Apps to inspire the way the world travels
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Data and search services are shaping the future of the industry. Travelers want personalized, relevant offers whether they are actively shopping for their next trip or simply want to be inspired about where to go next. Technology brands are developing platforms that allow for endless possibilities when integrating travel data into any solution. Join Sabre Travel Network and Tnooz for an engaging discussion about how service-enabled capabilities can create applications that impact travelers’ behavior. In this webinar you will learn about: Consumer trends and demands New services that are influencing the future of travel How to deliver and incorporate travel data into a solution Best practices for API selection and consumption Our webinar panelists are: Sean Arena, director for online and emerging business, Sabre Travel Network Erol Arkan, director for product marketing, Sabre Travel Network Patrick Surry, chief data scientist, Hopper Kevin May, editor and moderator, Tnooz Gene Quinn, CEO & producer, Tnooz
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Apps to inspire the way the world travels
- 1. Create applications that inspire the way the world travels K Webinar October 16, 2013
- 2. Your hosts K Kevin May Editor & Moderator Gene Quinn CEO & Producer
- 3. Your panelists K Sean Arena Director, Online & Emerging Business Sabre Travel Network Erol Arkan Director Product Marketing Sabre Travel Network Patrick Surry Chief Data Scientist Hopper
- 4. sabretravelnetwork.com | @SabreTN Sean Arena | Director, Online & Emerging Business, Sabre Erol Arkan | Director, Product Marketing, Sabre Patrick Surry| Chief Data Scientist, Hopper
- 5. sabretravelnetwork.com | @SabreTN KEY INGREDIENTS CONTENT CONTEXT CONVENIENCE
- 6. sabretravelnetwork.com | @SabreTN Photo Credit: Mark Mawson Photography
- 7. sabretravelnetwork.com | @SabreTN KEY INGREDIENTS CONTENT SUPPLIER | CONSUMER | INTERMEDIARY | DEVELOPER
- 8. sabretravelnetwork.com | @SabreTN CONTENT Taste, A Four Seasons Food Truck AirBnB, Peer to Peer Marketplace The Chive, Funny Photos and Videos Etsy, Small Business Marketplace Generator Hostels, Hip Hostels Waze, Crowd Sourced Traffic Information BlackJet, On-Demand Private Jets Local Guiding, Tours & Activities by Local Guides Pinterest, Pinboard Style Photo Sharing
- 9. sabretravelnetwork.com | @SabreTN KEY INGREDIENTS CONTEXT RECOMMENDATIONS| AWARENESS| ASSOCIATION | PREFERENCE
- 10. sabretravelnetwork.com | @SabreTN CONTEXT rabt, Curated YouTube Playlists Based on Taste Amazon, Recommended for You Apple iTunes, Genius Hopper, Reinvented Trip Planning ZapTravel, Natural Language Travel Search Zite, Personalized News Magazine Ness, Smart Restaurant Recommendations Google Field Trip App, Location Based Suggestions Foursquare, Check-In and Share Places You Visit
- 11. sabretravelnetwork.com | @SabreTN KEY INGREDIENTS CONVENIENCE CHANNEL | SECURITY | PAYMENT | PRESENTATION
- 12. sabretravelnetwork.com | @SabreTN CONVENIENCE Uber, On-Demand Black Car Service Options Away, Hold Flight Prices Zipcar, Car Sharing Flutter, Control Movies and Music with Gestures Amazon, One Click Ordering VerbalizeIt, On-Demand Translation Services Disney, MyMagic Wristbands Microsoft Surface, Gesture Based Security United, Premier Access Benefits
- 13. sabretravelnetwork.com | @SabreTN given the trends,do you
- 14. sabretravelnetwork.com | @SabreTN PLATFORM AS A SERVICE ADAPTABILITY RESPONSIVENESS THE DEVELOPER EXPERIENCE
- 15. sabretravelnetwork.com | @SabreTN PLATFORM AS A SERVICE ADAPTABILITY RESPONSIVENESS THE DEVELOPER EXPERIENCE
- 16. sabretravelnetwork.com | @SabreTN ADAPTABILITY DIFFERENT WAYS TO PRESENT TECHNOLOGY FOR CONSUMPTION API PROTOCOLS: SOAP VS. ReST PRECISION VS. QUANTITY IN DATA PRESENTATION
- 17. sabretravelnetwork.com | @SabreTN PLATFORM AS A SERVICE ADAPTABILITY RESPONSIVENESS THE DEVELOPER EXPERIENCE
