Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
2. First Page of Search Results
85% never
get off the
first page!
-Internet
Reputation
Management
Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com
3. Image courtesy of Reply MC
In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though only
7% of Americans believe their online reputation affects
their job search.
4. Why is Social Media Important?
•Facebook 901m users
•Twitter 400m tweets/day
•YouTube 4b+ views/day
•LinkedIn 161m users
•Google+ 100m users
•Tumblr 16b pg/vws
Logos courtesy of Aquaticus
6. 7 Ways to Advance Business
Using Social Media Marketing
1. Enhance Branding & Awareness
2. Protect Your Reputation
3. Enhance Public Relations
4. Build Community
5. Enhance Customer Service
6. Facilitate Research & Development
7. Drive Sales & Leads
7. Where Do You Start?
• Goal
• Tools, Research
• Routine
• Measure
• Adjust
• Persist
12. Leveraging Facebook
Edison Research &
Arbitron found 80%
of US social network
users prefer to
connect with brands
through Facebook
Image by Hubspot 27% of their time is spent on the News Feed!
13. Using Facebook for Business
1. Post frequently, once per day
2. Optimize Your Timeline as Storyboard
3. Ask Questions
4. Use Humor
5. PICTURES PICTURES PICTURES
6. Encourage Interactivity
7. Use Contests with Care
8. Use Calls to Action
14.
15. How Do They Do It?
• Listens to customers Encourages interactivity
• Creates a brand story Creative & fun
16. Facebook for Personal Brands
1. Understand your privacy settings
2. Once it’s out, it’s OUT there
3. Use different tools for different
purposes
4. Encourage boundaries (redirection)
5. Turn on subscriptions
6. Interest Lists
7. NOTHING IS PRIVATE
17. Using LinkedIn for Business
1. Company Profiles
-products & services with recomm.
-status updates
-career opportunities
-network connections to company
-multimedia
7. Post Events
8. Advertising
9. Analytics
18.
19. LinkedIn for Personal Brands
• Status Update
• Show Volunteer Positions
• Display Your Portfolio of Work, Apps
• Recommendations
• Advanced Search Functions
• Group Networking
• Answer Section
• Jobs Section
• Gather intel on Companies
• LinkedIn Today
20. Action Items to Advance
Your Personal Brand
• Perform a vanity search
• Own your own domain
• Post original content (blogs)
• Use social media appropriate for you
• Set up a schedule to monitor
• Complete your LinkedIn profile!
Read more at http://bit.ly/StartRepMng