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NNOVATION
MANAGER CERTIFICATION BASIC
       WORKSHOP
                    , Shanghai




   THE FIRST CERTIFICATION PROGRAM FOR
  INNOVATION MANAGERS LED BY A WORLD-
   RECOGNIZED INNOVATION CONSULTANT
Innovation Manager Certification Basic
                         The Innovation Master Plan


                         INTRODUCTION
                         Innovation Manager Certification-Basic Workshop
                         To succeed at innovation you must know how to …
                         • How to integrate company strategy with the innovation targets …
                         • How to create and manage all four types of innovation …
                         • How to use all nine steps of the innovation process …
                         • How to design and manage a balanced innovation portfolio … and
                         • How to nurture the innovation culture throughout your organization.

                         This dynamic and interactive workshop covers all these critical innovation topics in complete detail.
                         Workshop participants will master the all-important success factors for Innovation Managers.

                         You Will Learn                             Award of Certificate
                         Innovation Master Plan;                    Certificates will be awarded by China Institute for Innovation and
                         Innovation and Strategy;                   Antai College of Economics and Management, Shanghai Jiao
                         Business Model Innovation;                 Tong University to participants who complete the following:
                         The Innovation Process;                    • Complete the Innovation Manager Certification - Basic
                         The Innovation Portfolio;                  Workshop
                         Innovation Culture;                        • Read a selection of articles and books from the CII list
                         Innovation Action Plan.                    • Write a 3 page article about innovation in your own organization.
                                                                    • Prepare a systematic innovation action plan used in your work.
                                                                    • Pass an examination.
                                                                    Training Methodology
                                                                    1. This workshop is highly interactive, with many working
                                                                    discussions and activities.
                                                                    2. All participants use a 300 page workbook, which include more
                                                                    than 45 interactive worksheets and 5 important white papers.
                                                                    3. Packed with important case studies.
                                                                    4. Participants will engage in evaluation of their own company’s
                                                                    journey towards permanent innovation culture.
                                                                    5. The workshop leader will guide each participant to create
                                                                    detailed action plans.
                                                                    6. The meeting room is arranged using round tables for high
                                                                    quality discussion and interaction among the participants.
                                                                    7. Examples are provided based on the experiences of dozens of
                                                                    companies around the world.
                                                                    8. All participants will receive a signed copy of Langdon's latest
                                                                    book, Permanent Innovation.
                                                                    Who Should Attend:
                                                                    Anyone who wishes to further their career in innovation, and
There was a marked improvement in our staff performance             learn directly from one the world’s leading innovation thinkers is
after the workshop. In 2006, about 10% of the ideas that our
                                                                    welcome to attend!
staff generated got past Gate 1 of our assessment model. In
2008, after the workshop, about 90% get past Gate 1. That's
                                                                    •Business Unit Managers
a huge improvement, and the value to the organization is            •General Managers
significant. We’ve also changed the language and concepts           •R&D Managers
we use, how we work, our time allocations, and perhaps most         •Innovation Managers
importantly the attitude about innovation is completely different   •Strategic Planners
now.                                                                •Human Resources
                                                                    •Organization Development
                 Dr. Daniel Auriel, Bayer Shanghai                  •Business Development
                                                                    •Marketing



     May 23-24, 2011, Shanghai                                                                 Tel:400-628-8980 Email:marketing@innoenterprise.com
Innovation Manager Certification Basic
                    The Innovation Master Plan


                    TRAINER: Langdon Morris
                                                        Langdon Morris is recognized globally as an expert on innovation.
                                                        He is a co-founder and senior partner of InnovationLabs LLC,
                                                        one of the worlds leading innovation consultancies. He is also a
                                                        co-founder of China Institute for Innovation.

                                                        Langdon and his colleagues work around the world to help
                                                        companies, non-profit organizations, and governments to
                                                        improve their innovation methods and enhance their innovation
                                                        results. He helps its clients through services such as:
                                                        Innovation Audits, to help companies assess their innovation
                                                        capabilities and target high leverage improvements;
                                                        Innovation Workshops on a wide range of topics for very effective
                                                        staff development, and,
                                                        High Performance Collaboration to solve complex problems.


