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DBS-B2B-Content-Marketing-Programmesv2

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Week4 Presentation to DBS Diploma in Online Marketing, Sales and Digital Strategy covering Content Marketing for the B2B market, Buyer Cycles, Lead Management, Lead Nurturing, Creating Content Marketing Schedules, mapping out content marketing along buyer cycles

1  sur  35
B2B Lead Management / Content Marketing
The Sales Funnel
Traditional Funnel
The problem
B2B lead development gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terminology
Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attraction Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hubspot – Inbound Marketing Company view
The solution Buyer Journeys, Lead Management and Content Marketing
The Buyer Process
Understanding the Buyer Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buyer Stage Q & A
Components of a successful B2B Marketing Programme
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management Process
Lead management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key lessons to implement lead management
Advantages of Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economics of the funnell
Content Programme
What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Content Plans
Relevant B2B Content
Business to Business Case Studies
CrownPeak
Altimeter Group
American Express
Alterian
Marketo
Intuit Business Services
Eloqua
MarketBright
Salesforce.com

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