This document discusses social media strategies for the Nordic region. It recommends taking a consumer-led approach by focusing on human engagement, understanding what type of content and topics resonate best with your audience, and building a content strategy around those insights. Successful strategies leverage different social channels to build audiences and create shareable content that grows organically. The key takeaways are to think holistically about consumers rather than just social media, find what resonates with your audience, and build your own engaged social following.