Tnooz editor Kevin May spoke at the UK's Tourism Society in London on 26 October 2010, outlining how the industry has coped (or not) with the rise of social media and the challenges/opportunities ahead.

1. Tourism and Social Media
#whatisthatallabout

2. THE OLD WAY Word of mouth

3. THE OLD WAY MSM Review

4. THE OLD WAY Self Destruction

5. THE NEW WAY Ranting/Issues

6. THE NEW WAY Crisis management

7. BASICS One-off problems

8. CASE STUDIES Individual issues

9. CASE STUDIES United Breaks Guitars

10. CASE STUDIES Kevin Smith

11. CASE STUDIES Ash Cloud

12. CASE STUDIES Arizona

13. CASE STUDIES Athens Riots

14. CASE STUDIES Eurostar

15. CASE STUDIES Ryanair

16. GUIDELINES Check List
1 – Awareness
2 – Decision Making
3 – Reacting
4 – Engaging
5 – Monitoring

17. BUT WHAT NEXT? Social graph

18. BUT WHAT NEXT? Facebook

19. BUT WHAT NEXT? Facebook

20. BUT WHAT NEXT? Social products

21. BUT WHAT NEXT? Social opportunities

22. BUT WHAT NEXT? Gaming

23. BUT WHAT NEXT? All about mobile

24. GUIDELINES Check List
1 – Understand the graph
2 – Use Facebook
3 – Make products social
4 – Take a few risks
5 – Get a mobile strategy

25. Kevin May
Mail: kevin@tnooz.com
Skype: kmayuk
Twitter: @kevinlukemay
Web: www.tnooz.com