Maximum Results Social Media Marketing Class

Maximum Results
Social Media Marketing
Visit http://webmaxed.com

Twitter @webmaxed 1-877-212-1293

Presented by: Kevin R. Haynes
Founder & President of Webmaxed.com
Follow @webmaxed on Twitter 1-877-212-1293

Hi, my name is
Kevin R. Haynes.
twitter.com/webmaxed
Thank you for
viewing my
presentation. I hope
you will connect
with me on Twitter!
Click HERE

If you like my
presentation, please
follow me on Twitter

What is Social Media?


Social media is...

“media for social interaction, using highly
accessible and scalable communication
techniques. Social media is the use of web-based
and mobile technologies to turn communication
into interactive dialogue."

*Wikipedia


Social media is a conversation

Photo credit: Khalid Albaih


The Big Three
number of members

Facebook: 600 million +
Twitter: 200 million +
LinkedIn: 100 million +
Source: Wikipedia


The latest trends in human
communication

Social Media
Mobile Fastest growing
Web communication trend
in human history
Chat room
Email
Television
Telephone
Printing press


Why is Social Media
so popular?


Why is Social Media so popular?

Human Nature

➡ Share
➡ Learn
➡ Consume


The power of a
recommendation

✓ 90% of consumers trust
recommendations from
people they know.
✓ 70% trust opinions of
unknown users


The old marketplace

Word of mouth ruled


Advertisers ruled
✓ Less conversation
✓ Advertisers dominated
✓ We listened

photo credit: Wikipedia

photo credit: AMC


The social age of advertising
Welcome back word of mouth!

Tweet

Blog

Like

Share


social media
Levels the playing field
Suited for small business

✓ Easy to start
✓ Low-budget
✓ Highly targeted
✓ Efficient
✓ Grow with loyal fans


old school vs. new school
marketing

Traditional Marketing Social Marketing
one way communication two way conversation

wide net highly targeted

expensive efficient

selling educating

repetitive variety spoon fed


78.6% of consumers have joined
a company’s community to get
more information on the company
Universal McCann


Social Media Myths
• Its a full-time job
• You need to hire someone to manage it
• You have to be everywhere Online
• Once you're on it, you're job is done
• Customers will start the conversation for you
• Only for Online businesses
• Must use "special offers" & "buy now" tactics
• Replaces traditional marketing entirely


Social media hub
your website
✓ Integrate social media
✓ Fresh content
➡ Educating
➡ Engaging
➡ Useful
✓ Tell the story of your business
✓ Convert visitors


Don Frattaroli
Digital Marketing Project Lead

don@2ndinstinct.com
617-421-1952
2ndinstinct.com
Twitter @don_2instinct
Facebook.com/2ndInstinctFAN

Twitter @don_2instinct don@2ndinstinct.com

A2 nd Glance Hub
Making Your Site the

Multi - Channel Digital Marketing

Paid Search
Marketing

Search
Social Media
Optimization

Website.com/
Blog
Email Local
Search

Traditional
Integration


Search - 3 Pronged Approach

Local SEO

Paid Search

SEO

Digital 2
A Marketing Behavior
nd Glance

Digital Conversion
Identify - Prospects + Online Behavior + Success Metric

Work Life

Consumer
Digital Behavior Value
Proposition

Personal life


Digital Online Behavior

Targeting US Women ages 25 - 34
10% are inactive
78% are spectators
74% are joiners Read & Watch

24% are collectors Maintain
Online profile

43% are critics
31% are creators

Source Forester Technographics


Digital Metrics
2nd Market Impact Solutions

• Web site and Social Analytics & Conversion Reporting
• Web traffic & site traffic analysis
• Followers, connections, likes, friends & posts
• Visitors loyalty – New & repeat
• Form conversion, Email list & Contact us
• Recommendations and reviews


More then 600 million members

50% of users login daily

Nearly half of Facebook users over age 35: A significant 48% of Facebook
users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook
is just for college kids.


Facebook: basics

the basics: Profile vs. Page
What Person Business, brand, non-profit

Who Only people you approve Anyone can join

Limits 5000 Unlimited

Visibility Private or Public Public


Facebook: why?
✓ Because everyone is on it
✓ Get followers

✓ Build community

✓ Share. Educate. Engage.

