1. How to Build Links Which Look Natural… Kevin Gibbons, Director of Strategy – SEOptimise @kevgibbo

2. Panda update = old link building tactics devalued further

3. If it’s unnatural, it’s likely to stand out!

4. So what should you be doing instead?

5. Old tactic: directory submissions

6. New tactic: targeted competitor analysis

7. Old tactic: article marketing

8. New tactic: guest blogging

9. Old tactic: PR distribution

10. New tactic: creative content which creates buzz

11. Old tactic: email link requests

12. New tactic: telephone link building

13. Old tactic: blog/forum comment spam

14. New tactic: build quality profiles

15. Old tactic: build “dofollow” links

16. New tactic: build nofollow links which send traffic

17. Old tactic: top 10 list blog content

18. New tactic: infographics

19. Old tactic: buying links

20. New tactic: widgets, plugins & badge campaigns

21. Old tactic: high volumes of content

22. New tactic: ebooks & whitepapers

23. Old tactic: topical news blogging

24. New tactic: long-lasting video content

25. Summary: think like Matt Cutts – what would he do next?

26. Thank you Please follow me on twitter: @kevgibbo & subscribe to www.seoptimise.com/blog