The document discusses the perfect storm of creative forces that enabled new forms of media creation and sharing. It describes the personal computer as a multimedia creation tool that lowered barriers to creativity. The rise of the Internet provided the first worldwide distribution channel for sharing multiple media types and enhanced collaboration. The development of personal content devices that consume all media types on one portable device enabled personal, anytime consumption and user-generated content.

2. THE PERFECT STORM
Kevin Shannon

3. THE CREATION WORKFLOW

4. THE CREATION WORKFLOW
CREATORS

5. THE CREATION WORKFLOW
CREATORS
MEDIUM

6. THE CREATION WORKFLOW
CREATORS
MEDIUM
CONTENT

7. THE CREATION WORKFLOW
CREATORS
MEDIUM
CONTENT
DISTRIBUTION

8. THE CREATION WORKFLOW
CREATORS
MEDIUM
CONTENT
DISTRIBUTION
CONSUMER

9. NETWOR ENTERTAI
BROADCAST
AUDIO
RADIO FAMILIES

11. THE PERFECT STORM

15. A multimedia creation tool
Print, audio, video, music
THE PERSONAL COMPUTER

16. A multimedia creation tool
Print, audio, video, music
Lowers the physical
boundaries for creativity
THE PERSONAL COMPUTER

17. A multimedia creation tool
Print, audio, video, music
Lowers the physical
boundaries for creativity
The benefits of working
with digital vs analog
THE PERSONAL COMPUTER

19. The first worldwide
distribution channel
THE INTERNET

20. The first worldwide
distribution channel
A single distribution
channel for multiple media
THE INTERNET

21. The first worldwide
distribution channel
A single distribution
channel for multiple media
Enhances group
collaboration
THE INTERNET

23. PERSONAL/PORTABLE
CONTENT DEVICES

24. One device receives and
consumes all media
PERSONAL/PORTABLE
CONTENT DEVICES

25. One device receives and
consumes all media
Personal anytime/
anywhere consumption
PERSONAL/PORTABLE
CONTENT DEVICES

26. One device receives and
consumes all media
Personal anytime/
anywhere consumption
Create and distribute your
own content
PERSONAL/PORTABLE
CONTENT DEVICES

27. iPad Sales Other Tablets

28. US Tablet Sales in Millions of Units
50
iPad Sales Other Tablets
37.5
10.5
25
4.6
12.5
1.2
8.5 19.4 30.1
0
2010 2011 2012

29. Android iOS RIM Windows
Worldwide Smartphone Sales in millions of units
30
22.5
20.5
15
13.4
11.9
7.5 8.5
7
3.3
2.2
0 1.4
Oct 2009 Oct 2010

30. Android iOS RIM Windows
Worldwide Smartphone Sales in millions of units
30
93%
Increase
22.5
20.5
15
13.4
11.9
7.5 8.5
7
3.3
2.2
0 1.4
Oct 2009 Oct 2010

33. THE CREATION WORKFLOW
MEDIUM
CREATORS
CONTENT
DISTRIBUTION
CONSUMER

34. THE CREATION WORKFLOW
MEDIUM
CREATORS
CONTENT
DISTRIBUTION
CONSUMER

35. THE CREATION WORKFLOW
MEDIUM
CREATORS
CONTENT
DISTRIBUTION
CONSUMPTION DEVICE
CONSUMER

43. THE FUTURE IS NOW

45. $

46. YOU CAN'T TEACH AN
OLD DOG NEW TRICKS