Business Company Profile Keshava Technology Inc

Company Profile

of

Keshava Technology Inc

Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto ,
Copyright © (2009 - 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 –
www.keshavatech.com

1. Business, Administrative & Contact Information

a) Business name: KESHAVA TECHNOLOGY INC

b) Business type: Incorporated Company in Ontario

c) Tel: 647 725 2652

d) Fax: 416 907 1523

e) E-mail: info@keshavatech.com

f) Cell: 647 725 2652

g) Physical address: Keshava Technology Inc., (Web Development and
Internet Marketing Co.) , 1 Yonge Street,Suite: 900, Toronto, M5G 1Z3

h) Postal Address: Keshava Technology Inc., (Web Development and Internet
Marketing Co.) , 1 Yonge Street,Suite: 900, Toronto, M5G 1Z3

i) Website : http://www.keshavatech.com/

j) Business model

We offer cutting edge custom solutions for your strategic, creative and technological

needs. Our business model includes providing services such as mobile application

development, website design and engineering and, on-line marketing strategies. Our

purpose is to help our clients understand and harness the power and possibilities of

technology and the internet.

Keshava Technology Inc - Custom Web Development Toronto & Internet Marketing Company Toronto , Copyright © (2009
- 2012) - All Rights Reserved. 1 Yonge Street, Suite: 900, Toronto, M5G 1Z3 – www.keshavatech.com

2. Introduction

Company History

Keshava Technology Inc was started by "Mani Nagappan". He has an extensive

experience of working in top software companies for 12 years as Project Manager,

Onsite Coordinator, Technical Lead and an Architect.

It is a Toronto based leading provider of information technology, Web Design, Mobile

application development, Software Development, IT consulting and business process

outsourcing Service Company. We have more than five years of experience in website

development, software enhancement, small business team building, internet

marketing tools, retail web products and search engine optimization solutions.

What the company does

We mainly target Medium Size - IT Companies and understand their business needs

in order to provide them with the best web design and internet marketing solution.

Tell Us Your Business Goals and We Will Help You Meet Them Through a Custom Designed

Website.

Our websites are designed to:

Increase organic and targeted website traffic to your website

Improve conversions, capture more leads and increase sales

Look better than your competitors


We also provide Internet Marketing Consulting Services to:

Help You Get Targeted Traffic,

Top Search Engine Rankings

Improve Your Conversions

Strategy:

The company was formed with a vision of becoming an internationally respected

corporation in Information Technology Solutions and in Software Development. Due to

its consistent efforts Keshava Technology Inc holds a leading position universally as

Internet Marketing Canada and Web Application Development Company.


Mission:

Our mission is to combine Global technology and Internet Marketing leader to create

an efficient product to make all our clients to become successful Employer and make

their employees to feel proud to work in their company with the quality of work we

deliver with Integrity.

Values:

We strongly believe that there is a direct correlation between the financial success of

the company and its impact on the society. Hence, we aspire to give Employment to

1000's of people worldwide for our clients’ deliverables in Software development and

Internet Marketing tools.

3. Business goals & objectives

Internet marketing campaign goals require thorough planning. We are highly specific

when we decide on our marketing goals, objectives and strategies to build a winning

marketing campaign for our clients within reasonable cost.


How we can help our customers achieve their goals through internet marketing

1. Increase Targeted Traffic

2. Increase Sales: through strategic online marketing

Evaluate your site usability,

Review/optimize the code,

Make sure your information architecture (IA) is well organized and makes

sense for your industry and users,

Review conversion funnels for user-friendliness,

Enact a standard for the content and voice,

Make sure search engine optimization best practices are in place,

Have a strong call to action, etc.