                                                        Langdon is author or co-author of 4 notable business books,
                                                        including 4th Generation R&D: Managing Knowledge,
                                                        Technology, and Innovation, considered a classic in the R&D
                                                        management field, and Permanent Innovation, recognized as
                                                        one of the most important innovation titles of the last decade. He
                                                        is now working on his next book, The Innovation Master Plan,
                                                        which will be published in Q4 2010.



                                                        Langdon is also Senior Practice Scholar, Ackoff Center at
                                                        the University of Pennsylvania; Senior Fellow, Economic
                                                        Opportunities Program, Aspen Institute; a member of the
                                                        Innovation Advisory Board of CFED in Washington D.C.; and a
                                                        member of the Scientific Committee of Business Digest, Paris.



                                                        Many white papers and articles authored by Langdon and
                                                        his colleagues can be downloaded at their web site, where
                                                        you will also find their highly-regarded innovation blog. www.
                         Feedback:                      innovationlabs.com.



                                                        Langdon has recently led very successful innovation workshops
The workshop was one of the most successful             for these organizations:
workshops I have ever seen in my long history of
conducting and participating in workshops. The          Alcatel-Lucent Qingdao; Alcatel Shanghai Bell; Bayer Shanghai;
management was outstanding and generated a              BNP Paribas; Boeing; CFED; China Steel; DuPont; Endesa;
wonderful creative energy that built an extraordinary   Gemalto; General Electric Shanghai; GlobalSpec; Johnson &
momentum.
                                                        Johnson; L’Oréal; NASA; NCB; SAP; Saudi Aramco; Tata Group;
                                                        Total Oil.
Lynn Harper, Lead Scientist, Astrobiology,
NASA



      May 23-24, 2011, Shanghai                                                    Tel:400-628-8980 Email:marketing@innoenterprise.com
Innovation Manager Certification Basic
           The Innovation Master Plan


           AGENDA DAY 1
            Each workshop module consists of powerpoint presentations, interactive discussions, and
            participant worksheets. Approximately 1/2 of the time is spent in interactive team activities with
            high interaction, dialog, and personal conclusions and action planning for participants. The
            workshop leader engages in detailed Q&A discussion throughout the workshop to assure thateach
            participant has ample opportunities to raise all their questions, and the implications for the
            participants are fully understood.

            Day 1 Morning Session 9:00 – 12:00
            1. The Innovation Master Plan Framework
            Objective of Module: Provide an overview of the innovation process. Discussion of strengths and
            weaknesses of the existing innovation process for each participant’s company, and targeting the
            key areas for improvement.
            Topics to be Trained: The Innovation Master Plan Framework, including why/strategy, how/
            innovation funnel process, what/innovation portfolios, who/innovation culture, and where/
            infrastructure of innovation
            Interactive Activities: Self assessment in teams concerning each of the five major elements of the
            framework.
            2. Innovation & Strategy – The linkage between innovation and strategy
            Objective of Module: Explain the linkage between innovation & strategy using case study examples
            of IBM and Google;
            Topics to be Trained: Role of strategy in defining innovation process and portfolio; four types
            of innovation, how companies reinvent themselves and achieve higher performance through
            innovation;
            Case Study: IBM, Google
            Interactive Activities: Exponential change, s-curve, IBM and Google case study insights,
            competitive challenges;
            Day 1 Afternoon Session 13:00 – 17:00
            3. Business Model Innovation – How to develop
            innovative business models
            Objective of Module: Provide many examples of how companies
            use business model innovation for success, and how to apply
            this thinking to innovate in its markets
            Topics to be Trained: Role of business model innovation
            Case Study:
            Microsoft Lock-in vs. Open Source: Microsoft vs Linux/Mozilla
            Xerox– How Xerox struggled to develop new technology and
            new business models.
            Interactive Activities: Value matrix model, Business Model
            Analysis, case studies insights.
                                                                                  Thanks so much for having supporting us so well
            4. Key Learnings and Action Planning                                  in that journey !
            Objective of Module: Participants close the day by assessing          It was both a success, and a learning experience
                                                                                  for me in particular on collective innovation
            and discussing their key learnings from the day, and they work
                                                                                  processes!
            on their personal and organizational action plans.
            Interactive Activities: Innovation Priorities, Innovation Project     Thierry Bonetto
            Design                                                                Group training & development director, Danone




