An overview list of resources that explore emerging web trends in 2009.

1. Internet Update (October 8, 2009)
Web Trends
Top 5 Web Trends of 2009
http://www.slideshare.net/ricmac/readwritewebs-top-5-web-trends-
in-2009
McManus, Richard. “Understanding the New Web Era: Web 3.0, Linked
Data, Semantic Web. May 14, 2009
http://www.readwriteweb.com/archives/understanding_the_new_web_er
a_web_30_linked_data_s.php
Berners-Lee, Tim. “The Next Web”. February 2009 [video presentation]
http://www.ted.com/talks/tim_berners_lee_on_the_next_web.html
Kevin Kelly on the Next 5000 Days of the Web [video presentation]
http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_d
ays_of_the_web.html
Web 3.0 Concepts Explained in Plain English
http://www.labnol.org/internet/web-3-concepts-explained/8908/
Perez, Sarah. “In 8 years, online video consumption will be measured in
exabytes [billion gigabytes]. September 8, 2009
• Mobile broadband users accessing the net via laptops and
netbooks will consume 1.8 exabytes of video per month.
• Top region for video consumption will be Asia Pacific (53% of
traffic), followed by Europe (26%) and North America (14%)
http://www.readwriteweb.com/archives/in_8_years_online_video_consu
mption_will_be_measured_in_exabytes.php#more
Digital Britain: Final Report, 12 June 2009
…on 15 June 2009, 20 hours of new content were posted
on YouTube every minute, 494 exabytes of information were
transferred seamlessly across the globe, over 2.6 billion mobile
minutes were exchanged across Europe, and millions of enquiries were
made using a Google algorithm
Case Studies
Young people and families are increasingly viewing digital technologies as
the norm, including for music listening, multi-channel television, e-

2. commerce and shopping, research and school work and staying in
contact through email and mobile phones.
Education is being transformed in schools and universities through the
use of online whiteboards, animation technology in lessons, remote and
virtual learning and new IT suites where children are taught to safely
navigate the web, store and protect their own content and practise web
design.
Health care delivery is changing with the use of digital data to enhance
record keeping, access test results, update the latest research, make
prescriptions and improve appointment schedules.
Small businesses are using digital technology to revolutionise how they
operate through online marketing and sales, improving accounting and
internal procedures, online tax returns and record keeping and
payments. The Internet enables such small businesses to reach a global
audience for their products.
Bigger businesses are transforming their working practices through the
use of broadband communications, intranets, webcasts, online
advertising and dealer and customer relationships. Digital technology is
transforming everything from product design to purchasing portals and
customer communications.
Families and older people are using digital technology to communicate
through email, engaging with their local communities, communicating
with relatives across the globe on webcams and for information and
advice, care and support
http://www.dcms.gov.uk/what_we_do/broadcasting/6216.aspx
Broadband
Dutz, Mark, Orszag, Jonathan, Willig, Robert. “The Substantial
Consumer Benefits of Broadband Connectivity for U.S. Households.”
Commissioned by the Internet Innovation Alliance, July 2009
• Consumers receive more than $30 billion of net benefits from
the use of broadband at home.
• Among all households in 2008 (including those off-line): 82
percent of Asian households were connected to broadband,
while only 57 percent of black/African-American households
had adopted it.
• 84 percent of “GenY” households (ages between 18 and 24) were
connected to broadband at home, while only 43 percent of
senior households (ages 65+) had adopted it.
• 83 percent of college graduate households were connected to
broadband at home, while only 38 percent of households with
less than high school diplomas had adopted it.
• by 2008, 57 percent of households had home broadband
connections.

3. .
Broadband is not only much faster than dial-up, but it is typically
provided in a way that it is “always on.” The combination of speed and
availability makes home broadband connectivity an extraordinarily
powerful and flexible tool that is already widely used for entertainment,
work and job searches, news, health care, shopping, personal finances,
social networking, and interactions with government.
http://internetinnovation.org/files/special-
reports/CONSUMER_BENEFITS_OF_BROADBAND.pdf
Information and Communications for Development 2009. World Bank
Report
“High Speed Internet Enables Growth, Job Creation, and Good
Governance”
• Access to affordable broadband Internet and mobile phone
services enables development across all levels of the economy
and society
• Governments should work with the private sector to accelerate
rollout of broadband networks, and to extend access to low-
income consumers
• Information technology services industries create jobs,
especially among youth
• Modern, technology-enabled governments are more efficient,
transparent and responsive
Overview and selected chapters available at http://tinyurl.com/nfglw3
Brogan, Patrick S. “The Economic Benefits of Broadband and
Information Technology” Media Law & Policy Journal, Spring 2009
New USTelecom analysis reveals that the broadband-fueled Information,
Communications and Technology (ICT) industries far outpace all other
sectors in contributions to U.S. economic growth and provide among the
highest-earning, fastest-growing jobs in the country.
The converging sectors of broadband, media and information technology
add nearly $900 billion annually to the nation’s economy and are
expanding at a rate that is two to five times faster than the overall U.S.
economy. The USTelecom analysis also points out that jobs in the
broadband/ICT sector pay 50% more than the hourly national average,
and broadband-enabled jobs are projected to remain among the leading
high-growth areas for at least the next 10 years.

4. Based on our analysis of the Bureau of Labor Statistics’ Occupational
Employment Statistics, there were more than 10 million broadband/ICT
jobs in 2007, with 5.7 million in ICT industries such as broadband
service providers, content producers and equipment manufacturers.
Additionally, the data shows 4.4 million ICT-centric jobs in industries
outside of the ICT sector (e.g., network administrators in schools and
hospitals). And, these employment tallies do not count the many more
jobs made possible by broadband as an enabling technology—for
example, self-employed rural Americans working from home over the
high-speed Internet.
http://tinyurl.com/qca4wk
Social Media
Gibbs, Jon. “Social Media: the Next Great Gateway for Content
Discovery?” Nielsen Wire, October 5, 2009
Approximately 18 percent of online users see social media as a core
navigation and information discovery tool.
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-
next-great-gateway-for-content-discovery/
The Nielsen Company reported [September 24, 2009] that time spent on
social network and blogging sites accounted for 17 percent of all time
spent on the Internet in August 2009, nearly triple the percentage of time
spent on the sector a year ago.
“While video and text content remain central to the Web experience – the
desire of online consumers to connect, communicate and share is
increasingly driving the medium’s growth.”
http://blog.nielsen.com/nielsenwire/wp-
content/uploads/2009/09/InternetSpend_SocialNetworks.pdf
“Social Networking’s New Global Footprint.” Nielsen Wire, March 9, 2009
2/3 of world’s internet population visit social networking or blogging
sites, accounting for almost 10% of all internet time.
Time spent on social network and blogging sites is growing more than
three times the rate of overall internet growth.
http://blog.nielsen.com/nielsenwire/global/social-networking-new-
global-footprint/

5. Full report: “Global Faces and Networked Places” available at
http://blog.nielsen.com/nielsenwire/wp-
content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
Social Media Quick Take, May 2009
http://blog.nielsen.com/nielsenwire/wp-
content/uploads/2009/06/nielsen_pr_090619.pdf
Shirkey, Clay. “How Social Media Can Make History”. June 2009
Video:
http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook
_can_make_history.html