1. Dell OEM CTO Summit
Information/Scheduling Guide

2. Global Event Marketing- 2 - Confidential
Contacts:
• Seynabou Cisse, Dell Events: 573-268-8239
• Josh Neland, Dell OEM: 512-422-1246
• Karen Siuda, Dell OEM: 512-963-5305

3. Global Event Marketing- 3 - Confidential
Time Session Speaker Room
7:30 – 8:30 a.m. Breakfast Hilton, Salon G, 6th Floor
8:30 – 8:50 a.m. CTO Welcome, Introductions Greg Davis (VP/GM, Dell Global
Commercial Channels)
Joyce Mullen (VP/GM, Dell OEM Solutions)
Ron Pugh (Americas GM, Dell OEM
Solutions)
Kathleen Schneider (Marketing Executive
Director, Dell Global Commercial
Channels)
Josh Neland (Technologist, Dell OEM
Solutions)
Hilton, Salon F, 6th Floor
8:50 – 9:40 a.m. The Evolving Role of the CTO Subi Krishnamurthy (CTO, Dell Force 10) Hilton, Salon F 6th Floor
9:40 – 10:30 a.m. The Cutting Edge of Analytics Link Jaw (Intel Fellow, Distributed
Analytics)
Hilton, Salon F, 6th Floor
10:30 – 11:00 a.m. Break, Move to Keynote Walk to Austin Convention
Center
11:00 – 12:30 p.m. Dell World Opening Keynote Michael Dell & President Bill Clinton Austin Convention Center
12:30 – 2:00 p.m. Lunch and Discussion with Michael Dell (Michael there from 1:10-1:30) Hilton, Salon G, 6th Floor
2:00 – 2:50 p.m. Security evolved: Advanced
Persistent Threats
Jon Ramsey (Dell Fellow, Dell
SecureWorks)
Hilton, Salon F, 6th Floor
2:50– 3:40 p.m. Mobile Computing Liam Quinn (Executive Director of
Mobility, Dell Office of the CTO)
Hilton, Salon F, 6th Floor
3:40 – 4:30 p.m. Customer Panel: Mobility Hilton, Salon F, 6th Floor
4:30 – 4:40 p.m. Break
4:40 – 5:30 p.m. Networking Activity Hilton, Salon F, 6th Floor
5:30 p.m. Break for Reception at Moonshine
OEM CTO Summit: Wednesday, Dec 12 – Hilton Hotel

4. Global Event Marketing- 4 - Confidential
Time Session Speaker Room
7:30 – 8:30 a.m. Breakfast Austin Convention Center, Hall 1
8:00 – 10:00 a.m. Dell World Day 2 Keynote Steve Felice & Special Guests Austin Convention Center, Hall 1
10:00 – 10:20 a.m. Break, Move to Hilton Walk to Hilton
10:20 – 11:10 a.m. Dealing with the Data Explosion Gaurav Chawla (Executive Director of
Storage and Networking, Dell office of
the CTO)
Hilton, Salon F, 6th Floor
11:10 – 12:00 p.m. Server designs for tomorrow’s
workloads
Robert Hormuth (Executive Director of
Server Architecture, Dell Office of the
CTO)
Hilton, Salon F, 6th Floor
12:00 – 1:00 p.m. Lunch Hilton, Salon G, 6th Floor
1:00 – 2:00 p.m. CTO Perspectives Rick Nucci (GM, former CTO, Dell Boomi) Hilton, Salon F, 6th Floor
2:00 – 2:15 p.m. Summit Wrap Up
2:15 – 4:00 p.m. Solutions Showcase Austin Convention Center
4:00 – 5:00 p.m. Dell World Wrap Up with special guests Steven D. Levitt and Stephen J.
Dubner
Austin Convention Center
OEM CTO Summit: Thursday, Dec 13 – Hilton Hotel

5. Global Event Marketing- 5 - Confidential
Wednesday Welcome - Executive
Introductions
• 8:30 AM – Ron Pugh takes the stage, welcome the room,
give an introduction to why we have assembled. (5-10
mins)
• 8:40 AM – Ron introduces the rest of the executive
team (Joyce, Dan, Joe, Greg, Kathy) to the audience and
allow them a minute each for quick introductions
• 8:45 AM -- Ron calls up Joyce for a few words (5 mins)
• 8:50 AM – Ron hands off to Josh Neland to get the
event rolling

6. Global Event Marketing- 6 - Confidential
Attendee profile
• We will have 43 people in attendance. These are CTOs and
senior level technologists. Though mostly coming from
SMB’s, there will be folks there from Honeywell, Siemens,
Teradata and Unisys.
• They will be discussing trends and issues that directly
impact their worlds as the decision makers for what
technologies go to market.
• Unlike CIO’s responsible for managing costs, these attendees
are the ones directly responsible for uncovering
opportunities to drive new revenue streams for their
companies.
• This is an NDA event where both attendees and presenters
from Dell’s Office of the CTO will speak candidly about the
issues they face and the futures of their technologies.