May 23-24, 2011, Shanghai                                               Tel:400-628-8980 Email:marketing@innoenterprise.com
Innovation Manager Certification Basic
           The Innovation Master Plan


           AGENDA DAY 2
           Day 2 Morning Session 9:00 – 12:00

           5. The Innovation Process – The 9 steps in the innovation funnel

           Objective of Module: Make sure that everyone understands the innovation funnel concept and
           each of the 9 steps.
           Topics to be Trained: innovation funnel, strategy, portfolio, metrics, research, ideation, insight,
           targeting, innovation development, market development, sales
           Case Study: Apple Computer
           Interactive Activities: Innovation process assessment, innovation process improvements


           6. The Innovation Portfolio – Managing innovation risk by adopting the portfolio
           model.
           Objective of Module: Provide an overview of innovation portfolios
           Topics to be Trained: Innovation portfolios, risk and reward, investment portfolios
           Interactive Activities: Strategic innovation portfolio


           Day 2 Afternoon Session 13:00 – 17:00

           7. The Innovation Culture – How to create the
           innovation culture
           Innovation Leaders – The unique roles and responsibilities of
           innovation leaders.
           Innovation Champions – How to empower effective innovation
           champions.
           Innovation’s Creative Geniuses – How creative geniuses find &
           develop ideas

           Objective of Module: Provide a detailed understanding of the
           innovation culture model;
           Topics to be Trained: Roles of innovation leaders, innovation
           champions, innovation & creativity, innovation geniuses, tacit
           knowledge research, needfinding, new innovation opportunities
           Case Study: NASA, Southwest Airlines                                   The workshop was very positive experience for
                                                                                  us. We learned a lot about our own organization
           Interactive Activities: Innovation obstacles and enablers, tacit
                                                                                  and how we need to evolve to be more innovative.
           knowledge observation, case study insights.                            We’ve already implemented many changes in our
                                                                                  approach as a result of our workshop, including
                                                                                  changing how we exchange information, the way
           8. Key Learnings and Action Planning                                   we interact, our resource allocation strategies,
           Objective of Module: Participants close the workshop by                and we’re working to engage a much broader
                                                                                  community of people in the innovation process.
           assessing and discussing their key learnings from the
           day, and they complete their personal and organizational action        Dr. Sicco Popma, Johnson & Johnson
           plans.
           Interactive Activities: Innovation Priorities, Innovation Project
           Design




May 23-24, 2011, Shanghai                                                Tel:400-628-8980 Email:marketing@innoenterprise.com
Innovation Manager Certification Basic
            The Innovation Master Plan


            China Institute for Innovation(CII)
            China Institute for Innovation is a consulting and academic
            organization established specifically to help Chinese companies,
            multinational organizations and government agencies to meet the
            needs for world-class expertise in innovation.
            CII is a leading innovation education, training, research, and
            networking institute in China.
            CII works with leaders of business, government, and non-profit
            organizations to bring them the very best tools, methods, and learning
            experiences to help their organizations become leading players in the
            21st century.
            CII offers a wide variety of programs to help people at all levels and
            in all roles to understand and master the principles and practices
            of innovation, to help their organizations succeed in the innovation-
            driven economy.

            CII Innovation Center
            CII Innovation Center is a physical innovation and collaboration center.
            It is a platform where you come to brainstorm, to share, to learn,
            to collaborate, and to have fun. It is an innovation hub, and an idea
            factory.
            The center is designed by Langdon Morris, a senior partner of
            Innovationilabs, and a co-founder of China Institute for Innovatioin.
            We offer customized training programs, brainstorm sessions,
            collaboration events, and innovation space renting services for our
            clients. We leverage the collective intelligence to solve complex
            problems for our clients.

