporate more digital content, collection of books, eBooks, DVDs non-traditional settings BPL will respond by providing and other materials easy to find access to all platforms. The shift and convenient to use. In 2012, BPL will offer our materials in from physical to digital materials BPL launched BiblioCommons, unexpected environments, from has been dramatic. According to a a new online search tool that “pop-up” libraries in pedestrian July 2012 survey by the Association provides accurate, more relevant plazas to the extended loan of of American Publishers and the and user-friendly catalog search materials at public schools or Book Industry Study Group, results and enables users to senior centers. MyLibraryNYC eBooks more than doubled in connect with other readers, share is our first major expansion of popularity in 2011, with eBooks book reviews and keep track of material access to Brooklynites, outselling hardcover books in adult their reading history. BPL’s new with books being delivered directly fiction for the first time. catalog also features information to Brooklyn public schools. We Currently, BPL has one of in Spanish, Chinese, French and will also strengthen our “deposit the top eBook collections in Russian, and is the platform that collections,” through which the the country. As our patrons supports the MyLibraryNYC public Library lends targeted materials increasingly choose digital formats, school initiative. reflective of local needs at our goal is to ensure the same Beginning in 2013, our neighborhood community centers. customer experience regardless library professionals will grow 24 Brooklyn Public Library
  • 25. Note: Total Circulation includes all library materials. Digital Circulation is limited to video, music, audio books and eBooks. Circulation Per Capita Comparison (FY 2011) Seattle, WA Columbus,OH Indianapolis, IN San Jose, CA San Francisco, CA Toronto, ON Library System Jacksonville, FL Phoenix, AZ Queens, NY New York, NY Brooklyn,NY Dallas, TX Fort Worth,TX Charlotte,NC Boston, MA San Diego, CA Philadelphia, PA San Antonio, TX 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00 20.00 Source: Public Library Data Service (PLDS). Brooklyn Public Library 25
  • 26. BPL Digital Engagement In 2012, Brooklyn Public Library launched BiblioCommons, an online catalog that provides the kind of search experience that users have elsewhere on the web. It features improved browsing and quicker, more refined results. Patrons can Photo © Philip Greenberg now review books, send direct messages and store wish lists and BPL will continue to be a strong events, educational programs and reading histories. Users will be able supporter of borough activities that public training initiatives, as well to browse the online platform from promote literacy and thoughtful as making frequent use of our a mobile device, as well as access discussion about books. Our efforts materials and resources. the catalog from a new app for range from the Brooklyn borough Beginning in 2013, BPL will Android™ and iPhone®. president’s annual Brooklyn Book launch a program that will reward Festival to the launch of temporary our patrons for their active and This launch represents the first in outdoor reading rooms in Red longtime use of the Library. a series of digital innovations. We Hook’s Coffey Park and Brooklyn Rewards will be based on patrons’ will continue to pursue interactive Borough Hall Plaza, in partnership overall material checkouts and communication with our customers with the non-profit Street Lab’s renewals, length of cardholder through our website, social Uni Project. status, number of events attended media channels and via patrons’ and how engaged they are with mobile devices. We will promote Create a library membership our online community. This original content and meaningful program that recognizes and new program will help create engagement with our patrons about rewards active users personalized experiences for “power our neighborhood branches and users,” and will feature incentives, allow organizations, technologists, In 2012, BPL had over 950,000 including special borrowing developers and other interested cardholders, a 35% increase in the privileges, invitations to exclusive parties to access open data and past year. Nearly 38% of Brooklyn’s cultural programs and notifications engage in data visualization 2.5 million residents currently about upcoming author book tours projects. Through these efforts, we carry a BPL library card. We aim and BPL events. will increase BPL’s profile, highlight to grow this number to 50% by our achievements and improve 2017. But we cannot define success accessibility to those around by simply increasing the number the world who are interested in of registered users. We aim for Brooklyn and the Library’s an engaged community of active vast offerings. users taking part in our cultural 26 Brooklyn Public Library
  • 27. Brooklyn Public Library 27 Photo © Philip Greenberg
  • 28. CULTURE BPL Exhibition, Fashion Illustration: A Contemporary Look 28 Brooklyn Public Library Photo © Philip Greenberg
