The panel discussion explores how professional development folks can help lawyers to engage effectively with clients and colleagues in person and online. “The emphasis,” according to Cindy, “will be on how the two are intertwined and compliment each other, particularly on how building a strong Internet identity will help lawyers connect more quickly and broadly with colleagues, clients and referral sources.”

1. Developing an Integrated
Professional Presence in the
Physical & Virtual Worlds:
A Critical Component of Lawyer Development
JULY 13, 2012
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2. Meet the Presenters
MODERATOR:
Cindy Pladziewicz - Professional Development Perspectives
PANELISTS:
Kevin McKeown - President, LexBlog, Inc.
Sheri Zachary - Director of Career Development, Saul Ewing
Ceil O’Connor - Director of Professional Development & Pro Bono
! ! ! Initiatives, Cozen O’Connor
Asher Bearman – Venture Capital Lawyer, DLA Piper LLP
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3. Agenda
• Introductions
• Setting the Frame
• Internet 2012: The Current Reality
• Cultivating Professional Presence Online
• Real Life Examples
• Breakout (if time allows)
• Take Aways & Wrap up
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4. Professional Presence
Source: Image Credit
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5. Stakeholders
Source: Image Credit
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6. Professional Development
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7. Internet 2012
Source: http://www.socialnomics.net/
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8. But Still...Why Bother?
• 40% of legal professionals surveyed said blogging
and social networking initiatives have already helped
their firms bring in new work. 1
• 78% of Executive-level buyers go online to search
for outside legal professionals. 2
• 55% of in-house counsel say a law firm’s blog
influences hiring decisions. 3
• 84% of in-house counsel perceive blogs as
credible. 3
1 Source: ALM Legal Intelligence
2 Source: Greenfield/Belser
3 Source: InsideCounsel, Zeughauser Group & Greentarget
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9. How Do You Get Your Best Work?
relationships and word of mouth
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10. Social networking is about cultivating
a more powerful online persona.
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11. Listen before you talk.
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12. Internet = Accelerator
Strategy First, Tools Second
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13. Begin with End in Mind
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14. Real-life Examples
Source: http://www.fromthesidebar.com
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15. Real-life Examples
Source: http://www.theventurealley.com/
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16. Real-life Examples
Source: http://thedailyrecord.com/generationjd
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17. Social Media in Motion
Source: http://www.leadershipcloseup.com
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18. Social Media in Motion
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19. Breakout Activity
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20. How can you use social media for your
profession, yourself & your lawyers?
For More Resources: pdctakeaway.com
Source: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/
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