            UPCOMING EVENTS
            R&D Project Management Workshop
            Led by Ray Sheen, November 29-30, 2010 Shanghai

            PMP Preparation Training
            Led by Ray Sheen, December 2-3, 2010 Shanghai

            Dominant Innovation Workshop
            Led by Jay Lee, December 10, 2010 Shanghai

            Evolutionary Project Management Workshop
            Led by Niels Malotaux
            December 13-14, 2010 Beijing
            December 16-17, 2010 Shanghai

            Innovation Champion Certificate Workshop
            Led by Langdon Morris
            January 17-18, 2011, Shanghai
            January 20-21, 2011, Beijing

            Lean Innovation
            Led by Mark Adkins, January 20-21, 2011 Shanghai




May 23-24, 2011, Shanghai                                                Tel:400-628-8980 Email:marketing@innoenterprise.com

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Innovation Manager Certification Basic May,2011

  • 1. NNOVATION MANAGER CERTIFICATION BASIC WORKSHOP , Shanghai THE FIRST CERTIFICATION PROGRAM FOR INNOVATION MANAGERS LED BY A WORLD- RECOGNIZED INNOVATION CONSULTANT
  • 2. Innovation Manager Certification Basic The Innovation Master Plan INTRODUCTION Innovation Manager Certification-Basic Workshop To succeed at innovation you must know how to … • How to integrate company strategy with the innovation targets … • How to create and manage all four types of innovation … • How to use all nine steps of the innovation process … • How to design and manage a balanced innovation portfolio … and • How to nurture the innovation culture throughout your organization. This dynamic and interactive workshop covers all these critical innovation topics in complete detail. Workshop participants will master the all-important success factors for Innovation Managers. You Will Learn Award of Certificate Innovation Master Plan; Certificates will be awarded by China Institute for Innovation and Innovation and Strategy; Antai College of Economics and Management, Shanghai Jiao Business Model Innovation; Tong University to participants who complete the following: The Innovation Process; • Complete the Innovation Manager Certification - Basic The Innovation Portfolio; Workshop Innovation Culture; • Read a selection of articles and books from the CII list Innovation Action Plan. • Write a 3 page article about innovation in your own organization. • Prepare a systematic innovation action plan used in your work. • Pass an examination. Training Methodology 1. This workshop is highly interactive, with many working discussions and activities. 2. All participants use a 300 page workbook, which include more than 45 interactive worksheets and 5 important white papers. 3. Packed with important case studies. 4. Participants will engage in evaluation of their own company’s journey towards permanent innovation culture. 5. The workshop leader will guide each participant to create detailed action plans. 6. The meeting room is arranged using round tables for high quality discussion and interaction among the participants. 7. Examples are provided based on the experiences of dozens of companies around the world. 8. All participants will receive a signed copy of Langdon's latest book, Permanent Innovation. Who Should Attend: Anyone who wishes to further their career in innovation, and There was a marked improvement in our staff performance learn directly from one the world’s leading innovation thinkers is after the workshop. In 2006, about 10% of the ideas that our welcome to attend! staff generated got past Gate 1 of our assessment model. In 2008, after the workshop, about 90% get past Gate 1. That's •Business Unit Managers a huge improvement, and the value to the organization is •General Managers significant. We’ve also changed the language and concepts •R&D Managers we use, how we work, our time allocations, and perhaps most •Innovation Managers importantly the attitude about innovation is completely different •Strategic Planners now. •Human Resources •Organization Development Dr. Daniel Auriel, Bayer Shanghai •Business Development •Marketing May 23-24, 2011, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com
