http://kevinoefelein.com Today we’ll pick up where we left off, talking about newsletters and how they can help separate you from your competition. Newsletters are probably the number tool any business should be using in their marketing arsenal. When done properly, a newsletter can… Establish your authority Demonstrate your expertise Give you a better connection with your clients and prospects We’ve covered the first two, establishing your authority and demonstrating your expertise, in this message, linked below: http://kevinoefelein.com/3-ways-to-separate-yourself… Now let’s talk about number 3, giving you a better connection with your audience—your prospects, leads, and clients. But first, here’s a quick question: Do you know the number one reason a customer or client leaves a company? Perceive indifference on the part of the business. That’s right. Most customers and clients don’t leave because of under-performing or unsatisfying products or service. They don’t leave because of the competition is cheaper or of higher quality (God forbid). And only about 1% leave because they die (sorry there’s no helping that one). Most leave because they don’t feel wanted or needed by the company their currently doing business with. Now think of this… What’s your current customer or client retention rate? Even the best run companies in the world have 20% attrition, and most companies have 40%+ rates of attrition. Do you understand what that means? Even the best companies in the world have 100% turnover in just 5 short years. That means they can nearly double their business in 7 years, just by slimming that number down to an attainable 5%. For the average business with a 40% attrition rate, improvements to the bottom line can be astronomical if small changes are made and a slightly higher number of customers and clients are retained. And newsletters are probably the best tool at doing this. I want to cite one more stat that makes this point pretty well. The average business loses 10% of their customer bases’ response rate for each month they don’t make any meaningful contact with the customer or client. 10% a month! That’s huge… and it’s proven. Now, a monthly newsletter sent out to customers, clients, leads, and prospects is a meaning contact. And it’s a contact that sends a message. That message is… “We care, you’re needed, and we value you.” Just think of how much a simple and inexpensive newsletter can do for your business, when the majority of customers and clients leave because of indifference. I’d say this could easily improve your retention and put miles between you and your competition. What do you say?

1. The Best Way to
Connect with
Customers &
Clients

2. The Best Way to Connect with
Customers…
Today we’ll pick up where we
left off, talking about newsletters
and how they can help separate
you from your competition.

3. The Best Way to Connect with
Customers…
Newsletters are probably the
number one tool any business
should be using in their
marketing arsenal. When done
properly, a newsletter can…

4. The Best Way to Connect with
Customers…
1. Establish your authority

5. The Best Way to Connect with
Customers…
1. Establish your authority
2. Demonstrate your expertise

6. The Best Way to Connect with
Customers…
1. Establish your authority
2. Demonstrate your expertise
3. Give you a better connection
with your clients & prospects

7. The Best Way to Connect with
Customers…
We’ve covered the first two,
establishing your authority and
demonstrating your expertise, in
this message, linked below:
http://kevinoffline.com/link3

8. The Best Way to Connect with
Customers…
Now let’s talk about number 3,
giving you a better connection
with your audience—your
prospects, leads, and clients.

9. The Best Way to Connect with
Customers…
But first, here’s a quick
question:
Do you know the number one
reason a customer or client
leaves a company?

10. The Best Way to Connect with
Customers…
Perceived indifference on the
part of the business.

11. The Best Way to Connect with
Customers…
That’s right.

12. The Best Way to Connect with
Customers…
And the key word there is
“perceived.” It doesn’t even
have to be actual, real
indifference on your part. Just
perceived indifference.

13. The Best Way to Connect with
Customers…
Most customers and clients
don’t leave because of under-
performing or unsatisfying
products or service.

14. The Best Way to Connect with
Customers…
They don’t leave because of the
competition is cheaper or of
higher quality (God forbid).

15. The Best Way to Connect with
Customers…
And only about 1% leave
because they die (sorry there’s
no helping that one).

16. The Best Way to Connect with
Customers…
Most leave because they don’t
feel wanted or needed by the
company their currently doing
business with.

17. The Best Way to Connect with
Customers…
Now think of this…
What’s your current customer or
client retention rate?

18. The Best Way to Connect with
Customers…
Even the best run companies in
the world have 20% attrition,
and most companies have 40%
+ rates of attrition.

19. The Best Way to Connect with
Customers…
Do you understand what that
means?

20. The Best Way to Connect with
Customers…
Even the best companies in the
world have 100% turnover in
just 5 short years.

21. The Best Way to Connect with
Customers…
That means they can nearly
double their business in 7 years,
just by slimming that number
down a very attainable 5%.

22. The Best Way to Connect with
Customers…
For the average business… with
a 40% attrition rate,
improvements to the bottom line
can be astronomical…

23. The Best Way to Connect with
Customers…
If just a few a tiny changes are
made, they can bring about a
higher number of customers
and clients are retained.

24. The Best Way to Connect with
Customers…
Meaning more bottom line
profits.

25. The Best Way to Connect with
Customers…
And the part is, this is extremely
do-able!

26. The Best Way to Connect with
Customers…
And newsletters are probably
the best tool at doing this.

27. The Best Way to Connect with
Customers…
I just want to cite one last stat
that illustrates this point pretty
well.

28. The Best Way to Connect with
Customers…
The average business loses
10% of their response rate from
customers for each month they
don’t make any meaningful
contact with the them.

29. The Best Way to Connect with
Customers…
10% a month!

30. The Best Way to Connect with
Customers…
That’s huge… and it’s proven.

31. The Best Way to Connect with
Customers…
Now, a monthly newsletter sent
out to customers, clients, leads,
and prospects is a meaningful
contact. And it’s a contact that
sends a message.

32. The Best Way to Connect with
Customers…
That message is…

33. The Best Way to Connect with
Customers…
“We care, you’re needed, and
we value you.”

34. The Best Way to Connect with
Customers…
Just think of how much a simple
and inexpensive newsletter can
do for your business, when the
majority of customers and
clients leave because of
indifference.

35. The Best Way to Connect with
Customers…
And the average business out
there is not even thinking about
making meaningful contacts.

36. The Best Way to Connect with
Customers…
I’d say this could easily improve
your retention and put miles
between you & your
competition.

37. The Best Way to Connect with
Customers…
What do you say?

38. Until Next Time…
Until next time,
Kevin Oefelein

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