SlideShare une entreprise Scribd logo
1  sur  70
Social Media Overview & Case Studies Keith Feighery: Digital Strategist
Overview of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Associated risks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social Media Landscape
 
 
 
 
[object Object]
Key Engagement Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Listening Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Prosperity
Your Country Your Call
Hairybaby
Murphys Icecream
Puddleducks
Komplett
SandTex – Ireland Deserves Sun
Paddy Power
Pix.ie
Blacknight
The Big Switch
Pat The Baker
Toyota Ireland
[object Object]
Impromptu Facebook Pages
Queen Rania
Best Job In the World
Tube Worker abuses Traveller
The Four Hour Working Week
Stuff White People Like
[object Object]
Rage Against The Machine
Upside Down Tango
Walkers “Do us a Flavour”
Love of Wispa
[object Object]
Danish Single Mother Hoax
Saatchi and Toyota Yaris Fiasco
[object Object]
Vodafone Obscene Tweet
Marks and Spencers
MayTag and @ dooce
TSA Agent Took My Son (US)
Domino’s
United Airlines
GM CEO Sacked
[object Object]
Tweet about Sons Death - RealTime
“ Miscarriage Tweet”
[object Object],[object Object],[object Object]
Forrester Blogging Debate
Edelman
[object Object]
Ikea – Malmo
Evian
Volkswagen
Charmin “Go” Campaign
American Red Cross
Zappos
Ford - FiestaMovement
Coca Cola “206 Expedition”
Skittles
Best Buy
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
[object Object]

Contenu connexe

Tendances

How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
Ayelet Baron
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
Jason Piasecki
 

Tendances (18)

The Importance Of Online PR
The Importance Of Online PRThe Importance Of Online PR
The Importance Of Online PR
 
20090420 Social Media For E-tail
20090420 Social Media For E-tail20090420 Social Media For E-tail
20090420 Social Media For E-tail
 
Social Media Fitzwilliam22nd June09
Social Media Fitzwilliam22nd June09Social Media Fitzwilliam22nd June09
Social Media Fitzwilliam22nd June09
 
Social Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University WestSocial Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University West
 
Wisconsin Strategic Social Media Presentation
Wisconsin Strategic Social Media PresentationWisconsin Strategic Social Media Presentation
Wisconsin Strategic Social Media Presentation
 
Exploring Social Media
Exploring Social MediaExploring Social Media
Exploring Social Media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
 
Untangling Web 2.0
Untangling Web 2.0Untangling Web 2.0
Untangling Web 2.0
 
Social Networking Fundamentals
Social Networking FundamentalsSocial Networking Fundamentals
Social Networking Fundamentals
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social media
 
Making Sense Of Social Networks
Making Sense Of Social NetworksMaking Sense Of Social Networks
Making Sense Of Social Networks
 
Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec Social Media Workshop Presentation for Parks and Rec
Social Media Workshop Presentation for Parks and Rec
 
Social Media Best Practices in Higher Education by Barbara Rozgonyi
Social Media Best Practices in Higher Education by Barbara RozgonyiSocial Media Best Practices in Higher Education by Barbara Rozgonyi
Social Media Best Practices in Higher Education by Barbara Rozgonyi
 
Social Media For Employment
Social Media For EmploymentSocial Media For Employment
Social Media For Employment
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 
Online Communities: How brands are edging their way into the heart of the con...
Online Communities: How brands are edging their way into the heart of the con...Online Communities: How brands are edging their way into the heart of the con...
Online Communities: How brands are edging their way into the heart of the con...
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2B
 

Similaire à DBS-Digital Insights-SocialMediaCase Studies

Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101
John Suhar
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
electronicart
 

Similaire à DBS-Digital Insights-SocialMediaCase Studies (20)

Terenure Digital Insights Social Technology Overview Case Studies
Terenure Digital Insights Social Technology Overview Case StudiesTerenure Digital Insights Social Technology Overview Case Studies
Terenure Digital Insights Social Technology Overview Case Studies
 
Social Media Case Studies Ireland International
Social Media Case Studies Ireland InternationalSocial Media Case Studies Ireland International
Social Media Case Studies Ireland International
 
Social Media Case Studies Ireland International
Social Media Case Studies Ireland InternationalSocial Media Case Studies Ireland International
Social Media Case Studies Ireland International
 
Social Media&Business Case Terenure Nov13th1.1
Social Media&Business Case Terenure Nov13th1.1Social Media&Business Case Terenure Nov13th1.1
Social Media&Business Case Terenure Nov13th1.1
 