  • 3. Innovation Manager Certification Basic The Innovation Master Plan TRAINER: Langdon Morris Langdon Morris is recognized globally as an expert on innovation. He is a co-founder and senior partner of InnovationLabs LLC, one of the worlds leading innovation consultancies. He is also a co-founder of China Institute for Innovation. Langdon and his colleagues work around the world to help companies, non-profit organizations, and governments to improve their innovation methods and enhance their innovation results. He helps its clients through services such as: Innovation Audits, to help companies assess their innovation capabilities and target high leverage improvements; Innovation Workshops on a wide range of topics for very effective staff development, and, High Performance Collaboration to solve complex problems. Langdon is author or co-author of 4 notable business books, including 4th Generation R&D: Managing Knowledge, Technology, and Innovation, considered a classic in the R&D management field, and Permanent Innovation, recognized as one of the most important innovation titles of the last decade. He is now working on his next book, The Innovation Master Plan, which will be published in Q4 2010. Langdon is also Senior Practice Scholar, Ackoff Center at the University of Pennsylvania; Senior Fellow, Economic Opportunities Program, Aspen Institute; a member of the Innovation Advisory Board of CFED in Washington D.C.; and a member of the Scientific Committee of Business Digest, Paris. Many white papers and articles authored by Langdon and his colleagues can be downloaded at their web site, where you will also find their highly-regarded innovation blog. www. Feedback: innovationlabs.com. Langdon has recently led very successful innovation workshops The workshop was one of the most successful for these organizations: workshops I have ever seen in my long history of conducting and participating in workshops. The Alcatel-Lucent Qingdao; Alcatel Shanghai Bell; Bayer Shanghai; management was outstanding and generated a BNP Paribas; Boeing; CFED; China Steel; DuPont; Endesa; wonderful creative energy that built an extraordinary Gemalto; General Electric Shanghai; GlobalSpec; Johnson & momentum. Johnson; L’Oréal; NASA; NCB; SAP; Saudi Aramco; Tata Group; Total Oil. Lynn Harper, Lead Scientist, Astrobiology, NASA May 23-24, 2011, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com
  • 4. Innovation Manager Certification Basic The Innovation Master Plan AGENDA DAY 1 Each workshop module consists of powerpoint presentations, interactive discussions, and participant worksheets. Approximately 1/2 of the time is spent in interactive team activities with high interaction, dialog, and personal conclusions and action planning for participants. The workshop leader engages in detailed Q&A discussion throughout the workshop to assure thateach participant has ample opportunities to raise all their questions, and the implications for the participants are fully understood. Day 1 Morning Session 9:00 – 12:00 1. The Innovation Master Plan Framework Objective of Module: Provide an overview of the innovation process. Discussion of strengths and weaknesses of the existing innovation process for each participant’s company, and targeting the key areas for improvement. Topics to be Trained: The Innovation Master Plan Framework, including why/strategy, how/ innovation funnel process, what/innovation portfolios, who/innovation culture, and where/ infrastructure of innovation Interactive Activities: Self assessment in teams concerning each of the five major elements of the framework. 2. Innovation & Strategy – The linkage between innovation and strategy Objective of Module: Explain the linkage between innovation & strategy using case study examples of IBM and Google; Topics to be Trained: Role of strategy in defining innovation process and portfolio; four types of innovation, how companies reinvent themselves and achieve higher performance through innovation; Case Study: IBM, Google Interactive Activities: Exponential change, s-curve, IBM and Google case study insights, competitive challenges; Day 1 Afternoon Session 13:00 – 17:00 3. Business Model Innovation – How to develop innovative business models Objective of Module: Provide many examples of how companies use business model innovation for success, and how to apply this thinking to innovate in its markets Topics to be Trained: Role of business model innovation Case Study: Microsoft Lock-in vs. Open Source: Microsoft vs Linux/Mozilla Xerox– How Xerox struggled to develop new technology and new business models. Interactive Activities: Value matrix model, Business Model Analysis, case studies insights. Thanks so much for having supporting us so well 4. Key Learnings and Action Planning in that journey ! Objective of Module: Participants close the day by assessing It was both a success, and a learning experience for me in particular on collective innovation and discussing their key learnings from the day, and they work processes! on their personal and organizational action plans. Interactive Activities: Innovation Priorities, Innovation Project Thierry Bonetto Design Group training & development director, Danone May 23-24, 2011, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com
