Eden Social Media Session - 9th August 2011 Case Studies and walk through of social media platforms

1. Social Media Platforms & Case Studies Keith Feighery

3. Platforms

4. Social Media Landscape

6. Businesses & organisations need to embrace a more social engagement because it is happening with or without them

7. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer

8. Marketers need to understand the dynamic of communities

9. But What Fuels Social Media?

10. Engaging Content

11. Hubspot – Inbound Marketing Company view

13. Summary of Content Types

16. Be Social – Interact with People & Solicit Feedback and Responses

17. Be Entertaining, Informative or Offer Something of VALUE to Followers

18. Integrate and promote across multiple digital channels

20. Facebook Pages

21. Technical Specs of Pages

22. Technical Spec for Pages

23. Reasons you Liked

24. Online Shoppers Active Social Media

25. Numbers of Brands Followed

26. Irish Facebook Pages

27. Hairy Baby

28. Hairybaby

29. Engaging with Fans

30. Getting People To Respond

31. Wright Venue

32. Wright Venue – Like Us

33. Wright Venue - Wall

34. Wright Venue - YouTube

35. Cully and Sully

36. Cully and Sully

38. Click Like to Vote

39. CopperFace Jacks

41. WestCoast Cooler

42. Westcoast Cooler

43. D4 Hotels

44. D4 Hotels

45. D4Hotels Booking Engine

46. Selling Goods on Facebook

47. Puddleducks

48. Selling on Facebook Facebook eCommerce Apps

49. Payvment

50. Payvment Facebook App

51. Business Pages

52. Charities & Non-Profits (Some before and afters)

53. Irish Wildlife Trust - Before

54. Irish Wildlife Trust - Now

55. Breast Cancer Ireland - Before

56. Breas Cancer Ireland - Now

57. Barnardos - Before

58. Barnardos - Now

59. Irish Cancer Society - Before

60. Irish Cancer Society - Now

61. Trocaire – Before

62. Trocaire - Now

63. Political Parties

64. Irish Political Parties

65. Facebook Competitions

68. Landing and Custom Page Apps

69. Iframe App

70. iFrame App

71. PageModo

72. Shortstack

73. ShortStack App

74. Facebook Third Party Tools

75. Wildfire Apps

76. Involver

77. Fanappz.com

78. Facebook eCommerce Apps

79. ShopTab

80. EasyPromos

81. EasyPromos

82. Yardsellr

83. Usablenet

85. Four Seasons

86. Asos

87. Victorias Secrets

88. TOMS Shoes

89. Twitter

92. It’s a Different Medium Than Facebook – and it can be difficult

93. Must know what you want to achieve through it and who you will be talking to

94. Find someone with a function, who has something interesting to say – and can say it well

95. And get them to engage at a granular level Build up community overtime

96. Twitter Timeline

97. The Tweet

98. Use ShareThis Browser plugin

99. Twitter Search

100. Case Studies

101. Donal Skehan - Has a Theme Provides Entertainment & Utility

102. Donal Skehan

103. Realex – Corporate providing Utility

104. General Account

105. Personalised Accounts

106. Murpys Icecream – Has Theme Marketing The Business

107. Murphys Ice Cream

108. Realex

109. General Account

110. Personalised Accounts

111. SME Case Studies

112. Pat Whelan Butchers

113. Fallon and Byrne

114. Garrendenny Lane Design

115. Blacknight.com

116. Twitter Backgrounds

117. Twitbacks.com

118. FreeTwitterDesigner.com

119. TweetyGotBack.com

120. Twitter Tools

121. Twitter.com

122. Tweetdeck

123. Seesmic

124. Hootsuite

125. Twitter Apps

126. ManageFilter.com

127. Manage Your Twitter Account

128. BufferApp.com (Queue Tweets)

129. TwentyFeet (Analytics)

130. Twilert (Google Alerts)

131. Tweriod –Best Time To Tweet

132. LinkedIn

133. The Profile

134. The Feed

136. Company Page

137. Company Services

138. Jobs

139. Video Sites YouTube, Vimeo, Blip.tv

140. Realex Corporate Video

141. YouTube

142. Review Sites

143. Yelp

144. Offers and Announcements

145. Special Offers

146. Usage Statistics

147. Photosites

148. Flickr

149. Instagram

150. Twitpic

151. Blogging Platforms

152. Wordpress.org & .com

153. James Whelan Butchers

154. Donal Skehan

155. McGarr Solicitors

156. Alternative Blogging Plaforms

157. Tumblr

158. Posterous

159. Thank You

160. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274