Brand Building

2. What Creates a BIG
Brand?

3. BRAND –
Collectively
what PEOPLE
SAY, FEEL and
THINK about
your
product, service
s and company.
3

4. A STRONG
BRAND –
A collection of
coherent ideas
and
experiences(?)
with a product or
service over
time.
4

5. A GREAT
BRAND –
A great
STORY…
mostly written
by the people
outside your
organization!
5

6. CREATING A
GREAT
BRAND-
Campaign or
Commitment?
6

7. CAMPAIGN-
Changing the
core brand
message to fit
to what people
want to hear
TODAY so that
they buy your
product or
services. 7

8. CAMPAIGNING-
Marketing for
Short term gains.
Leads to a constantly
changing STORY
People not sure what
to think of you?
8

9. CAMPAIGNING-
You don’t really have
a brand!
You have a product or
service with some
potentially interesting
Marketing…
With no LOYALTY. 9

10. COMMITTING-
Building your
brand on core
principles that
NEVER change.
Marketing for long
term GROWTH.
10

11. COMMITTING-
Creating an
coherent
collection of
brand ideas and
experiences over
time.
This creates Brand Loyalists. 11

12. So how do we
start?
12

13. Baby Steps-
- Do I know my brand?
- Do I believe in my
product or service?
- What about my
employees?
13

14. Baby Steps @PAPAM
A Case Study on Employee Behavior A Case Study conducted by
Source: Internet Tim Cohen – Google Sales Professional
Active Employee Connect Active Customer Connect
Program (AECP™) Program (ACCP™)
14
14

15. Baby Steps-
- Auxiliary
products, snapshot
services.
- Filling the (in)significant
gap
- Target Audience
15

16. Baby Steps @PAPAM
• First of its kind – provides a medium for users to stay connected with their fri
family by sending personalized Greeting Card without visiting a card shop
• Users can chose, design, write as per their choice and place an order to sen
physical address anywhere across the globe
On-Demand, On-Time unique products in minimum effort resulting in m
Products • Personalized Posters
• Personalized Greeting Cards • Personalized Bookmarks
• Personalized Wedding Cards • Personalized Calendars
• Personalized Invitation Cards • Personalized Unique Gifts

17. Baby Steps @PAPAM

18. Baby Steps @PAPAM

19. The bigger Picture-
- The bigger value
proposition
- Filling the (in)significant
gap
- Creating the market
- A great vision.. 19

20. Bigger Picture @PAPAM
A comprehensive Employee Connect Program aimed at
Creating loyal employees.
Employee behavior is driven by purpose, from the
achievement of a financial goal to an emotional state
of happiness.
We believe success is maximized when a well-run
formalized program is aimed at creating emotional
connect with employees.
20

21. Bigger Picture @PAPAM