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infographics
what
why

how
content
design

distribution
what
visual storytelling
as old as humanity
info renaissance
why
Trying to keep up with the information stream is
like taking a sip from a fire hose. Every day, we are
bombarded with thousands of messages,
marketing appeals, phone calls, emails, tweets,
alerts, text messages, and breaking news. The
average person is exposed to the equivalent of 174
newspapers full of information every day. How can
anyone keep up? According to Harvard Business
Review, many people today don’t even try. They are
simply overwhelmed. “There’s never been more
data at our fingertips, but most of us have trouble
making sense of that glut of information unless it’s
shaped into cohesive nuggets.”

People are more connected
Information is more complex

Effective communication is
less verbal, more visual
why

“people aren’t reading – they’re news snacking”
how: content
news

press releases

outcomes

spreadsheets

successes

presentations

training

sign-up sheets

educating

analytics

share your data
how: content
how: design
Visualize Me:
http://vizualize.me/
Turn a resume into an
infographic
in minutes
Ideas for use:
Make website bios more
interesting; new hire
announcements
how: design
TimelineJS:
http://timeline.verite.co
Create an interactive timeline
Ideas for use:
Replace static historic timeline
with interactive timeline that
includes video, pictures, other
interactive content
Create a timeline for a project
or program
how: distribute
post
embed

share & let share
link back

share your data: engage
sources
●

●

●

●

●

●

●

●

●

Truth In Movies – Funny Infographics (2011), from http://listsoplenty.com/pix/truth-in-movies-funnyinfographics
Infographics, definition (Wikipedia), from http://en.wikipedia.org/wiki/Infographic
Safe Baby Handling Tips (Sopp, David and Kelly, 2005), from
https://www.wrybaby.com/products/Details.aspx?p=893&c=90&g=all
Muni Metro map (SFMTA), from http://www.sfmta.com/maps/muni-metro-map

Pioneer plaque designed by Carl Sagan & Frank Drake (Wikimedia image), from
http://en.wikipedia.org/wiki/File:Pioneer_plaque.svg
Lascaux cave painting (Wikimedia image), from http://en.wikipedia.org/wiki/Lascaux#cite_notebbcnews_starmap-11
Ice Age star map discovered (BBC, 2000), from http://news.bbc.co.uk/2/hi/science/nature/871930.stm

Veterans Affairs: Painkillers (Center for Investigative Reporting, Infographic), from http://vaopiates.apps.cironline.org/
Why Do Infographics Make Great Marketing Tools? from http://unbounce.com/content-marketing/whydo-infographics-make-great-marketing-tools/

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Infographics

  • 2. what visual storytelling as old as humanity info renaissance
  • 3. why Trying to keep up with the information stream is like taking a sip from a fire hose. Every day, we are bombarded with thousands of messages, marketing appeals, phone calls, emails, tweets, alerts, text messages, and breaking news. The average person is exposed to the equivalent of 174 newspapers full of information every day. How can anyone keep up? According to Harvard Business Review, many people today don’t even try. They are simply overwhelmed. “There’s never been more data at our fingertips, but most of us have trouble making sense of that glut of information unless it’s shaped into cohesive nuggets.” People are more connected Information is more complex Effective communication is less verbal, more visual
  • 4. why “people aren’t reading – they’re news snacking”
  • 7. how: design Visualize Me: http://vizualize.me/ Turn a resume into an infographic in minutes Ideas for use: Make website bios more interesting; new hire announcements
  • 8. how: design TimelineJS: http://timeline.verite.co Create an interactive timeline Ideas for use: Replace static historic timeline with interactive timeline that includes video, pictures, other interactive content Create a timeline for a project or program
  • 9. how: distribute post embed share & let share link back share your data: engage
  • 10. sources ● ● ● ● ● ● ● ● ● Truth In Movies – Funny Infographics (2011), from http://listsoplenty.com/pix/truth-in-movies-funnyinfographics Infographics, definition (Wikipedia), from http://en.wikipedia.org/wiki/Infographic Safe Baby Handling Tips (Sopp, David and Kelly, 2005), from https://www.wrybaby.com/products/Details.aspx?p=893&c=90&g=all Muni Metro map (SFMTA), from http://www.sfmta.com/maps/muni-metro-map Pioneer plaque designed by Carl Sagan & Frank Drake (Wikimedia image), from http://en.wikipedia.org/wiki/File:Pioneer_plaque.svg Lascaux cave painting (Wikimedia image), from http://en.wikipedia.org/wiki/Lascaux#cite_notebbcnews_starmap-11 Ice Age star map discovered (BBC, 2000), from http://news.bbc.co.uk/2/hi/science/nature/871930.stm Veterans Affairs: Painkillers (Center for Investigative Reporting, Infographic), from http://vaopiates.apps.cironline.org/ Why Do Infographics Make Great Marketing Tools? from http://unbounce.com/content-marketing/whydo-infographics-make-great-marketing-tools/