- 18. sabretravelnetwork.com | @SabreTN RESPONSIVENESS WHAT IS RESPONSIVENESS? 1 More data in less time 2 Simplicity in security 3 Ability to measure data quality
- 19. sabretravelnetwork.com | @SabreTN PLATFORM AS A SERVICE ADAPTABILITY RESPONSIVENESS THE DEVELOPER EXPERIENCE
- 20. sabretravelnetwork.com | @SabreTN DEVELOPER EXPERIENCE SELF-SERVICE RAPID PROTOTYPING COMMUNITY INDUSTRY ORIENTATION Photo Credit: Twilio Hackathon 2010
- 21. sabretravelnetwork.com | @SabreTN 1 Not building for scale 2 Over dependence on in house infrastructure
- 22. sabretravelnetwork.com | @SabreTN MORE CONTENT WITH MORE CONTEXT WITH GREATER SPEED & CONVENIENCE =
- 23. Create applications that inspire the way the world travels: Hopping the World Patrick Surry, Chief Data Scientist patrick@hopper.com, @patricksurry
- 24. Hidden City Ticketing Planning a trip can be tedious and frustrating: information is scattered across the web and the experience is often painful. Hopper's mission is to help travelers discover great places to go and give them unbiased advice on the best deals to get there. Remember when you had a good travel agent?!
- 25. Organizing the world’s travel-related contente • • • • • crawled 2B+ travel-related web-pages, using 200M+ pages to induce "things" 3.3M travel entities (places, tours, museums, hotels, restaura nts, ...), with 6M+ associated images, and 30M related blog posts.
- 26. Deep, accessible, inspirational content
- 27. Crowd-sourced flight shopping You search for flights on one of many online travel agencies... … we see your search results (completely anonymous, don’t even get original query!) We get a live feed of ~1B priced trips per day, with a growing archive of ~150 billion trips. We use a rolling cache of recent prices for live search, and historical data for analysis. Huge opportunity to simplify shopping, provide better guidance and research
- 28. Challenge: crowd-sourced coverage Shopping frequency for EWR - TLV depart/arrival dates over 12 months; grid shows weekly stay intervals
- 29. EWR-IST IAD-SAV BOS-CUN Challenge: tracking price accuracy
- 30. Opportunity: popular dates Advance Length of Stay Durations Dates Away days Shop Depart Example: aggregating by "away days" Arrive
- 32. Opportunity: flights + travel content Distribution of all ski resorts in Hopper.
- 33. Where are our shoppers actually skiing? Project estimated flight volumes onto ski resorts to identify relative popularity with travelers.
- 34. Thanks! Questions? Patrick Surry, Chief Data Scientist patrick@hopper.com, @patricksurry
- 35. Q&A K
- 36. Thank you! Replay and presentation from today’s webinar will be available at www.tnooz.com K Please send your questions to kevin@tnooz.com
Notes de l'éditeur
- In order to create applications that inspire the way the world travels, you must know what consumers are looking for in their search and shopping process. Right now, a traveler visits an average of 38 sites when planning their trip, because applications are not offering the appropriate interconnection between content, context and convenience. http://skift.com/2013/08/26/travelers-visit-38-sites-before-booking-a-vacation-study-says/ Consumers are looking for the most relevant and consumable content, presented with the right context, in a way that is convenient and easy for them to access. Each of these three distinct categories are interrelated to each other… More content = more complexity = which drives the need for more context = which drives higher expectations in convenience and accessibility = higher expectations on content
- There is a three way collision between search, social and retail that is beginning to occur. It represents the future of the online consumer experience. More than likely there will not be one massive place where all of this content resides (face-azon-elocity), but the integration will be more subtle and consumer driven.