3. Become a Resource / Authority

4. Increase Your Online Visibility


5. Establish Your Company in Local Search

6. Establish Your Brand/Business in Social Media: Some basic Medias we use to get
you started with building up your campaign to meet your social media objectives
and goals: Video sites, Photo sharing sites, Event listings, Blogs, Twitter,
Facebook, Find the niche communities in your industry

7. Branding: Competitive Review and Analysis, Online Reputation Management,
Manage your online reputation, Plan Your Goals and Get Started with Your
Campaign

4. Business strategy

Our strategy is to follow Software Development Life Cycle in order to make sure that we

meet the preset goals and activities within timeline, budget, quality and standards.

We also have Strategy Experts who can help you in building and implementing website

Strategy. For that we have Full Time Marketing Analyst and Full Time Writers for your

Content Optimization. We also provide with Business Growth System (BGS) with

Automation.

5. Economic intent

We tend to help our clients by the following ways:

Increase your number of customer and get more people to buy from you.

Increase the average transaction sale and sell more to them.

Increase the frequency of purchase and encourage repeat sales.

Lower your expense and spend less money by improving your return

on investment (ROI).


6. Business concept

We are process oriented company which helps us to see things with the clients’

perspective and offer them a value proposition. Our atomically approach to global

delivery to the service delivery enables us to provide the right talent at the right time

and place to meet our clients involving business technology requirement .

7. Products &Services

Internet Marketing Services

We have a dedicated team of consultants which will develop an effective Internet

Marketing Campaign which will incorporate your business objectives. The internet

offers various opportunities to:

Promote new products and events

Sell products and services

Create brand awareness

Research your target market

Establish business connections

Increase customer loyalty

Our Internet Marketing Services

Conversion Marketing: Getting people to visit your site is the first step. But if you are

running a business you need to convert these visitors into paying customers. Turning


visitors into customers is an art that requires insights into the visitors’ behaviour and

the technical possibilities of making your website as user friendly as possible.

SEO Copywriting: SEO Copywriting is all about increasing readability. Visitors and

Search Engines both want to determine, what a page is about. Good copywriting is

about having a clear structure, compelling headlines and useful content. By adjusting

your language to the right search terms you can then increase your rankings.

Link Building: Search engines judge websites by the links that lead to them. A link to

your site is like a vote for it, but it is not only the quantity but also the quality that

counts. Being associated with the right websites via links is vital to your website’s

rankings. If you link incorrectly or choose the wrong website search engines will

penalize you. Through our research and our resources we are able to set up powerful

link strategies for our clients.

Web Development Your Internet Marketing campaign starts with a functional website.

We craft websites with a holistic approach to Internet Marketing in mind. With your

input we can build a website that satisfies all your needs and performs well in organic

searches.

Local Search Marketing: Google Places is a feature that helps web users to find local

businesses online. Google Places is becoming increasingly integrated into organic

search results and even influences organic rankings. By optimizing your Place Page you

can give prospective customers information about your company and product. An

optimized Place Page is also mandatory part of your SEO campaign as it will boost


Search Engine Optimization: This is the “organic” (unpaid) way of climbing up the

Google ranking through the effective use of specific keywords, site optimization and

link building. Performing well in organic search rankings is a great way to increase

web traffic, instil confidence and drive conversions.

AdWords Management: AdWords is Google’s paid advertising option. These ads display

as “sponsored links” on Google results pages. Using this Pay per Click (PPC) system can

deliver immediate results if executed correctly. PPC advertising will bring your target

market to your website and convert visitors into customers.

Social Media Marketing: Social media platforms such as Facebook, Twitter, MySpace,

blogs, YouTube (etc) are becoming an integral part of modern day communication. If

you want to build your brand through a personal platform, plugging into this powerful

channel is the best way to do it. We can help you promote your products and events,

making a personal connection with your clients and doing valuable market research at

the same time.

All of these Internet marketing services will allow you to achieve an effective Internet

marketing campaign to meet your company goals and objectives. We believe the future

of advertising lies in the web and possibility to track your advertising budget is the key

to making your company grow.

Our Internet Marketing campaigns are fully customizable and are tailored to your

companies needs and objectives and our satisfied clients are a testament to the success

of the Internet marketing services we offer. We will only practice ethical and effective


SEO techniques which we have researched and developed. These techniques are there

to create an affordable and effective Internet Marketing strategy for your company.