UCD-Intro To Social Technologies & Digital Media
UCD-Intro To Social Technologies & Digital MediaUCD-Intro To Social Technologies & Digital Media
UCD-Intro To Social Technologies & Digital Media
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 
Griffith-SocialMedia-CaseStudies
Griffith-SocialMedia-CaseStudiesGriffith-SocialMedia-CaseStudies
Griffith-SocialMedia-CaseStudies
 
IBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesIBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudies
 
DBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDBS-Social-Media-Case-Studies
DBS-Social-Media-Case-Studies
 
DBS-Social-Media-Case-Studies
DBS-Social-Media-Case-StudiesDBS-Social-Media-Case-Studies
DBS-Social-Media-Case-Studies
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentation
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Getting started with Social Media
Getting started with Social MediaGetting started with Social Media
Getting started with Social Media
 
Social Media Arizona Final09
Social Media Arizona Final09Social Media Arizona Final09
Social Media Arizona Final09
 
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaThe Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Media: B2C to B2B
Social Media: B2C to B2BSocial Media: B2C to B2B
Social Media: B2C to B2B
 

Plus de Digital Insights - Digital Marketing Agency

Plus de Digital Insights - Digital Marketing Agency (20)

Diploma-GCD-ContentMarketing-Personas-Week2
Diploma-GCD-ContentMarketing-Personas-Week2Diploma-GCD-ContentMarketing-Personas-Week2
Diploma-GCD-ContentMarketing-Personas-Week2
 
DigitalInsights-DigitalMarketingStrategy&Planning
DigitalInsights-DigitalMarketingStrategy&PlanningDigitalInsights-DigitalMarketingStrategy&Planning
DigitalInsights-DigitalMarketingStrategy&Planning
 
DI-Facebook-DCEB-Session
DI-Facebook-DCEB-SessionDI-Facebook-DCEB-Session
DI-Facebook-DCEB-Session
 
DBS-Week2-DigitalStrategySession
DBS-Week2-DigitalStrategySessionDBS-Week2-DigitalStrategySession
DBS-Week2-DigitalStrategySession
 
GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11
 
DBS-Week1-Introduction&OverviewDigitalMarketing
DBS-Week1-Introduction&OverviewDigitalMarketingDBS-Week1-Introduction&OverviewDigitalMarketing
DBS-Week1-Introduction&OverviewDigitalMarketing
 
DCEB-DigitalStrategySession-Jan24th
DCEB-DigitalStrategySession-Jan24thDCEB-DigitalStrategySession-Jan24th
DCEB-DigitalStrategySession-Jan24th
 
GCD-eCommcereCaseStudies
GCD-eCommcereCaseStudiesGCD-eCommcereCaseStudies
GCD-eCommcereCaseStudies
 
GCD-Week8-EmailMarketing
GCD-Week8-EmailMarketingGCD-Week8-EmailMarketing
GCD-Week8-EmailMarketing
 
GCD-Week7-SEO-Session
GCD-Week7-SEO-SessionGCD-Week7-SEO-Session
GCD-Week7-SEO-Session
 
Week12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSessionWeek12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSession
 
GCD-Week5-Facebook-LinkedIn-Ads
GCD-Week5-Facebook-LinkedIn-AdsGCD-Week5-Facebook-LinkedIn-Ads
GCD-Week5-Facebook-LinkedIn-Ads
 
DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&Analyics
 
GCD-Week6-PPC-Ads-Session
GCD-Week6-PPC-Ads-SessionGCD-Week6-PPC-Ads-Session
GCD-Week6-PPC-Ads-Session
 
RPC-Wordpress-Session
RPC-Wordpress-SessionRPC-Wordpress-Session
RPC-Wordpress-Session
 
DBS-Week10-EcommSites&SalesFunnells
DBS-Week10-EcommSites&SalesFunnellsDBS-Week10-EcommSites&SalesFunnells
DBS-Week10-EcommSites&SalesFunnells
 
GCD-Week5-SocialMediaPlatforms
GCD-Week5-SocialMediaPlatformsGCD-Week5-SocialMediaPlatforms
GCD-Week5-SocialMediaPlatforms
 
DBS-Week3-B2C&B2B-ContentMarketing-Session
DBS-Week3-B2C&B2B-ContentMarketing-SessionDBS-Week3-B2C&B2B-ContentMarketing-Session
DBS-Week3-B2C&B2B-ContentMarketing-Session
 
ECM-PPC-Session
ECM-PPC-SessionECM-PPC-Session
ECM-PPC-Session
 
DBS-Week9-Wordpress-Session
DBS-Week9-Wordpress-SessionDBS-Week9-Wordpress-Session
DBS-Week9-Wordpress-Session
 

Dernier

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Dernier (20)

Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

DBS-Digital Insights-SocialMediaCase Studies