The slideshow used in the Allen Recruitment LinkedIn webcast on 21st March 2013.

1. LinkedIn Webcast in partnership with Allen Recruitment
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2. Brian Cunningham
Director
Allen Recruitment Consulting Ltd
Anna Ketterick
Relationship Manager
LinkedIn Talent Solutions EMEA
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3. My Profile
 Director of Allen Recruitment Consulting
– Since 2002
– Prior to this worked in IT
 Programmer to CTO
 12+ years
 Accidently fell into recruitment
 Responsible for Senior Level Recruitment and Business Development at Allen
Recruitment
 Specialising in the IT industry:
– Technical through to business roles, junior to senior
– Offices in Dublin and Cork
– 12 fulltime recruiters, 4 Contract Recruiters
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4. Our Challenges
 Job Boards are not delivering as they used to
– Clients are using the same job boards
 IT Market in Ireland is primarily passive
 Clients are reaching out to recruitment agencies later in the process
 Stronger competition in the IT industry
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5. Why ?
1. Differentiate:
 From clients
 From competitors
2. Stand out in a congested market
 Leverage our IT background
 Showcase our quality
 Position ourselves as ‘agency of choice’
3. Reach passive candidates
4. Develop our Employer Branding
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6. LinkedIn Jobs
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7. LinkedIn Recruiter tool
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8. LinkedIn Career Page
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9. LinkedIn Media
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10. InMail: LinkedIn internal messaging
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11. Groups
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12. Company Followers
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13. Benefits and Results
 LinkedIn delivers the same number of applicants as our top Job
Board
– Had internal push back from senior / old school recruiters
 Daily direct response
– From passive candidates
– From other candidates
 An offer sourced through LinkedIn is 50% more likely to be
accepted by a candidate then from a job board
 Leveraged as a business development tool
– Different avenue than cold calling with all other agencies
– Follow up call get answered
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14. 8 Tips & Tricks on LinkedIn
1. LinkedIn is not a magic wand
– It takes work and time to get results
– Merge all LinkedIn products to get the solution
you need
2. ‘You only get out what you put in’- Brian
Cunningham
3. Do not use it as a job board
4. Define your target audience and ensure they
are on LinkedIn
5. Engage with your target candidates
6. Think about the inMails you respond to – write
yours the same way
7. Make sure all your employee update their
LinkedIn profile
8. And…
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15. 8th Tip: True Story
8. Use LinkedIn in conjunction with your own database
– Recently found a CTO candidate through LinkedIn
– Turned out I talked to him 13 years ago and had his details on our
database
– His mobile number still worked
– He is starting next week!
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16. Questions?
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