2. 客栈类
ACCOMMODATION TYPES
GUEST
客栈 YOUTH HOSTELS
青年旅舍
HOUSES
BOUTIQUE
精品酒店 CAMP
露营地
HOTELS GROUNDS
因为一般的酒店太闷了！
because hotels are boring
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3. 景类
DESTINATION TYPES
METROPOLIS, WATER TOWNS, BEACH TOWNS, ETC.
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4. 客户群
TARGET MARKET
国内 Youth
Local 的 年轻人 Character
性格 与 风格
20 - 30 岁
20-30 yrs Energetic, Bohemian,
高动力,自由性
Uni Students, Young and Intellectually
大学生，白领
working adults 好奇心旺盛
Curious
Travel Habits
旅游习惯 消费习惯 Habit
Spending
Crave for indie-
爱自助游
planned trips, with
酒店消费: 8.33%
Spend on Hotels: 年收入
注重设计和当
emphasis on an unique 休闲活动
Spend on Leisure: 5.15%
年收入
Traveling 地风格
and local experience
我们爱旅游
allows us to discover
ourselves, as we open
爱尝试新鲜
our eyes to new
有趣的旅游体验！
cultures and
experiences
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5. BRAND PROMISE
• unique style in terms of Architecture and Design ,
coupled with a Vibrant crowd
• All our Accommodation Partners are Hand Picked by
the KZY team
• Exceeds our Cleanliness and Security standards,
without a doubt
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6. 10% COMMISSION ON
ALL BOOKINGS
• TRAVELER BOOKS ONLINE
• PAYS KZY 10％ THROUGH ALIPAY
• PAYS HOSTEL THE BALANCE 90％ UPON CHECK-IN
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7. GLOBAL MARKET SIZE
TOTAL MARKET REVENUE 84,565 $ mil p.a.
TRANSACTIONS
THROUGH OTA
17% avg 12,296 US$ mil p.a.
KZs THAT MEET KZY
STANDARDS
20% of KZs 2,459 US$ mil p.a.
KZY MARKET SIZE $ mil p.a. 30% market leader 737 US$ mil p.a.
KZY SETUP COST $ mil 60 US$ / KZ 9.9 US$ mil
KZY OPERATING
REVENUE $ mil p.a.
10% commission 73.7 US$ mil p.a.
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8. KZY INTL. TARGET
COUNTRY KZ USD mil p.a. OTA % SUM OTA USD mil p.a. KZY P/L USD mil p.a.
CHINA 23,299.4 5.5 1,281.467 7.688
JAPAN 8,279.75 17.4 1,440.677 8.644
MALAYSIA 363.65 36 130.914 0.785
KOREA 5,176.6 3 155.304 0.932
AUSTRALIA 4,588.8 19.9 913.171 5.479
CANADA 1,640 13.2 216.480 1.298
UNITED STATES 23,725.5 16.2 3,843.531 23.06
AUSTRIA 1,542.95 39 601.750 3.611
FRANCE 4,952.1 7.6 376.359 2.258
GERMANY 5,368.95 24.0 1,288.548 7.731
GREECE 857.55 18.9 162.077 0.972
ITALY 6,788.75 3.3 224.028 1.344
HOLLAND 1,209.5 30.7 371.316 2.227
SPAIN 7176 13.3 954.408 5.726
UNITED KINGDOM 3,737.8 9.0 336.402 2.018
KZY OPERATING REVENUE (TARGET) US$ 73.77 mil p.a
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9. PROPERTY AIM JAN 2013
MANAGEMENT SYSTEM
PC + MOBILE APP 1. Check-in/out
2. Sold vs Empty
TOP 5 CRITICAL FUNCTIONS Rooms
ALLOWS KZY TO HAVE LIVE 3. Room Price
INVENTORY AND PRICE 4. Customer
particulars
INFORMATION
5. Review the
customer
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10. PROPERTY
MANAGEMENT SYSTEM
CHINA INTL
NO. OF KZs 71,502 165,251
TARGET
CONVERSION
10% 7,150 16,525
SELLING US$ 17 p.m. $121,500 $280,925
PRICE ¥100／mth p.m. p.m.
TARGET $1,458,000 $3,371,100
REVENUE
US$ p.a. p.a. p.a.
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12. CHINA’s KZ MARKET
It is a market that relies on Word of Mouth.
People don’t book in advance，they just walk-in
There is no mainstream travel info media (e.g. Lonely Planet)
There are no traditional travel agencies
Only mass market Hotel booking websites and
fragmented info on Forums
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14. KZY’S BD SUCCESS
Cities available for booking: 15
KZs that meet our standards：20%
100 KZs
Time per KZ acquisition: ∼1day／KZ
Last updated：30 July
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15. Building a community of
Travelers Accommodation Partners KZY Team
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16. End August
Telling a Good Story
1. Professional Interior Photography of the KZs
2. In depth editorial based on individual
interviews
1.Each person to have their own webpage
2.To include travelers, KZ owners,
photographers and the KZY Team
3. Include KZ Owner’s stories into their KZ’s
webpage, allowing travelers to know who they
will meet in upon reaching the hostel
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17. MARKETING MATERIALS
01
只需要个睡觉的地方？住酒店吧。
客栈游亲自为你挑出了国内最有特色的客栈 对住有些讲究？欢迎来到客栈游。
与青年旅舍。告别一般乏味的酒店，选择住在
建筑与艺术风格独树一帜，人气旺盛的客栈。
@客栈游网官博
CUE：Lynn’s Video
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18. TARGET
• WITHIN 3 YEARS
• #1 Source for UNIQUE ACCOMMODATIONS
IN CHINA
• FIERCELY LOYAL FANBASE
• MARKET LEADER： OCCUPY 30% OF OUR
A.PARTNERS ONLINE BOOKINGS
• REVENUE：¥4.8 BILLION p.a.∼ $7.6 MIL p.a.
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