  • 5. Innovation Manager Certification Basic The Innovation Master Plan AGENDA DAY 2 Day 2 Morning Session 9:00 – 12:00 5. The Innovation Process – The 9 steps in the innovation funnel Objective of Module: Make sure that everyone understands the innovation funnel concept and each of the 9 steps. Topics to be Trained: innovation funnel, strategy, portfolio, metrics, research, ideation, insight, targeting, innovation development, market development, sales Case Study: Apple Computer Interactive Activities: Innovation process assessment, innovation process improvements 6. The Innovation Portfolio – Managing innovation risk by adopting the portfolio model. Objective of Module: Provide an overview of innovation portfolios Topics to be Trained: Innovation portfolios, risk and reward, investment portfolios Interactive Activities: Strategic innovation portfolio Day 2 Afternoon Session 13:00 – 17:00 7. The Innovation Culture – How to create the innovation culture Innovation Leaders – The unique roles and responsibilities of innovation leaders. Innovation Champions – How to empower effective innovation champions. Innovation’s Creative Geniuses – How creative geniuses find & develop ideas Objective of Module: Provide a detailed understanding of the innovation culture model; Topics to be Trained: Roles of innovation leaders, innovation champions, innovation & creativity, innovation geniuses, tacit knowledge research, needfinding, new innovation opportunities Case Study: NASA, Southwest Airlines The workshop was very positive experience for us. We learned a lot about our own organization Interactive Activities: Innovation obstacles and enablers, tacit and how we need to evolve to be more innovative. knowledge observation, case study insights. We’ve already implemented many changes in our approach as a result of our workshop, including changing how we exchange information, the way 8. Key Learnings and Action Planning we interact, our resource allocation strategies, Objective of Module: Participants close the workshop by and we’re working to engage a much broader community of people in the innovation process. assessing and discussing their key learnings from the day, and they complete their personal and organizational action Dr. Sicco Popma, Johnson & Johnson plans. Interactive Activities: Innovation Priorities, Innovation Project Design May 23-24, 2011, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com
  • 6. Innovation Manager Certification Basic The Innovation Master Plan China Institute for Innovation(CII) China Institute for Innovation is a consulting and academic organization established specifically to help Chinese companies, multinational organizations and government agencies to meet the needs for world-class expertise in innovation. CII is a leading innovation education, training, research, and networking institute in China. CII works with leaders of business, government, and non-profit organizations to bring them the very best tools, methods, and learning experiences to help their organizations become leading players in the 21st century. CII offers a wide variety of programs to help people at all levels and in all roles to understand and master the principles and practices of innovation, to help their organizations succeed in the innovation- driven economy. CII Innovation Center CII Innovation Center is a physical innovation and collaboration center. It is a platform where you come to brainstorm, to share, to learn, to collaborate, and to have fun. It is an innovation hub, and an idea factory. The center is designed by Langdon Morris, a senior partner of Innovationilabs, and a co-founder of China Institute for Innovatioin. We offer customized training programs, brainstorm sessions, collaboration events, and innovation space renting services for our clients. We leverage the collective intelligence to solve complex problems for our clients. UPCOMING EVENTS R&D Project Management Workshop Led by Ray Sheen, November 29-30, 2010 Shanghai PMP Preparation Training Led by Ray Sheen, December 2-3, 2010 Shanghai Dominant Innovation Workshop Led by Jay Lee, December 10, 2010 Shanghai Evolutionary Project Management Workshop Led by Niels Malotaux December 13-14, 2010 Beijing December 16-17, 2010 Shanghai Innovation Champion Certificate Workshop Led by Langdon Morris January 17-18, 2011, Shanghai January 20-21, 2011, Beijing Lean Innovation Led by Mark Adkins, January 20-21, 2011 Shanghai May 23-24, 2011, Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com