Drop shipping – also known as direct dispatch or virtual inventory – allows you to exponentially expand the number of product lines you offer and gives you access to a network of inventory to meet customer demand while eliminating the overhead of storing and managing physical goods. In a drop shipping model, your suppliers carry and deliver the inventory to your end customer, not you. Drop shipping has grown in popularity with the rise of omni-channel retail and the increasing expectations of customers who now have the power to acquire what they want, when they want it, from anywhere with the click of a mouse. But the drop shipping business model brings its own risks and challenges. The goal of this eBook is to help you successfully navigate some of those challenges.