- Supplier Content:Content is getting bigger: More content = more complexity = more choices for consumers Examples of how travel content has gotten bigger: Royal Caribbean’s Oasis Class of Ships hold over 6,000 passengersAccording to STR Global, there are 187,000 hotels in the world with more than 17.5 million rooms. Assuming they are mainly doubles, they could house the entire population of Canada In 2010, Swiss boffins plotted the 93,000 flights that departed the world’s 9,000 airports in a day. 8.5 Million Guests have stayed in 33,000 + cities around the world using AirBnBHomeAway has 775,000 home listings in their marketplace And at the same time content is becoming smaller & more localized …Smaller and more localized content is making niche an irrelevant term. This has become a word created for businesses too lazy to understand what an individual actually wants and needs during their searching and shopping process. How small is small? Peer to Peer Marketplaces have become an integral part of the travel ecosystem, allowing each traveler to have interactions with locals both before and during their trips. Rent a house, a room or even surf on someone’s couch using services like AirBnB or Couchsurfing or solicit an expert local guide using a site such as Tours by Locals or Local Guiding. Or even rent someone’s personal car (Relay Rides). Content has also become “smaller” and more “localized” from geo-location based offers that provide on-demand relevant offers or services based on your exact location. Examples: Google Places, TripCase, Amazon. These offers meet the shopper where they are at a time when they are most likely to convert their search session in to a purchase. User Generated Content: 100 million reviews and opinions covering more than 2.7 million accommodations, restaurants, and attractions on TripAdvisor 4.5 Billion Check-Ins on Foursqaure 100 hours of video are uploaded to YouTube every minute 71.3 Million Wordpress Blogs in the world 16 B Photos Shared on Instagram
- It’s not just about repackaging, but reinventing the customer experience. Content can be creatively consumed whether it is digital or physical and consumers have many channels and choices when it comes to searching, shopping and consuming content. Taste, A Four Seasons Food Truck: From Four Seasons: And so is the philosophy behind Taste, a spotlight on the freshest flavours, the hottest ingredients and the most talented chefs around the globe. With enticing photographs and exclusive recipe ideas from Four Seasons kitchens, Taste dishes up inspiration and practical advice for amateur gourmets hungry to learn more. We sincerely hope you’ll enjoy your first “Taste” of our food blog and come back for second helpings. - See more at: http://taste.fourseasons.com/about-taste/#sthash.NGytLt1c.dpufAirBnB, Peer to Peer Marketplace: Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone.The Chive, Funny Photos and Videos: From the Chive: theCHIVE is home to the best funny, viral and interesting photos from around the world. With over 10,000 unique photo galleries and over 500,000 photos, theCHIVE.com is The World’s Largest Photo Entertainment Website. Started in November 2008 by brothers John and Leo Resig, theCHIVE started with 2 visits per day and has grown to entertain an average of 750,000 visitors per day and churns out over 15 million visits per month 85 million monthly pageviews.Etsy: Etsy is a marketplace where people around the world connect to buy and sell unique goods.Generator Hostels: From Skift: Generator Hostels is leading the way in the burgeoning “hip hostel” market with high-concept design and unique programming, fueled by a relentless storm of 24/7 social media among guests and staff. This is a hospitality brand forged out of the sharing economy and Millennial/Gen C travel trends.Waze: Crowd Sourced Traffic Reporting BlackJet: From BlackJet: BlackJet offers guaranteed private jet seat availability and the most affordable private jet charter solution. BlackJet booking technology provides confirmed seats on private jets in 10 seconds. BlackJet private jet seat service is a perfect complement to fractional jet ownership, jet card programs and private jet charter. BlackJet is not an owner or operator of aircraft. Local Guiding: Make unique experiences by hiring a local while traveling to be your guide or coordinate an activity for you Pinterest: Pinboard Style Photo Sharing
- Good content must be presented to the consumer with the right context. Just because an application has excellent content, does not make it relevant to the user. Good recommendations come from (and also what is becoming most prevalent?):Quality, trustworthy data (where is the content generated from? Is there a chance that it isn’t real?) Ex: TripAdvisor -Intelligent offers to the user based on their location (TripCase, Google Field Trip) or;-Based on the consumer’s previous shopping/purchasing behavior (Amazon Prime, Custom Offers)Travel Search Tools are ChangingNew search tools are providing end users the ability to personalize their search. Examples of search changing: Multi modal: Example: RouteRank Inspirational … “Tell us what you want to do, we will help you find where to go” Extended calendar shopping Theme or destination shopping Examples: Tablet Hotels, GetGoing, Adioso, ZapTravel “Tell us what type of deals you are looking for?” Consumer Adoption of Meta Search Growth Travel metasearch sites receive an average of 30M visits per month (PhoCusWright, US Online Traffic Report, December 2012) 48% of metasearch downstream traffic is referred to OTAs (PhoCusWright, US Online Traffic Report, December 2012) 6% of total OTA traffic is from metasearch sites (PhoCusWright, US Online Traffic Report, December 2012) Kayak, Skyscanner, TripAdvisor, Momondo, Routehappy, Hipmunk
