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Using Blogs & Other Social Media
                Gain Presence, Enhance Reputation & Realize Business Development Opportunities




                                                     May 23, 2012


Copyright © 2012 LexBlog, Inc, All Rights Reserved                   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Agenda
     • Introductions

     • Big Picture

     • Panel Discussion

     • Wrap Up

     • Q&A




Copyright © 2012 LexBlog, Inc, All Rights Reserved            www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Meet the Presenters
                        Moderator:

                        Kevin McKeown, President, LexBlog, Inc.
                        http://www.linkedin.com/in/kevinmckeown

                        Panelists:

                        Michael Cassidy, Shareholder, Tucker Arensberg
                        http://www.linkedin.com/in/michaelacassidy

                        William Maruca, Partner, Fox Rothschild LLP
                        http://www.linkedin.com/pub/bill-maruca/6/b44/91

                        Lori Wisniewski Azzara, Associate, Cohen Seglias
                        http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996

Copyright © 2012 LexBlog, Inc, All Rights Reserved             www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
How Do You Get Your Best Work?



       relationships and word of mouth




Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet = Accelerator
      Strategy First, Tools Second




                                                                                    BLO
                                                                                           G

                                                     Facebook, Twitter,
                                                     LinkedIn, or a Website
                                                     are roads that lead to
                                                     your Internet identity




                                 BLOG




Copyright © 2012 LexBlog, Inc, All Rights Reserved                  www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet 1998




                                                     Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm

Copyright © 2012 LexBlog, Inc, All Rights Reserved          www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet 2008




                                                     Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm

Copyright © 2012 LexBlog, Inc, All Rights Reserved        www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Don’t Fight the Trend...




                                                     Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters

Copyright © 2012 LexBlog, Inc, All Rights Reserved                                                 www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet is Pervasive:
                   What “They” Do Matters...
      “Today the Internet is how we do (almost) everything. Our phone calls
      are made using Skype. We video chat over Google Hangouts, and
      we communicate via Facebook, Twitter and iMessage. Twitter is the
      new Associated Press. Vimeo is our PBS, and YouTube and Hulu
      are the new broadcast networks. Amazon is the mall and iTunes is
      our Virgin Megastore. Pandora is our radio and Spotify is our
      jukebox.”
                                                     Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/




Copyright © 2012 LexBlog, Inc, All Rights Reserved                            www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
But Still...Why Bother?
     •      40% of legal professionals surveyed said blogging
            and social networking initiatives have already helped
            their firms bring in new work.                1




     •      78% of Executive-level buyers go online to search
            for outside legal & accounting professionals.                                          2




     •      55% of in-house counsel say a law firm’s blog
            influences hiring decisions.              3




     •      84% of in-house counsel perceive blogs as
            credible.               3

                                                             1 Source: ALM Legal Intelligence
                                                             2 Source: Greenfield/Belser
                                                             3 Source: InsideCounsel, Zeughauser Group & Greentarget

Copyright © 2012 LexBlog, Inc, All Rights Reserved               www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Benchmark
         • 7 out of the top 10 law firms blogging
         • 6 out of the top 10 accounting firms blogging




Copyright © 2012 LexBlog, Inc, All Rights Reserved    www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Begin with End in Mind




Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                              Source: http://www.chicagoiplitigation.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                            Source: http://www.ctemploymentlawblog.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                            Source: http://www.nybusinessdivorce.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                                  Source: http://www.medlawblog.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                         Source: http://hipaahealthlaw.foxrothschild.com/


Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                           Source: http://www.constructionlawsignal.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Panel Discussion




Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Questions?

                                                 Kevin McKeown
                                                 LexBlog, Inc.
                                                 President
                                                 (206) 890-6858
                                                 kpm@lexblog.com




Copyright © 2012 LexBlog, Inc, All Rights Reserved            www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

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PSMA: Using Blogs & Other Social Media moderated by Kevin McKeown, President of LexBlog, Inc.

  • 1. Using Blogs & Other Social Media Gain Presence, Enhance Reputation & Realize Business Development Opportunities May 23, 2012 Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 2. Agenda • Introductions • Big Picture • Panel Discussion • Wrap Up • Q&A Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 3. Meet the Presenters Moderator: Kevin McKeown, President, LexBlog, Inc. http://www.linkedin.com/in/kevinmckeown Panelists: Michael Cassidy, Shareholder, Tucker Arensberg http://www.linkedin.com/in/michaelacassidy William Maruca, Partner, Fox Rothschild LLP http://www.linkedin.com/pub/bill-maruca/6/b44/91 Lori Wisniewski Azzara, Associate, Cohen Seglias http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996 Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 4. How Do You Get Your Best Work? relationships and word of mouth Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 5. Internet = Accelerator Strategy First, Tools Second BLO G Facebook, Twitter, LinkedIn, or a Website are roads that lead to your Internet identity BLOG Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 6. Internet 1998 Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 7. Internet 2008 Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 8. Don’t Fight the Trend... Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 9. Internet is Pervasive: What “They” Do Matters... “Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.” Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 10. But Still...Why Bother? • 40% of legal professionals surveyed said blogging and social networking initiatives have already helped their firms bring in new work. 1 • 78% of Executive-level buyers go online to search for outside legal & accounting professionals. 2 • 55% of in-house counsel say a law firm’s blog influences hiring decisions. 3 • 84% of in-house counsel perceive blogs as credible. 3 1 Source: ALM Legal Intelligence 2 Source: Greenfield/Belser 3 Source: InsideCounsel, Zeughauser Group & Greentarget Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 11. Benchmark • 7 out of the top 10 law firms blogging • 6 out of the top 10 accounting firms blogging Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 12. Begin with End in Mind Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 13. Real-life Examples Source: http://www.chicagoiplitigation.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 14. Real-life Examples Source: http://www.ctemploymentlawblog.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 15. Real-life Examples Source: http://www.nybusinessdivorce.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 16. Real-life Examples Source: http://www.medlawblog.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 17. Real-life Examples Source: http://hipaahealthlaw.foxrothschild.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 18. Real-life Examples Source: http://www.constructionlawsignal.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 19. Panel Discussion Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 20. Questions? Kevin McKeown LexBlog, Inc. President (206) 890-6858 kpm@lexblog.com Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

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