Long Tail Keyword Research - SMX Advanced London 2011
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Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011
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Long Tail Keyword Research - SMX Advanced London 2011
- 1. 10 steps to target long-tail traffic Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo
- 2. How do you optimise for long-tail when…
- 3. How important is long-tail traffic? Source: Hitwise
- 4. What is the value of long-tail traffic? Source: Elliance.com
- 7. 1) Find common search trends
- 8. 2) Answer FAQs within your niche
- 9. 3) Pick out popular themed keywords
- 10. 4) Use segments to analyse long-tail terms
- 11. 5) Use PPC & impression share data
- 12. 6) Use multiple tools to verify results
- 13. 7) Estimate average click through rates
- 14. 8) Use Excel to predict traffic values
- 15. 9) Filter keywords into themed groups
- 16. 10) Don’t overthink it & go too long tail!
- 17. Bonus tip: you need more than automated content now
- 18. Thank you & any questions? Please subscribe to: www.seoptimise.com/blog And follow me on Twitter: @kevgibbo