7. Global Event Marketing- 7 - Confidential
Key Attendees
Dr. Ratinder Paul Singh Ahuja - CTO & VP, Network, Cloud and
Content
• Dr. Ahuja serves as the CTO & VP for the Network Business Unit
at McAfee/Intel, where he is responsible for technical
innovation and strategy for products in the Network, Cloud
and Content space. In his current role, Dr. Ahuja engages and
guides in areas such as patents and technology, engineering, pre
sales and post sales activity, customer boards and analysts
briefings.
Brian Andersen - Manager, Analytic Platform Engineering
James Thompson, Engineering VP, CTO
• Jim is responsible for the design, development and support of
the ClearPath Libra line of mainframe computer systems. He
manages the hardware, software and system design teams
driving innovation with the aim being tightly integrated
hardware and software solutions within the ClearPath
product line.

8. Global Event Marketing- 8 - Confidential
Key Attendees
Kevin DiMichele, Director, Cardiology Imaging IT
Eric Hoell - SVP Operations/Product Development
• Eric brings more than 22 years technology experience within the
Point of Service, retail, and customer facing applications area
Eric leads Production, Field Operations, and Product
Development including Quality Assurance and Regulatory
Compliance.
Kamel Shaath – CTO
• Kamel manages and leads product development efforts and
oversees research and development for all KOM products and
solutions Kamel also manages the entire technical arm of KOM
from professional services to technical support and aligns
product direction with customer input and feedback.
Tom Thornton - International Segment Leader
• Tom works with the control systems teams to differentiate
growth business opportunities for Honeywell in supply chain
management, information solutions, control systems and
physical security market spaces.

9. Global Event Marketing- 9 - Confidential
Michael greeting outline – Wednesday: 1:10-1:30
• Welcome
– Thank you all for attending the OEM Solutions CTO Summit.I hope you are enjoying the discussions so far.
• As thought leaders in your industries, it was Joyce and team’s goal to gather thought leaders from
within Dell to discuss the issues you face and the innovation you’re driving in your companies.
– Mention of discussion completed and those still to come.
• Last year’s successful CTO Summit made clear to us the value of an event targeting you, the technology
decision makers, especially during this time of transformation for Dell as we move away from our
hardware-centric roots toward a more software-oriented solutions model.
• Acquisitions.
– Our commitment to this transformation is illustrated in our recent acquisitions such as Quest, WYSE, Force10,
Make Technologies to name a few. We’ll continue on this strategic path to help you streamline streamline
development of your own innovation and speed your time to revenue.
• Incredible time for Dell
– We continue to augment our service and technology portfolio includes everything from thin-client to virtualized
environments and cloud computing – almost all of which can be customized to meet your specific needs as you
develop solutions for your own customers. The possibilities are endless.
• Benefits.
– The technologies we are working with you to develop lower the total cost of ownership, mitigate security and
quality risks and make it possible to store, process and manage massive amounts of data in ways we haven’t seen
previously. We develop new technologies based on your direct feedback. Whether it’s the front-facing ports or
NEBS-compliant features of our 12G PowerEdge servers, your opinions matter.
• Q&A

10. Global Event Marketing- 10 - Confidential
Ron Pugh Welcome Talking Points
8:30 AM-8:40
• It’s my great pleasure to welcome you all to the 2nd Annual Dell OEM Solutions CTO Summit. This
year, we again have two days packed with interactive sessions that address the hot topics and issues
you face as industry leaders.
• You’ll enjoy in-depth discussions with our presenters as they share their insights and then turn the
floor over to you to dissect key trends from big data and mobility to storage, cloud, appliances
and security.
• This event is the only one at DellWorld targeting technology decision makers focused on driving
revenue for your organizations. We understand the unique opportunity this affords us and are very
excited about making this Summit both possible and successful.
• As you spend this time networking, discussing and strategizing, we hope you’ll leave with some of
the keys you might need to help you drive your next innovation.
• And now, I’d like to introduce the executive team from Dell OEM and our Global Channel Team.
8:40 AM-8:45
• Joyce Mullen is the Dell OEM Solutions VP and GM. (Joyce: 1min); Dan Hand is our West Sales Director
(Dan: 1min); Joe Maloney is our East Sales Director (Joe 1min); Greg Davis is the VP and GM of Dell’s
Global Commercial Channel (Greg: 1min) and Kathy Schneider our Executive Director of Global
Channel Marketing.
8:45 AM-8:50– Now I’ll turn the floor over to Joyce for her welcome.
8:50 AM – Thank you, Joyce. And now I’ll turn things over to Josh Neland, our Technology Evangelist and
your event emcee.