  • 29. Support creative expression, culture and the arts throughout Brooklyn Brooklyn Public Library is committed to inspiring Brooklynites of all ages by providing access to outstanding cultural resources, such as author talks, musical performances and art exhibitions. BPL is uniquely situated to bring together artists with very different backgrounds to engage in dialogue and build community. In the coming years, we will strengthen our libraries’ roles as creative centers of their neighborhoods. The Library will consider what Brooklyn’s many writers, designers, artists and other creative residents want—such as access to training, programs and workspaces—and how the institution can reposition itself to become a stronger force for advancing their growth and artistic development. BPL is also at the epicenter of a resurgent interest in the history of Brooklyn, from former residents to the national and international press. People across the world wish to trace their roots to the borough, view historic maps of neighborhoods, and connect with photos, ephemera and other materials. We will significantly improve access to the Brooklyn Collection and expand its holdings so that more people can research their genealogy, track Brooklyn’s current cultural renaissance and learn about the borough’s history. Key Initiatives 2012: Launch Brooklyn 2013: Launch partnership 2012: Install Espresso Visual Heritage website 2013: Launch BPL with Spaceworks at Book Machine for with Brooklyn Historical writers-in-residence Red Hook and self publishing Society, Brooklyn Museum program Williamsburgh branches and Pratt Institute 2014: Launch “Artist 2014: Expand the 2015: Complete Toolkit” to help Brooklyn Collection to digitization of Brooklyn independent artists document Brooklyn’s Daily Eagle and 63 local build skills to achieve contemporary culture Brooklyn newspapers sustainable careers Brooklyn Public Library 29
  • 30. Provide cultural build upon our recent successes, In the coming years, we will strive programming and such as 2012’s Fashion Illustration: to offer a more comprehensive look recreational opportunities A Contemporary Look, one of the at our borough. In late 2012, we largest showcases ever assembled of launched Brooklyn Visual Heritage, Creative expression, recreation the work of established and widely a website created in collaboration and an appreciation for the arts published New York- and Brooklyn- with Pratt Institute’s School of are important for all Brooklynites. based fashion illustrators. BPL Information and Library Science, Learning can happen in many will also work to attract more the Brooklyn Historical Society ways, and BPL offers a diverse New Yorkers to Central Library’s and Brooklyn Museum. This effort, range of programs and resources Dr. S. Stevan Dweck Center developed through the Institute that encourage imaginative for Contemporary Culture, the of Museum and Library Services- learning for people of all ages and Library’s largest performance funded Project CHART (Cultural backgrounds. These opportunities venue. We will continue to provide Heritage, Access, Research and include storytimes, arts and crafts, programming through partnerships Technology), focuses on developing chess workshops, Summer Reading with the Brooklyn Philharmonic, the skills of future staff members events, film series and dance classes Carnegie Hall and the Museum and on the digitization of historic on Central Library’s plaza as well as of Modern Art. In 2013, BPL will images of Brooklyn. By 2015, BPL other interactive experiences. increase community participation will complete the digitization of Our cultural programs will in programs by using targeted the Brooklyn Daily Eagle, which extend across all age levels. To outreach and creating a more user- includes the years spanning 1903– further support our growing friendly online events calendar. 1955, as well as 63 other Brooklyn partnership with the NYC As a result, more people will neighborhood papers. To facilitate Department of Education, BPL will experience the rich and culturally access, we will redesign Brooklyn expand its Theater in the Schools diverse schedule of readings, talks Collection’s website to improve program, which has already and performances presented in the search results and make it easier introduced many public school landmarked Central Library. for researchers to obtain items. students to their first live theater Finally, we will raise awareness experience. Productions including Highlight the borough’s about Brooklyn’s past through Cool Rainforest Connections rich history and the work rotating exhibits in our branches and The City’s Green Book are of contemporary Brooklyn and discussion groups. staged by professional theater authors and writers While we take care to preserve groups, including Hampstead and catalog the past, we must also Stage Company, Plaza Theatrical As a 115-year-old institution track current trends and events. Productions, Wildlife Theater, with ties to every Brooklyn In 2013, BPL will expand the and International Theater Arts neighborhood, BPL is at the Brooklyn Collection to document Institute, a group that often intersection of the borough’s storied Brooklyn’s contemporary culture. presents in a bilingual format. past and its exciting future. We BPL will collect unique and notable BPL will also expand its creative believe that the Library should work created in Brooklyn, as well arts programming for older and can be a leading source of as ephemera and photos. These adults through a partnership information about Brooklyn, items will supplement the Brooklyn with the non-profit Lifetime whether patrons are looking for Collection’s existing concentration Arts. From quilting and choral nineteenth-century maps of their on nineteenth and early twentieth singing to drawing and writing neighborhoods, images of a 1950s century historical materials. short stories, our programs help Brooklyn actress or books by patrons develop new artistic emerging Brooklyn authors. skills, express themselves The Library’s Brooklyn and interact with others. Collection brings local history BPL will continue to provide to life through maps, photos, invaluable humanities events for ephemera and the historical the borough. These efforts will Brooklyn Daily Eagle newspaper. 30 Brooklyn Public Library