✓ Search engine friendly

✓ Warm traffic to your website


Facebook: how to start

1 Create page
2 Add details
3 Profile picture
4 Promote


Facebook: Create page
1 choose type of page

2 fill in basic info


3 add your photo

4 start promoting


add more details for people and
search engines!
username/URL

Don’t Forget!


use “resources” section

start here

social plugins
for your website


integrate Facebook into your website
using social plugins
like button


Facebook: keep it going

✓ Update regularly
✓ Share: other peoples content

✓ Educate: be useful & always create

✓ Engage: get the conversation going
use
✓ Post variety of media Hootsuite
to keep your
social networks
fresh with
updates


Facebook: do

✓ Be friendly & positive ✓ Ask questions
✓ Plan ✓ Listen
✓ Update regularly ✓ Resolve issues
✓ Spoon feed ✓ Reply daily
✓ Keep it relevant ✓ Delete spam


Facebook: don’t

✓ Focus only on ROI
✓ Worry about number of followers
✓ Bombard with “buy now” tactics
✓ Post only your own content
✓ Ignore posts on your wall
✓ Engage in negative conversation


Twitter is an information network. Millions of
people, organizations, and businesses use it to
discover and share new information.

*Twitter for business guide: http://business.twitter.com


What’s
happening?


Twitter: influence
72% of daily Twitter users publish blog posts at least monthly

48% of Twitter users share deals and coupons Online

61% Write at least one product review a month

23% of Twitter users follow businesses to find special deals,
promotions, or sales

*ComScore


Twitter: basics

✓ You can follow anyone
✓ Anyone can follow you
✓ Following is not always reciprocal


Twitter: why

✓ Connect

✓ Establish credibility

✓ Listen

✓ Research & stay informed


Twitter: how to start

1 Setup account
2 Find people to follow
3 Promote it


Search engines
& people read this!


Search for people

Twitter: find people to follow

invite by email


Twitter: directories

✓ TwitterCounter
✓ TwitterHolic
✓ WeFollow
✓ Twellow


Twitter: promote it

✓ Website
✓ Email signature

✓ Business cards

✓ Marketing materials


Twitter: lingo
✓ Tweets
✓ Timeline

✓ @: Mentions

✓ RT: Retweets

✓ Searches

✓ Lists

✓ #: Hashtag


Your Tweets

Timeline
is other peoples
tweets


@ Mentions/replies
see who mentioned you here


@ Mentions/replies

mention someone this way

or with their @username in your tweet


Retweets
of yours by
Retweet (RT) someone else

Retweet
someone else’s tweet


Save searches
Retrieve saved
searches here


Add people to lists
See your lists


The Hashtag #
hashtags appear
together in search
results

use:
www.search.twitter.com

to find
relevant
conversations


Twitter: keep it going
✓ Listen ✓ Find new people
✓ Share ✓ Create lists

✓ Educate ✓ Search

✓ Engage ✓ Research

use
Hootsuite to
make updates.
& to follow lists,
hashtags, and
searches


Twitter: the water cooler

✓ Be interesting
✓ Be useful
✓ Be upbeat


Twitter: do

✓ Plant seeds ✓ Join conversations
✓ Nurture relationships ✓ Show personality
✓ Be consistent ✓ Think karma
✓ Spoon feed ✓ Be proactive
✓ Find customer issues ✓ Use Twitter client


Twitter: don’t

✓ Spam offers
✓ Auto-updates only
✓ Auto follow
✓ Make it too personal
✓ Expect people to find and follow you
✓ Be negative


Social Media Strategy
Road Map

✓ Define audience
✓ Set goals
✓ Plan
✓ Create content
✓ Engage
✓ Convert & Measure

Remember to...
✓ Listen
✓ Be consistent

✓ Use momentum

✓ Learn

✓ Have Fun

✓ Strategize

✓ Integrate


Webmaxed helps businesses yield maximum
results from web marketing.

✓Strategy
✓Web solutions
✓Training

Contact Webmaxed today to receive a
FREE Web marketing consultation.

1-877-212-1293
http://webmaxed.com
kevin@webmaxed.com


Maximum Results Social Media Marketing Class

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