Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking sector.
36. * Social is opportunity! *Travis booked a flight on Expedia to Cape Town * Travis reviewed XYZhotelin Cape Town on TripAdvisor * Travis compared 5 tours of South Africa on TourRadar * Travis installed Tripwolf’sCape Town iPhoneguide * Travis booked travel insurance with World Nomads …to things like: * Travis boarded his flight to Cape Town on Virgin Atlantic * Travis ate a steak at a Cape Town steak restaurant * Travis was at Kruger National Park * Travis added 154 new photos to album “Africa Safari”