If you are interested in our services or would like to have your website analysed please

feel free to contact us.

Value proposal:

a) Helps you drive traffic to the website and help you convert more prospects into

actual clients.

b) Personalized campaigns keep email marketing relevant to the recipient rather

than random one–off mails or calls which in turn will helps convert more

prospects into clients.

c) Attract new customers by engaging them through landing pages and social media

campaigns.

d) Capture valuable data on potential customers

e) Optimize your marketing ROI with data analytics.

Web Based Applications:

We provide web based solutions to clients located across the globe.

We strictly follow Software Development Life cycle process for all our projects to make

every project a success with timeline, budget, quality and standards.

We have delivered promising web sites to our clients with different requirements.

Value proposal:

a) Cheaper and Flexible: The Internet is extremely different from print advertising

in that space is cheap, your advertisement is accessible for a longer period of

time, the content can be changed without having to ask someone to do it for you

(if you use a content management system) and you can potentially reach a wider

audience.

b) Market Expansion: The Internet has allowed businesses to break through the

geographical barriers and become accessible, virtually, from any country in the

world by a potential customer that has Internet access.

c) Diversify Revenue Streams: A website is not just a medium for representation of

your company; it is a form of media from which everybody can acquire

information. You can use this media to sell advertising space to other businesses.

d) 24X7X365: No more turning customers away when it’s time to close shop,

putting up a note saying closed for public holiday , or leaving an irritating

message on your answering service specifying your trading hours, tell them to

visit your website for information they are looking for. Website provides

flexibility to pay and purchase anytime.

e) Offer Convenience: It is far more convenient for a person to research a product

on the Internet than it is to get in a car, drive somewhere and look for or ask

someone for information on a product. The potential customer can visit your

website whenever they like in their own privacy and comfort, without the

stresses and distractions that exist in the real world .Website is a self-service

medium.

f) Improve credibility: A website gives you the opportunity to tell potential

customers what you are about and why you deserve their trust and confidence.

In fact, many people use the internet for pre-purchase research so that they can

determine for themselves whether a particular supplier or brand is worthy of

their patronage, and won t take them for a ride.

g) Growth Opportunity: A website serves as a great place to refer potential

investors to, to show them what our company is about, what it has achieved and

what it can achieve in future.


Mobile Applications Development:

We have a dedicated team of mobile application development experts to help your

business go mobile across broad range of mobile devices including iphone, ipad and

Android. We go an extra mile to provide your users with friendly app experience. Every

app is build according to mobile best practices and latest coding standards.

Value proposal:

a) Mobile marketing is the most powerful media ever invented.

b) Mobile application helps you target nearly four times the number of users than

the laptop users

c) Let you send instant messages to your customers, push notifications are read

97% of the time.

d) Let your customers share information about you to their friends thus increasing

your business

e) Let you promote special business events and sales.

f) Make it simple for your customers to connect with you.

g) Help you track your success through number of downloads of your app.

8. Management & Ownership

Keshava Technology Inc is an Incorporated Company Started in Jan 15th 2009. It was

registered with Single 100% Ownership as Director by “Mani Nagappan" with Federal

Government of Canada.

9. Current Customers and Projects:

Current Customers
1. InnFlyer – Mobile Apps for a SME.

Current Projects
1. Innflyer Mobile application: This application allows mobile
(iPhone/Android) and iPad users to search nearby restaurants, get offers, get
direction to restaurant, and check whether it’s currently open/closed and lot
more. User can download latest offers and flyers through the application.


10. Completed projects

Our Customers:

We have done some of the most challenging projects in the past.
One of them is with Childrens Arts Theatre School. Refer to the

link: http://www.catsdrama.com/

We built a custom content management system from scratch that allows out of

the box business logic modifications.

Allows complex modifications to be applied by the users without a

developer changing their code manually.