  • 31. Brooklyn Connections Since 2006, BPL’s Brooklyn Connections program has helped middle- and high-school students develop important research and analytical skills while learning about the borough’s history. Students in English Language Arts and Social Studies classes complete a standards-based local history project, receive tours of the Brooklyn Collection (BPL’s special collection of Brooklyn- related historical documents) and enjoy direct access to the Collection’s original archival materials. Connections staff members visit participating public schools to provide in-class instruction and deliver document reproductions tailored to class projects. Additionally, students can receive after-school project assistance at the Brooklyn Collection. Teachers enjoy one-on-one planning sessions with staff and have the opportunity to attend professional development workshops. Brooklyn Connections has experienced significant growth—from serving 20 classes in 2007–2008 to 48 classes in 2011–2012. Since its inception, the program has reached nearly 4,000 students in grades 6 through 12, including students with special needs and English Language Learners. The initiative serves low-income and Title 1 schools, where 40% or more of students receive free or reduced lunch. Over the past five years, Brooklyn Connections has helped thousands of young Brooklynites develop a greater understanding of local history and build the critical-thinking skills needed for lifelong academic success. Become a lead the publishing industry. Also have access to elsewhere. When supporter of Brooklyn’s in 2013, the Library will open planning exhibitions, the Library creative community a writer’s room; this will be the will continue to give priority to the first step in creating a writer- work of Brooklyn-based artists, Brooklyn is one of the country’s in-residence program that will providing many new creative preeminent creative hubs, a place enable Brooklyn writers to work professionals with the opportunity where artists, writers, designers in dedicated, quiet spaces. to display their work. Through and performers come to live and We will leverage our extensive programming and events, the work. The Library is committed physical plant to establish Library will champion the work to expanding opportunities environments that can best of our borough’s many talented for professional development, support the creative community. individuals and help foster the collaboration and public In 2013, through a partnership development of Brooklyn’s next engagement for the borough’s with Spaceworks (a nonprofit generation of artists, writers, creative community. organization that creates long- performers and designers. In 2012, the Library began to term and affordable artist deepen its support of local writers rehearsal space), we will dedicate by launching the Espresso Book underutilized space at our Machine as a self-publishing Williamsburgh and Red Hook resource at the Central Library. branches for use by local artists. In 2013, the Library will This innovative program will create an advisory board that connect our patrons to new creative includes local authors to help resources while breathing new guide the development of new life into underutilized branches. services. We will also seek out At the Shelby White and Leon other organizations to enhance Levy Information Commons, we programming at our libraries will offer advanced computer by providing writing workshops software and digital design tools and classes on how to navigate that artists and designers may not Brooklyn Public Library 31
  • 32. 32 Brooklyn Public Library Photo © Philip Greenberg
  • 33. Present a welcoming and inclusive environment One of Brooklyn’s greatest strengths is its diversity. According to the 2010 American Community Survey, more than 37% of Brooklyn residents were born outside of the United States4 and nearly 46% of Brooklynites over the age of five speak a language other than English at home5. By providing English classes and conversation groups, as well as materials in more than 126 languages, Brooklyn Public Library is a source of support and information for new Americans. Yet despite our progress, there is still much work to be done. By expanding our bilingual programming, tailoring our services to meet specific community needs and improving the entire system’s capacity to communicate with speakers of other languages, we can continue to be a vital resource for our borough’s newcomers. The Library also strives to meet the needs of Brooklyn’s emerging communities, including veterans, persons experiencing homelessness, people with disabilities, and incarcerated and formerly incarcerated individuals, among others. By creating new partnerships with social service providers, strengthening our referral network, providing staff training and creating new ties within Brooklyn’s communities, we will make a difference for all Brooklynites. Key Initiatives 2012: Partner with the 2013: Launch outreach 2012: Provide four Center for Court Innovation 2013: Launch program services to support senior language translations to allow parolees to meet to help immigrants find citizens, immigrants on BPL online catalog with caseworkers in their skilled jobs and careers and emerging communities local communities 2014: Fully train all 2013: Expand Lifetime 2017: Fully implement staff on emerging Arts program for older language access plan communities and adults across the borough across BPL referral processes Brooklyn Public Library 33
