1. How can we improve the effectiveness of a direct response campaign?

2. There are 3 ways to improve the effectiveness of a DR campaign: Buying effectivelly! It’s a Media agency’s responsibility to make sure we get the best ROI by Improving targeting & getting better deals. Effective banners! Having an effective banner with a strong CTA & Messaging. Effective landing pages. Having a landing page that is relevant to the add and converts effectively.

3. Improving the effectiveness of a campaign Advert Landing page Successful order % Conversions % CTR Low % CTR + High % Conversions  Ineffective Advert / Effective Landing page High % CTR + Low % Conversions  Effective Advert? / Ineffective landing page High % CTR + High % Conversions  Effective campaign

4. Landing Pages How to improve their effectiveness?

5. 1. The Advertisement & Landing page should compliment each other Get it together with giffgaff

6. 2. Make sure your Headline is effective Headlines should not confuse, bore but compel a visitor to take a closer look

7. 3. Impeccable grammar The trust of a visitor will be risked if there are spelling errors and sloppy grammar

8. 4. Taking advantage of trust indicators Relevant clients 3rd party trust and security verification Customer testimonials When eye glasses and lens company ACLlens began using VeriSign, they saw a 41% increase in their conversions and a 58% revenue per transaction.

9. 5. Avoid using any link On a landing page, simplicity is key.

10. 6. Use images that relate to copy Product images or testimonials can have a positive impact on viewers.

11. 7. Keep it above the fold Keep the most important bits on top, including the CTA

12. 8. Follow UX conventions and success cases A 1 column layout works much better than a 2 column layout Forms should be as short as possible, ask the most essential. Forms on the Right perform better than on the left

13. Welcome To Our New Landing Page Start Here Find address Tell me about giffgaff offers By clicking the button below you will be accepting our Terms & Conditions and our privacy policy Send me my Free SIM

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16. How PAF validation will work @ giffgaff

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