1. CrowdSourcing
the 2012 Manila
Flood's:
Human Experience
& How Social Technology
shapes Disaster Response
Kevin Leversee
kleversee@gmail.com
www.kleversee.com
www.startupdragons.com

2. • We are Social Beings the need to
communicate and connect are almost genetic
to our makeup.

3. Technology ENABLES Natural Human
Behavior.

4. The Individual
Desire & Desire Line
Conversations Within Spheres of Influence
Myth (Stories of Human Experience)
Tools and Technology

5. The Science Behind it

6. DESIRE: Go from Point A to Point B

7. Solve The Problem

9. The focus should be on Solving the
Issue (point a to point b) not the tools
and technology at hand.

10. Tell the STORY:
Meme’s Tell a
Story in a Picture

11. Technology is the
LAST LAYER
Anything that enables
Human Action and Can
Communicate Human
Experience will be used
by individuals.

12. Premise: Using Technology
Requirements to Limit User Base
• Adoption: Cambridge Technologies built a
game, that required high bandwidth, why? By
default it would limit those who where not
technologically proficient.
• By requiring Technology minimums you
narrow the User Base and availability.

14. Premise: Government and Education
Must Use What is Widely Available
• Emergency and Disaster Services.
• Adoption Curve and Mobile
• SMS with GPRS Older Technologies with
Facebook/ Twitter Integration Enables
Communication (Stop Gap)
• Information
• Itropa

15. About Kevin Leversee:
Called the ‘Apostle of Hustle’ Kevin has been
building Mobile Social and Web Business for
over 15 years in 5 countries. Once voted
Australia’s Top 60 Startups, Kevin now
focuses on helping others get ideas to
Technology is the enabler of
business not its purpose.
market. He speaks and teaches at leading
technology and innovation events.
@kevinleversee
American Expat adopted by both Australia
kleversee@gmail.com and Philippines. Is a Excited Father and
www.startupdragons.com family man He loves: #Mexican Food #Music
#Innovation #Ocean #Beer in no particular
order.

16. Sources
• Itropa.com.ph
http://govph.tumblr.com/page/4
http://article.wn.com/view/2012/08/10/Death_toll_in_Philippines_floods_rises_to_60/
http://poleshift.ning.com/profiles/blogs/philippines-sinking-about-90-percent-of-metro-manila-and-20-other
http://irevolution.net/2012/08/08/crowdsourcing-philippine-floods/
http://www.flickr.com/photos/shelterboxuk/7780025786/
http://www.scidev.net/en/agriculture-and-environment/natural-disasters/news/texting-boosts-health-responses-to-philippine-
flooding.html
http://mashable.com/2012/08/07/philippine-floods/
http://www.ifrc.org/docs/Appeals/12/MDRPH010.pdf
• http://www.globalpost.com/dispatch/news/regions/asia-pacific/philippines/120808/submerged-manila-filipinos-form-digital-rescue