1. SEO 101
ON-PAGE & OFF
PAGE
OPTIMIZATIONNYC analytics
@kchen_23

2. HOW DO PEOPLE
SEARCH
SEO 101
@kchen_23

3. iacquire.com @kchen_23
SEO 101
How do people search?

4. iacquire.com
SEO 101
How do people search?
82
%
@kchen_23

5. iacquire.com @kchen_23
SEO 101
How do people search?
$40 Billion of
Investment in 2012
Paid Marketing – 10% of Traffic
$5 Billion of
Investment in 2012
Inbound Marketing
– 90% of Traffic

6. HOW DOES GOOGLE
WORK
SEO 101
@kchen_23

7. iacquire.com @iPullRank
SEO 101
How do people search?
Matt Cutts

8. iacquire.com
SEO 101
How do people search?
@kchen_23

9. iacquire.com @kchen_23

10. On-Page
factors• HTML
• Architecture
• Content
Off-page
factors• Links
• Trust
• Social
• Personal
@kchen_23

11. ON-PAGE FACTORS
SEO 101
@kchen_23

12. HTML
TITLE META TAGS
HEADER ALT TEXT
@kchen_23

13. iacquire.com
SEO 101
on-page factors
@kchen_23
keywords

14. iacquire.com
SEO 101
on-page factors
Title
Meta
tags
@kchen_23

15. iacquire.com
SEO 101
on-page factors
Title
Use keywords in the title tag for the search
engines, but it look natural so people click on
your site in search results
@kchen_23

16. iacquire.com
SEO 101
on-page factors
Title
Meta tags
@kchen_23

17. iacquire.com
SEO 101
on-page factors
@kchen_23

18. iacquire.com
SEO 101
on-page factors
Alt Text
@kchen_23

19. ARCHITECTUR
E
SITEMAP
DUPLICATES
SPEED URLS
MOBILE
@kchen_23

20. iacquire.com
SEO 101
on-page factors
Sitemap
• Is the Sitemap a well-formed document?
• Has the Sitemap been submitted to your webmaster
tools accounts?
• Did you find pages in the site crawl that do not appear in
the Sitemap?
• Are there pages listed in the Sitemap that do not appear
in the site crawl?
@kchen_23

21. iacquire.com
SEO 101
on-page factors
Site performance
@kchen_23

22. iacquire.com @iPullRank
SEO 101
on-page factors
Duplicate content
• http://www.xxxxx.com/a/jobs/list/q-software+developer
• http://www.xxxxx.com/a/jobs/list/q-Software+developer
• http://www.xxxxx.com/a/jobs/list/q-software+Developer
• http://www.indeed.com
• https://www.indeed.com
• http://indeed.com

23. iacquire.com
SEO 101
on-page factors
@kchen_23

24. iacquire.com
SEO 101
on-page factors
301 Redirect
• A permanent server redirect - a
change of address for a web
page found in the htaccess file on
apache servers. Also useful for
dealing with canonical issues.
• New url can pick up 90%-99%
SEO juice from old url
@kchen_23

25. iacquire.com
SEO 101
on-page factors
• http://www.bikebandit.com/apparel-accessories
• http://www.bikebandit.com/gear-apparel
@kchen_23

26. iacquire.com
SEO 101
on-page factors
Rel=“canonical”
• The rel=canonical tag passes the
same amount of link juice
(ranking power) as a 301
redirect, and often takes up much
less development time to
implement.
@kchen_23

27. iacquire.com
SEO 101
on-page factors
URLs
@kchen_23

28. iacquire.com
SEO 101
on-page factors
• The index and actual counts are roughly equivalent
• The index count is significantly smaller than the actual
count
• The index count is significantly larger than the actual
count
URLs
@kchen_23

29. OFF-PAGE FACTORS
SEO 101
@kchen_23

30. OFF-PAGE
LINKS TRUST
SOCIAL PERSONAL
@kchen_23

31. iacquire.com
SEO 101
off-page factors
@kchen_23
Trust/social

32. iacquire.com
SEO 101
off-page factors
@kchen_23
linkS

33. @iPullRank
Content?

34. CAREERPROUSA.ORG
SEO 101
@kchen_23

35. iacquire.com
SEO 101
Careerprousa.org
@kchen_23

36. iacquire.com
SEO 101
Careerprousa.org
@kchen_23

37. iacquire.com
SEO 101
Careerprousa.org
@kchen_23

38. iacquire.com
SEO 101
Careerprousa.org
@kchen_23
bad
URLS

39. iacquire.com
SEO 101
Careerprousa.org
@kchen_23
Better
URLS

40. iacquire.com
SEO 101
Careerprousa.org
@kchen_23

41. @kchen_23
Always ask
yourself three
Questions:
1. Do you know what is your
business?
2. Does your website show your
business correctly?
3. Do visitors know your website’s
business?

42. wwww.iacquire.com
Thank You and
Q&ATwit/wechat: @kchen_23
kchen958@gmail.com