1. The 4-Hour Affiliate Week… Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo

2. Business vs Affiliate – what ’ s the difference?

3. Would a panda slap this man?

4. A business has a registered office

5. An affiliate site is run out of something like this

6. Or hopefully, this…

7. A business is a registered company

8. An affiliate likes to keep a low profile

9. A business has staff

10. An affiliate doesn ’ t

11. A business generates natural media attention

12. An affiliate has to build links which look natural

13. A business has an active blog or news section

14. An affiliate site has sales pages

15. So how can you make your affiliate site look like a business?

16. Be creative

17. Pitch your best PR ideas to journalists

18. Write stories which reporters are looking for

19. Learn about SEO – just don ’ t become a ninja!

20. Create a content strategy to target top-converting keywords

21. Hire copywriters to create great/unique content

22. Remove low quality & duplicate content

23. Build & manage online reputation via social

24. Build trust factors

25. Register a limited company

26. Get a virtual office address

27. Find high-quality bloggers

28. Write content for guest blog posts

29. Participate in forums & blogs

30. Hire a professional designer

31. Hire a developer

32. Build a scalable team

33. Run a survey & collect data

34. Hire a great infographic designer