  • 34. Strengthen library Career Library will spearhead These individual efforts will accessibility for immigrants a new program to help prepare lead to fully implementing an and connect immigrants with institution-wide language access All patrons, regardless of the jobs and careers that meet their and immigrant services plan language(s) they speak, should be abilities—particularly for those in 2017. This plan will include able to enjoy a high level of service who have not been able to apply establishing an expanded at local libraries. Brooklyn is now overseas training and credentials immigrant service volunteer one of the most diverse counties into meaningful jobs in the United program, installing signage at in the nation. According to 2010 States. By 2015, we will increase branches in multiple languages American Community Survey the number of English for Speakers and providing interpretation and data, over 948,000 of Brooklyn’s of Other Language (ESOL) groups translation tools to employees. residents are foreign-born6, and that we host to accommodate By being mindful of the needs of over one million residents—46% the top ten foreign languages immigrants and new learners of of the borough—speak a language spoken in Brooklyn: Spanish, English, we can ensure our libraries other than English at home7. Over Chinese, Russian, French Creole, reflect the diversity of our borough 583,000 residents are considered Yiddish, Polish, Italian, Bengali, and inspire all Brooklynites to limited English proficient8. Arabic and Urdu. Additionally, achieve their goals. A centralized plan of service we will identify ways to make our for immigrant communities will existing programs more relevant Provide programming and enable our staff members to better to speakers of other languages and services for older adults meet the needs of patrons. Our immigrants, including First Five immigrant services initiative Years programming for children, Brooklyn has the largest began in 2012, when BPL began literacy classes, and business and concentration of older adults in offering a robust online catalog career resources. New York City, with nearly 12% with translations in Spanish, of our population over the age of Chinese, Russian and French, and 659. With an age span of nearly in multilingual Common Core three decades, this population has collections. In 2013, BPL’s Business varying language, mobility, income, capabilities and needs. BPL will continue to develop and strengthen Lifetime Arts its programs and outreach to this population. In 2012, we began a Brooklyn has the largest concentration of older adults in New York City, a segment partnership with Lifetime Arts to that will continue to grow and challenge public service providers. Understanding introduce artist-led instructional and successfully responding to the needs of older adult customers will be critical arts programs for older adults, and to BPL’s future success. Partnering with Lifetime Arts has been a positive step in received strong customer and staff improving service to this constituency. The sequential arts programming series, feedback. In 2013, we will expand which includes social interaction opportunities, is building the Library’s capacity to these programs to additional deliver and sustain meaningful instructional arts programs for an aging population. locations and provide related staff Programs included quilting, poetry, drawing, collage, painting and singing, among development. By 2016, we will others, for the 55+ population. increase our Books by Mail service to homebound seniors from its In FY12, a series of 12 arts programs with more than 100 individual sessions took 200 current participants to 600. place in 10 branches, Central Library and senior centers across the borough. Most importantly, we will conduct Through this effort, BPL facilitated engagement among older Brooklynites, some of extensive outreach efforts to ensure whom lead very isolated lives. The programs were well attended and positively that older adults are aware of the reviewed by the participants. Lifetime Arts has secured a prestigious IMLS grant that programs and services available will support additional programs at BPL in FY13. BPL will continue to expand this at BPL. worthwhile program across the borough. 34 Brooklyn Public Library
  • 35. Brooklyn Public Library 35 Photo © Gregg Richards
  • 36. Persons by English Language Ability Brooklyn, 2010 Limited English Proficient Speaks (LEP) language 578,771 other than 25% Speaks English English at at home Home 1,250,028 English 47% 53% Proficient 1,082,443 503,672 22% Total Persons Ages 5 and Over: 2,332,471 Source: U.S. Census Bureau, 2010 American Community Survey-Public Use Microdata Sample Population Division-New York City Department of City Planning Limited English Proficient Population by Language Spoken at Home in New York City and Brooklyn, 2010 New York City Brooklyn Overall LEP 1,816,599 Overall LEP 578,771 Percent Percent Total 100.0 Total 100.0 Spanish 50.4 Spanish 35.1 Chinese* 16.5 Chinese* 20.6 Russian 6.3 Russian 15.0 French Creole 2.7 French Creole 5.5 Korean 2.6 Yiddish 4.9 Italian 2.2 Polish 2.5 Bengali 2.1 Italian 2.2 Polish 1.6 Bengali 2.1 Yiddish 1.6 Arabic 2.1 Arabic 1.5 Urdu 1.2 * Includes Chinese, Cantonese, Mandarin and Formosan Source: U.S. Census Bureau, 2010 American Community Survey-Public Use Microdata Sample Population Division-New York City Department of City Planning 36 Brooklyn Public Library