Our customized CMS also allows users to manage and conduct their day-to-day

business in an easy-to-use fashion.

Create monthly and annual reports of the business and added the

required functionality for complicated billings and class scheduling

issues.

“Keshava Technology Inc - They have strong technology team in
Toronto with managing tasks properly as per the project timeline and
standards. They developed our Project to convert from Ruby on Rails
to site in PHP and Mysql within 4 months.” - Ernie, Business Owner,
Brampton - wwww.catsdrama.com

Unique Strategies used for Clients.

We work very closely with Infusion Soft in order to Implement unique

marketing strategies for Small and Medium Business:


So the main steps for Email marketing campaign are in Customer Lifecycle are:

Attract Traffic:

Attract the potential customers to the main website of Keshava Technologies. In

order to attract use great content like webinars, case studies explaining how we

have been helping our customers in past, interesting blogs catering to

particular customer segment and various white papers.

Capture New Leads:

Motivate the potential leads to sign up to receive your content. Include opt-in

language in your Web form to target customers in multiple geographic locations.

Nurture Prospectus:

Create a consistent, valuable nurture campaign with automated,

personalized follow-up messages.


Convert Sales:
Turn browsers into buyers with e-commerce tools and an effective

lead management strategy.

Delivery and Satisfy:

Then we have to make sure that we deliver on what we promise and excel the

expectation set by customers. We have to provide them with value

proposition. We go above and beyond to really wow your customers.

Upsell Customers

In order to keep the momentum going we have to develop a long-term

upsell strategy to help grow recurring revenue over time.

Get Referrals

Encourage referrals with a great customer and partner referral program.

11. Client Testimonials:

"They gave us very good technology solutions which saved lot of
our project time and Money". Wayne Davis - BlackLight Marketing
Solutions

"Their estimation and process they follow throughout the project
made our project very successful with quality, standard and pricing"
Aaron Andrews - New Horizons Training institute


“Keshava Technology Inc - Mobile Application Development team
developed our mobile apps for our Retail Industry with our expected
quality, timeline and budget. For mobile Apps QA testing is what
needed most. They have dedicated testing team to do all the testing
and deliver product as expected” Smith Alfred, Toronto Retail
Business owner.

“Keshava Technology Inc - Software and Web Development Company
developed our content management system in Joomla. Excellent
technology team to work with Quality, Process and Standards.”
Allap, New York, United States,

“Keshava Technology Inc - Internet Marketing Company did the
Search Engine Optimization for our company. They increased our web
presence to 24,225 visitors per month in google. I appreciate their
service and recommend their service to all.” Alena Mertova, Toronto,
Canada

Keywords Optimized : Kitchen Backspash Toronto and more.
DAN,Director/CEO, Stonemasters.ca, Toronto, Canada.
http://www.stonemasters.ca

"Keshava Technology Inc – SEO Company did the Search Engine
Optimization for our company. They are taking care of all our Online
Marketing for all our websites. Within 4 Weeks of their work we got
250% increase in Traffic in Google. I tried 3 companies before Keshava
technology on SEO. But Keshavatech are over delivering than
expectation with good customer support." Keywords Optimized :
Childrens Arts Theatre and more.

Mark Manthei , Business Owner since 1950, Toronto, Canada.
http://www.Catsdrama.com

Following videos will give your better insight regarding the company:

https://www.youtube.com/watch?v=co-9iAx6FX8

https://www.youtube.com/watch?v=1VKmVvYqK94

https://www.youtube.com/watch?v=-wqaWlvRJHM&feature=relmfu

Follow us on Social Media networking websites for regular updates:

https://twitter.com/keshavatech

https://www.linkedin.com/company/keshava-technology-inc

http://www.youtube.com/user/keshavatech

Thank you for taking the time to go through this business profile. If
there are any questions or comments, please feel free to contact us at
info@keshavatech.com and visit our Website http://www.keshavatech.com


Business Company Profile Keshava Technology Inc

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Business Company Profile Keshava Technology Inc