11. Global Event Marketing- 11 - Confidential
Joyce Mullen Welcome
• Thank you, Ron.
• Welcome to this year’s OEM CTO Summit everyone. We’re thrilled to have all of you
here today as we bring together some of this industry’s top thought leaders to
discuss the very real issues you face everyday.
• This is an exciting time for you as those responsible for driving new technology
strategies (and their subsequent revenue streams) for your companies.
• And, it’s an exciting time for Dell. This company is committed to bringing all the
resources you need together so your relationship with us delivers everything you
need. We continue to acquire companies on the cutting-edge of their industries like
Quest Software, WYSE, Force10 and Make Technologies, to name a few. As we do this,
Dell OEM continually reassesses its product and services portfolio and grow our
capabilities.
• Opportunities for significant market disruption are everywhere. Whether you’re
thinking about moving into the cloud, developing your mobile strategy or laser
focused on how you’ll manage your data, we can help you bring something
completely innovative to your customers in less time and at a lower total cost.
• No matter what vertical market you serve or how your solution works, many of you
face similar challenges. We hope these conversations bring some of those challenges
to light and perhaps yield real world solutions.
• Thank you and have a great Summit.

12. Global Event Marketing- 12 - Confidential
Greg Davis Welcome
• Hi everyone. Welcome to the CTO Summit. I’m Greg
Davis, Vice President & General Manager of Global
Commercial Channel. I’ve been in technology and IT
roles for more than 17 years. In my role with GCC, I am
responsible for building and growing Dell’s global
channel business.

13. Global Event Marketing- 13 - Confidential
Kathy Schneider Welcome
• Good morning, I’m Kathy Schneider, Dell’s Executive
Director of Global Channel Marketing. I’ve been with
Dell for 14 years and I lead the partner marketing
team in the Americas, in EMEA, and two teams in APJ –
one focused on channel programs and operations, and
one on marketing.

14. Global Event Marketing- 14 - Confidential
Salon F Layout – Meeting Room

15. Global Event Marketing- 15 - Confidential
Salon G layout – Michael Dell address
• This room of about 43 customers with about 15 Dell
folks (60 people max ).
• This will be a plated lunch with only 8 tables of 8.
• The size of the room does not warrant microphones.

16. Global Event Marketing- 16 - Confidential
Full attendee list
First Name Last Name Company Job Title
Ratinder Ahuja McAfee
Corp
CTO VP
Brian Andersen Teradata Manager,
Analytic
Davin Baker Solera
Netw orks
Director of
Product
Thomas Borrel BlueCat
Netw orks
VP Cloud
Virtualizatio
Jack Brickey RGB
Netw orks
VP
Engineering
Thomas Burkett Harris
Corporation
Product
Manager
Carlos Cabello Tibco Vice
President of
John Carroll Creative
Strategies
President
Jason Collier Scale
Computing
CTO
Kevin DiMichele Siemens
Healthcare
Director,
Imaging IT
Adam Drobot OpenTech
Works, Inc
Chairman
President
Jamie Edw ards NextIO, Inc. VP
Engineering
Bob Erdman Amcom
Softw are
Director,
Emerging
Jonathon Feit Beyond
Lucid
CEO
Aaron Ferguson StrongMail
Systems
Director, IT
Operations
Rad Hernandez Life
Technologie
Assc
Director,
Eric Hoell SoloHealth,
Inc
SVP
Operations
Richard Hyatt BlueCat
Netw orks
CTO / Co
Founder
Arturo Iglesias Transtelco
Inc.
CTO
Andy Johnson Harmonic
Inc
Director,
Operations
Claire Johnson Telecommu
nications
Producer
Jatinder Kaeley Pivot3 VP/GM
Services
John Keever ILS
Technology,
Exec VP
CTO
Paul Kraus Solera
Netw orks,
VP of
Engineering
Joe Levy Solera
Netw orks,
CTO
Jake MacLeod Gray
Beards
President
Tim McQuillen StrongMail
Systems,
CIO/Founde
r
Nik Moissiadis Adtech
Global
VP
Engineering
Abe Nejad Telecommu
nications
Anchor
Ken Ross Horizon
Softw are
Sr. VP of
Applied
Heath Schexnider Bitcentral,
Inc.
Vice
President,
Alex Seton Solera
Netw orks,
VP of
Business
Kamel Shaath KOM
Netw orks
CTO
Barry Silvester Teradata
Corporation
Manager,
BAR
Greg Stinson Amcom
Softw are
CTO
Jesse St. Laurent SimpliVity Director of
Technology
Kevin Suitor Exinda VP,
Customer
James Thompson Unisys TCIS Engineering
VP CTO
Tom Thornton Honeyw ell
International
Segment
Leader
Greg Veres Exinda
Netw orks
VP
Engineering
Bret Weber Data Direct
Netw orks
Chief
Architect
Brian West Telecommu
nications
Interactive
Media