- Rabt, Curated YouTube Video Playlists: Launch. Watch.rabt is your personalized mobile video app that offers the fastest, easiest way to discover and watch videos on your iPhone or iPad. Just launch and instantly watch a custom tailored video feed based on what YOU like.Amazon, Recommended for You: These recommendations are based on items you own and more. Also browse “What other customers view” after looking at a particular item. Apple iTunes Genius: Genius can search your library to find songs that go great together, then organize them into genre-based mixes you’ll love. It can also put together Genius playlists. Choose a song you like and select Start Genius. And just like that, Genius finds songs with the same vibe and assembles a new playlist for you. If you can’t decide what to listen to, click Genius Shuffle to have a song — and more great songs like it — chosen automatically. ZapTravel: ZapTravel features inspirational search/natural language search components during your search experience. Search by budget, theme or region you want to travel to. From ZapTravel: We research and evaluate every destination that we list. We identify great thematic experiences from skiing to romance to clubbing. We track tens of thousands of interesting events happening around the world that, when combined with travel, can turn a great travel break into something completely unforgettable. We find great hotels that match the type of traveller you are, from honeymoon suites, to spa hotels to countryside castles. We research and identify what there is to see and do, where you can eat, the places to shop and where the nightlife is at in order to leave you totally prepared.Zite: Stop searching and get only what you care about. Zite delivers the best of your favorite magazines, newspapers, authors, blogs, and videos.Ness: Ness learns your tastes and then finds new places you love. Google Field Trip: From Field Trip:Field Trip is your guide to the cool, hidden, and unique things in the world around you. Field Trip runs in the background on your phone. When you get close to something interesting, it pops up a card with details about the location. No click is required. If you have a headset or bluetooth connected, it can even read the info to you.Foursquare: Check in, share and save your location with friends.
- In an ideal world, you present the right content to a customer with the right context and then they are ready to book or consume the content (convenience). Omnipresent Accessibility:Payment: Braintree Mobile Payment Platform used by AirBnB, Hotel Tonight, Uber Square Options AwaySecurity:Presentation:
- Uber: Request, ride, and pay for black car service via your mobile phoneOptions Away: Options Away allows you to hold your flight for days or weeks while you finalize your travel plans. Find a low fare and buy an inexpensive option on your flight! Go ahead and share your itinerary with friends and family.Zipcar: World’s largest car sharing service. Rent a car for an hour … easy rental, drop off, payment Flutter: Use your webcam to control your computer via gestures VerbalizeIt: On demand, human powered translationDisneyMyMagic Wristbands: MagicBands and cards are all-in-one devices that serve as your “ticket,” “room key” and more. With a MagicBand on your wrist or a card in your pocket, you’ll travel lighter throughout your vacation. With the introduction of FastPass+, your MagicBand or card will even allow you to check in at FastPass+ locations. Uses user generated data to give them relevant offers based on location and preferences. Microsoft Surface Tablet:United Premier Access Benefits:From check-in to baggage claim, we provide premium travel services for eligible customers and offer the following where available:Premier AccessSM check-in: designated airport check-in linesPremier Access security lane: exclusive security lanesPremier Access priority boarding: among the first customers to boardPremier Access priority baggage handling: among the first bags to be delivered
- SaaS: Software as a serviceOut of the box, pre-built applications that are ready to use the day you buy them.PaaS: Platform as a service Quick, flexible APIs assessed through one centralized platform. Designed for ease of use and allows for the developer community to come together.
- AdaptabilityResponsivenessDeveloper Experience
- What makes an API good? - - Flexible technology … REST vs SOAP conversation
- Ability to measure the quality – real world/life ramifications to people’s lives if data isn't accurate
- Self ServiceRapid PrototypingCommunityIndustry Orientation